A data profile of the people who buy, follow and care about Âme in United States — modelled from more than twelve digital signal sources. Âme has an estimated audience of 392,090 people in United States.
The average Âme fan in United States is 25.4 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Christina Hendricks, Jennifer Love Hewitt, Debbie Gibson, with strongest over-indexing on Christina Hendricks (31.3× the country average).
Demographically, the Âme audience skews more male with an average age of 25.4, and over-indexes on personality traits such as Family Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Âme fan in United States is more male, around 25.4 years old, with strong Family Orientation tendencies and a notable affinity for Christina Hendricks.
The key figures that characterise the Âme profile in United States.
40.9% are female, 59.1% are male, average age 25.4.
| Metric | Value |
|---|---|
| Female | 40.9% |
| Male | 59.1% |
| Average age | 25.4 |
| Estimated audience size | 392,090 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 69% | |
| 20-29 | 14% | |
| 30-39 | 7% | |
| 40-49 | 4% | |
| 50+ | 6% |
Where the Âme audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~2K | 1.52× | |
| 02 | Florida | ~40K | 1.36× | |
| 03 | Georgia | ~20K | 1.32× | |
| 04 | South Carolina | ~8K | 1.31× | |
| 05 | New York | ~30K | 1.29× | |
| 06 | New Jersey | ~10K | 1.24× | |
| 07 | California | ~50K | 1.21× | |
| 08 | Hawaii | ~2K | 1.19× | |
| 09 | Pennsylvania | ~20K | 1.17× | |
| 10 | Utah | ~4K | 1.17× | |
| 11 | Maryland | ~8K | 1.16× | |
| 12 | Texas | ~40K | 1.15× | |
| 13 | North Carolina | ~10K | 1.15× | |
| 14 | Virginia | ~10K | 1.14× | |
| 15 | Arizona | ~9K | 1.11× | |
| 16 | Washington | ~9K | 1.11× | |
| 17 | Delaware | ~1K | 1.11× | |
| 18 | Alaska | <1K | 1.11× | |
| 19 | Alabama | ~6K | 1.10× | |
| 20 | Connecticut | ~4K | 1.06× | |
| 21 | Massachusetts | ~8K | 1.04× | |
| 22 | Illinois | ~10K | 1.02× | |
| 23 | Missouri | ~6K | 1.02× | |
| 24 | Nevada | ~4K | 1.00× | |
| 25 | Tennessee | ~8K | 0.99× | |
| 26 | Louisiana | ~5K | 0.97× | |
| 27 | Colorado | ~6K | 0.96× | |
| 28 | Minnesota | ~5K | 0.95× | |
| 29 | Kentucky | ~5K | 0.94× | |
| 30 | Oklahoma | ~4K | 0.93× | |
| 31 | Mississippi | ~3K | 0.93× | |
| 32 | Arkansas | ~3K | 0.93× | |
| 33 | Indiana | ~6K | 0.91× | |
| 34 | Kansas | ~3K | 0.90× | |
| 35 | Oregon | ~4K | 0.89× | |
| 36 | New Hampshire | ~1K | 0.87× | |
| 37 | Michigan | ~9K | 0.86× | |
| 38 | North Dakota | <1K | 0.86× | |
| 39 | Vermont | <1K | 0.86× | |
| 40 | Nebraska | ~2K | 0.85× | |
| 41 | West Virginia | ~2K | 0.85× | |
| 42 | Rhode Island | ~1K | 0.85× | |
| 43 | Iowa | ~3K | 0.84× | |
| 44 | South Dakota | <1K | 0.84× | |
| 45 | Ohio | ~10K | 0.83× | |
| 46 | Idaho | ~2K | 0.83× | |
| 47 | Maine | ~1K | 0.83× | |
| 48 | Montana | <1K | 0.83× | |
| 49 | New Mexico | ~2K | 0.82× | |
| 50 | Wisconsin | ~4K | 0.78× |
The strongest cross-interests of the Âme audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vincent Cassel | Movies & TV | 45.33× | ||
| 02 | Respite care | Health | 33.01× | ||
| 03 | Christina Hendricks | Movies & TV | 31.30× | ||
| 04 | Debbie Gibson | Music & Radio | 31.01× | ||
| 05 | Edward Norton | Movies & TV | 20.00× | ||
| 06 | Jennifer Love Hewitt | Movies & TV | 18.34× | ||
| 07 | Tracy Chapman | Music & Radio | 13.97× | ||
| 08 | Elderly care | Health | 13.71× | ||
| 09 | Wall Street | Business & Career | 12.41× | ||
| 10 | Revenge (TV series) | Movies & TV | 11.57× | ||
| 11 | Eva Green | Movies & TV | 10.84× | ||
| 12 | Jensen Ackles | Movies & TV | 10.29× | ||
| 13 | James Franco | Movies & TV | 8.68× | ||
| 14 | Bryan Cranston | Movies & TV | 8.55× | ||
| 15 | Alison Brie | Movies & TV | 6.62× | ||
| 16 | Ryan Gosling | Movies & TV | 5.15× | ||
| 17 | Catherine O'Hara | Movies & TV | 4.67× | ||
| 18 | Sustainable energy | Home & Garden | 3.80× | ||
| 19 | Bass guitar | Music & Radio | 2.85× | ||
| 20 | Planet Fitness | Sports | 2.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 3.39× | |
| Patriotism | CONSERVATISM | 2.22× | |
| Convenience Orientation | PREMIUM | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.63× | |
| Indulgence | JOY | 0.85× | |
| Healthy Lifestyle | BALANCE | 0.89× |
Âme has an estimated audience of 392,090 people in United States, concentrated in California and Texas.
40.9% of Âme fans are female, 59.1% are male, with an average age of 25.4 years.
Âme fans show strongest brand affinity for Christina Hendricks (31.3×), Jennifer Love Hewitt (18.34×), and Debbie Gibson (31.01×) over the country average.
Âme fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Âme itself, the audience over-indexes on Jennifer Love Hewitt (18.34×), Debbie Gibson (31.01×), Vincent Cassel (45.33×), and Edward Norton (20×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Âme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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