Rascasse Audience Intelligence

Allstate (vehicle brand) Target Market in United States

A data profile of the people who buy, follow and care about Allstate (vehicle brand) in United States — modelled from more than twelve digital signal sources. Allstate (vehicle brand) has an estimated audience of 12,066,495 people in United States.

#289among Brand in United States#114in Cars & Mobility

Allstate (vehicle brand) has an estimated audience of 12,066,495 people in United States. Top regions: Texas, California, Florida.

The audience is concentrated in Texas, California, Florida.

Category: Cars & Mobility · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Allstate (vehicle brand) profile in United States.

Audience size
12.1M
in United States
Country rank
#2960
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Allstate (vehicle brand)

Fig. 02

Gender split

Demographic split for Allstate (vehicle brand) audience in United States
MetricValue
Estimated audience size12,066,495
Fig. 04

Worldwide distribution

94.4%

of the worldwide Allstate (vehicle brand) audience comes from United States.

Worldwide audience distribution share by country for Allstate (vehicle brand)
CountryShare
United States94.4%
Canada3.4%
India0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Allstate (vehicle brand) audience in United States is strongest.

Fig. 05

Top regions by affinity

Allstate (vehicle brand) customers by region in United States
#RegionReachAffinity×
01South Carolina~600K1.65×
02Alabama~500K1.65×
03Georgia~1M1.63×
04Alaska~80K1.62×
05Texas~3M1.41×
06Louisiana~400K1.41×
07Ohio~900K1.24×
08Oklahoma~300K1.23×
09Rhode Island~90K1.23×
10Maryland~500K1.21×
11Illinois~900K1.17×
12Arkansas~200K1.15×
13Pennsylvania~900K1.14×
14Nevada~200K1.11×
15North Carolina~800K1.09×
16Idaho~100K1.09×
17Virginia~600K1.07×
18Hawaii~100K1.07×
19Colorado~400K1.06×
20New York~1.5M1.05×
21Tennessee~500K1.04×
22Connecticut~200K1.03×
23Utah~200K1.02×
24Indiana~400K1.00×
25Oregon~300K1.00×
26West Virginia~100K1.00×
27Mississippi~200K0.98×
28Delaware~60K0.98×
29Nebraska~100K0.97×
30Washington~400K0.96×
31New Mexico~100K0.96×
32Arizona~500K0.95×
33New Jersey~600K0.94×
34Kentucky~300K0.94×
35Wyoming~30K0.90×
36Florida~1.5M0.89×
37Kansas~200K0.89×
38Maine~70K0.86×
39New Hampshire~80K0.83×
40California~2M0.80×
41Missouri~300K0.77×
42Vermont~30K0.77×
43Michigan~500K0.75×
44Washington, District of Columbia~50K0.73×
45Iowa~100K0.71×
46Wisconsin~200K0.67×
47Minnesota~200K0.57×
48Montana~40K0.57×
49South Dakota~20K0.45×
50Massachusetts~200K0.42×
Fig. 06

Affinity by region

Affinity by region — Allstate (vehicle brand), United States
0.42×1.00×1.65×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Allstate (vehicle brand) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Allstate (vehicle brand). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →