13abc Audience in United States
13abc has an estimated audience of 2,765,287 people in United States. 60.1% are female, 39.9% are male, average age 43.1. Top regions: Ohio, Michigan, Florida. Top brand affinities: Sinaloa, Laguna (province), Harry Potter and the Goblet of Fire, CACI, Cachaça.
The average 13abc fan in United States is 43.1 years old, more female, and lives primarily in Ohio. The audience is concentrated in Ohio, Michigan, Florida. Top brand affinities include Sinaloa, Laguna (province), Harry Potter and the Goblet of Fire, with strongest over-indexing on Sinaloa (1.89× the country average). Demographically, the 13abc audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 14 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of 13abc fans
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 43.1 |
| Estimated audience size | 2,765,287 |
Audience persona
The typical 13abc fan in United States is more female, around 43.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Sinaloa.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Ohio | 2,073,966 | 42.19× |
| Michigan | 328,970 | 4.55× |
| Florida | 34,868 | 0.19× |
| Illinois | 19,573 | 0.21× |
| Indiana | 14,067 | 0.28× |
| Kentucky | 11,386 | 0.33× |
| Texas | 9,082 | 0.04× |
| Pennsylvania | 8,834 | 0.09× |
| South Carolina | 7,916 | 0.19× |
| California | 7,582 | 0.02× |
| Arkansas | 7,022 | 0.31× |
| New York | 6,803 | 0.04× |
| Virginia | 6,466 | 0.1× |
| Georgia | 6,262 | 0.07× |
| Maryland | 6,205 | 0.13× |
| Tennessee | 5,558 | 0.1× |
| North Carolina | 4,899 | 0.06× |
| Wisconsin | 4,134 | 0.1× |
| Alabama | 2,357 | 0.06× |
| Nebraska | 1,802 | 0.13× |
| Nevada | 1,787 | 0.07× |
| Arizona | 1,439 | 0.03× |
| Rhode Island | 1,356 | 0.15× |
| West Virginia | 1,352 | 0.1× |
| Louisiana | 1,330 | 0.04× |
| Colorado | 1,329 | 0.03× |
| Missouri | 1,262 | 0.03× |
| Minnesota | 1,157 | 0.03× |
| Oklahoma | 1,114 | 0.04× |
| Washington | 1,075 | 0.02× |
| New Jersey | 956 | 0.01× |
| Alaska | 860 | 0.15× |
| Mississippi | 855 | 0.04× |
| Hawaii | 726 | 0.06× |
| Massachusetts | 705 | 0.01× |
| Iowa | 670 | 0.03× |
| Maine | 654 | 0.07× |
| Kansas | 652 | 0.03× |
| Idaho | 651 | 0.05× |
| New Hampshire | 630 | 0.06× |
| Delaware | 628 | 0.08× |
| Connecticut | 616 | 0.02× |
| Montana | 614 | 0.08× |
| South Dakota | 606 | 0.09× |
| Oregon | 604 | 0.02× |
| Utah | 600 | 0.02× |
| North Dakota | 590 | 0.1× |
| Wyoming | 571 | 0.14× |
| New Mexico | 566 | 0.04× |
| Vermont | 552 | 0.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sinaloa | 1.89× | Travel & Leisure |
| Laguna (province) | 2.11× | |
| Harry Potter and the Goblet of Fire | 1.53× | Movies & TV |
| CACI | 1.62× | Technology & Electronics |
| Cachaça | 1.67× | Food & Beverages |
| Jbc | 2.24× | Kids & Family |
| IUniverse | 1.58× | Literature |
| JBM | 1.64× | Music & Radio |
| Jamnalal Bajaj Institute of Management Studies | 1.61× | Business & Career |
| Seven Sister States | 1.52× | |
| Menina Cachos | 1.61× | |
| JCLU Forever | 1.99× | Fashion & Accessoires |
| Sunway College Johor Bahru | 1.64× | Business & Career |
| FC Dinamo II București | 1.6× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.22 |
| Indulgence | JOY | 1.17 |
| Individualism | JOY | 1.13 |
| Need for Security | CONSERVATISM | 1.06 |
| Tradition | CONSERVATISM | 1.04 |
| Creativity | OPEN | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 98.8% |
| United Kingdom | 0.3% |
| Canada | 0.2% |
See 13abc audiences in other countries
More Movies & TV audiences in United States
- Fox News Channel (112,808,022)
- NBC (88,487,061)
- CNN (83,890,105)
- CBS (64,911,558)
- Peacock (52,578,556)
Frequently asked questions
How many fans does 13abc have in United States?
13abc has an estimated audience of 2,765,287 people in United States, concentrated in Ohio and Michigan.
What is the gender split and age of 13abc fans?
60.1% of 13abc fans are female, 39.9% are male, with an average age of 43.1 years.
Which brands do 13abc fans like most?
13abc fans show strongest brand affinity for Sinaloa (1.89×), Laguna (province) (2.11×), and Harry Potter and the Goblet of Fire (1.53×) over the country average.
Where do 13abc fans live in United States?
13abc fans in United States are most concentrated in Ohio (reach 2,073,966), Michigan (reach 328,970), and Florida (reach 34,868). These three regions account for the largest share of the active audience.
What other brands do 13abc fans also like?
Beyond 13abc itself, the audience over-indexes on Laguna (province) (2.11×), Harry Potter and the Goblet of Fire (1.53×), CACI (1.62×), and Cachaça (1.67×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for 13abc. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.