Alternative media Audience in United States
Alternative media has an estimated audience of 3,142,561 people in United States. 67.2% are female, 32.8% are male, average age 44.0. Top regions: California, New York, Texas.
The average Alternative media fan in United States is 44.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas.
Category: News · Type: Topic
Demographics of Alternative media fans
| Metric | Value |
|---|---|
| Female | 67.2% |
| Male | 32.8% |
| Average age | 44.0 |
| Estimated audience size | 3,142,561 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 238,507 | 0.69× |
| New York | 126,010 | 0.72× |
| Texas | 114,468 | 0.42× |
| Florida | 105,918 | 0.5× |
| Ohio | 62,127 | 0.64× |
| Illinois | 57,957 | 0.55× |
| North Carolina | 54,954 | 0.58× |
| Pennsylvania | 54,770 | 0.52× |
| Georgia | 53,035 | 0.55× |
| Maryland | 44,278 | 0.82× |
| Virginia | 43,153 | 0.56× |
| New Jersey | 42,832 | 0.54× |
| Massachusetts | 32,380 | 0.52× |
| Wisconsin | 32,223 | 0.68× |
| South Carolina | 27,869 | 0.59× |
| Washington | 27,815 | 0.44× |
| Michigan | 26,505 | 0.32× |
| Tennessee | 26,419 | 0.42× |
| Mississippi | 25,130 | 0.97× |
| Missouri | 24,750 | 0.49× |
| Alabama | 24,265 | 0.55× |
| Iowa | 24,255 | 0.94× |
| Louisiana | 24,205 | 0.6× |
| Indiana | 23,959 | 0.42× |
| Kentucky | 23,277 | 0.59× |
| Colorado | 22,695 | 0.46× |
| Arkansas | 22,325 | 0.86× |
| Connecticut | 22,284 | 0.71× |
| Oklahoma | 21,833 | 0.63× |
| Arizona | 21,158 | 0.33× |
| Kansas | 20,759 | 0.84× |
| West Virginia | 20,746 | 1.42× |
| Alaska | 20,703 | 3.08× |
| Idaho | 19,157 | 1.22× |
| Hawaii | 18,301 | 1.35× |
| Montana | 18,047 | 2.07× |
| Nevada | 17,980 | 0.59× |
| South Dakota | 17,813 | 2.45× |
| North Dakota | 17,344 | 2.69× |
| New Hampshire | 17,094 | 1.38× |
| Minnesota | 17,012 | 0.38× |
| Wyoming | 16,782 | 3.6× |
| Nebraska | 16,738 | 1.06× |
| New Mexico | 16,651 | 1.06× |
| Rhode Island | 16,506 | 1.65× |
| Maine | 16,496 | 1.47× |
| Oregon | 16,385 | 0.45× |
| Utah | 16,287 | 0.58× |
| Vermont | 16,234 | 2.94× |
| Delaware | 14,781 | 1.7× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 51.3% |
| Canada | 10.2% |
| United Kingdom | 8.6% |
See Alternative media audiences in other countries
More News audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Alternative media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.