ABC30 Action News Audience in United States

ABC30 Action News logo

ABC30 Action News has an estimated audience of 1,232,845 people in United States. 58.1% are female, 41.9% are male, average age 38.3. Top regions: California, Arizona, Texas. Top brand affinities: WGN-TV, Tierra Cali, Shelby Foote, Jura Mountains, Assisi.

The average ABC30 Action News fan in United States is 38.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Arizona, Texas. Top brand affinities include WGN-TV, Tierra Cali, Shelby Foote, with strongest over-indexing on WGN-TV (1.88× the country average). Demographically, the ABC30 Action News audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Indulgence, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 47 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of ABC30 Action News fans

Demographic split for ABC30 Action News audience in United States
MetricValue
Female58.1%
Male41.9%
Average age38.3
Estimated audience size1,232,845

Audience persona

The typical ABC30 Action News fan in United States is more female, around 38.3 years old, with strong Indulgence tendencies and a notable affinity for WGN-TV.

Top regions in United States

Top regions ranked by reach for ABC30 Action News in United States
RegionReachAffinity
California924,63431.49×
Arizona17,5650.7×
Texas17,1050.16×
Idaho16,6272.69×
New York13,0880.19×
Nevada12,3691.04×
Oregon11,1290.79×
Washington9,7330.39×
Florida9,7310.12×
Arkansas3,7910.37×
Hawaii3,2800.62×
Mississippi2,8450.28×
Indiana2,7120.12×
Louisiana2,5290.16×
Georgia2,5020.07×
Oklahoma2,4720.18×
Kentucky2,4320.16×
Alabama2,3540.14×
West Virginia2,3490.41×
Alaska2,3440.89×
Missouri2,2770.11×
Iowa2,2470.22×
Tennessee2,2430.09×
South Carolina2,2270.12×
Pennsylvania2,2260.05×
North Carolina2,1860.06×
Kansas2,1690.22×
Illinois2,0880.05×
Montana2,0430.6×
South Dakota2,0170.71×
Ohio2,0090.05×
Michigan2,0000.06×
Wisconsin1,9900.11×
New Jersey1,9700.06×
New Hampshire1,9350.4×
Wyoming1,9001.04×
Nebraska1,8950.31×
Connecticut1,8920.15×
New Mexico1,8850.3×
Maine1,8670.42×
Utah1,8440.17×
Virginia1,8320.06×
Maryland1,8230.09×
Minnesota1,7780.1×
Massachusetts1,7590.07×
Colorado1,7130.09×
Washington, District of Columbia1,2080.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for ABC30 Action News audience
BrandAffinityCategory
WGN-TV1.88×Movies & TV
Tierra Cali1.56×Travel & Leisure
Shelby Foote2.2×Literature
Jura Mountains4.65×Travel & Leisure
Assisi1.98×Travel & Leisure
The Diving Bell and the Butterfly2.09×Movies & TV
Les Brown (bandleader)1.6×Music & Radio
Adventureland (Iowa)2×
Ext JS1.53×Technology & Electronics
Goldberg Variations1.65×Music & Radio
JT Paintball2.45×
iProspect1.7×News
Cacciucco2.27×Food & Beverages
Real Unión1.64×Sports
Om Prakash Chautala1.52×Politics & Society
Call of Duty: Modern Warfare: Mobilized1.82×Games
Menina Cachos1.65×
JVC Kenwood1.74×Technology & Electronics
Indian Railway Catering and Tourism Corporation1.76×Cars & Mobility
West Los Angeles College1.52×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by ABC30 Action News audience
TraitClusterScore
IndulgenceJOY1.12
Urban LifestyleOPEN1.01
Family OrientationCONSERVATISM0.98
Social Media UsageJOY0.97
Price SensitivityPREMIUM0.97
Early Adopter MentalityPOWER0.95

Worldwide distribution

Worldwide audience distribution share by country for ABC30 Action News
CountryShare
United States99.4%
United Kingdom0.1%
Canada0.1%

See ABC30 Action News audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does ABC30 Action News have in United States?

ABC30 Action News has an estimated audience of 1,232,845 people in United States, concentrated in California and Arizona.

What is the gender split and age of ABC30 Action News fans?

58.1% of ABC30 Action News fans are female, 41.9% are male, with an average age of 38.3 years.

Which brands do ABC30 Action News fans like most?

ABC30 Action News fans show strongest brand affinity for WGN-TV (1.88×), Tierra Cali (1.56×), and Shelby Foote (2.2×) over the country average.

Where do ABC30 Action News fans live in United States?

ABC30 Action News fans in United States are most concentrated in California (reach 924,634), Arizona (reach 17,565), and Texas (reach 17,105). These three regions account for the largest share of the active audience.

What other brands do ABC30 Action News fans also like?

Beyond ABC30 Action News itself, the audience over-indexes on Tierra Cali (1.56×), Shelby Foote (2.2×), Jura Mountains (4.65×), and Assisi (1.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for ABC30 Action News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.