American Bankers Association Audience in United States

American Bankers Association logo

American Bankers Association has an estimated audience of 1,677,763 people in United States. 54.0% are female, 46.0% are male, average age 52.5. Top regions: Illinois, Texas, California. Top brand affinities: Overboard (film), Lebanese cuisine, Cachaça, Indiana University School of Medicine, Sentosa.

The average American Bankers Association fan in United States is 52.5 years old, balanced, and lives primarily in Illinois. The audience is concentrated in Illinois, Texas, California. Top brand affinities include Overboard (film), Lebanese cuisine, Cachaça, with strongest over-indexing on Overboard (film) (1.82× the country average). Demographically, the American Bankers Association audience skews balanced with an average age of 52.5, and over-indexes on personality traits such as Family Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of American Bankers Association fans

Demographic split for American Bankers Association audience in United States
MetricValue
Female54.0%
Male46.0%
Average age52.5
Estimated audience size1,677,763

Audience persona

The typical American Bankers Association fan in United States is balanced, around 52.5 years old, with strong Family Orientation tendencies and a notable affinity for Overboard (film).

Top regions in United States

Top regions ranked by reach for American Bankers Association in United States
RegionReachAffinity
Illinois279,7495.01×
Texas214,1131.48×
California192,8031.04×
Florida130,0941.15×
New York120,0031.28×
Georgia56,5161.09×
North Carolina53,3701.06×
Pennsylvania50,3050.89×
Virginia49,0671.2×
Ohio41,9540.81×
New Jersey40,9890.96×
Michigan39,4360.9×
Massachusetts37,1751.12×
Maryland32,4461.12×
Indiana32,2181.05×
Tennessee31,4390.93×
Arizona28,0530.82×
Washington27,0030.8×
Missouri24,2970.9×
Alabama23,5021×
Colorado22,7960.86×
South Carolina22,7850.9×
Louisiana20,8300.96×
Wisconsin18,7030.74×
Kentucky18,5140.88×
Minnesota18,4840.77×
Oklahoma16,3450.88×
Connecticut16,2890.97×
Oregon14,5810.76×
Washington, District of Columbia13,3172.64×
Nevada13,1280.81×
Mississippi11,8670.86×
Arkansas11,5620.84×
Kansas11,2060.85×
Iowa10,6380.77×
Utah10,2610.68×
Nebraska7,2110.86×
West Virginia6,3980.82×
New Mexico6,2880.75×
New Hampshire5,9240.9×
Hawaii5,2650.73×
Idaho5,0690.6×
Rhode Island4,6090.86×
Maine4,6060.77×
Delaware3,6610.79×
Montana3,1190.67×
Vermont2,5990.88×
South Dakota2,5920.67×
Alaska2,4760.69×
North Dakota2,2290.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for American Bankers Association audience
BrandAffinityCategory
Overboard (film)1.82×Movies & TV
Lebanese cuisine1.58×Food & Beverages
Cachaça2.25×Food & Beverages
Indiana University School of Medicine1.57×Business & Career
Sentosa1.61×Travel & Leisure
Tito Puente, Jr.1.71×Music & Radio
KYW-TV1.66×Movies & TV
Tabriz2.18×Travel & Leisure
IOS SDK1.6×Technology & Electronics
The Posies1.53×Music & Radio
Mahalakshmi Iyer1.6×Music & Radio
Stag hunt1.72×Business & Career
Thai Culture and Food Festival1.87×Arts & Culture
The Macallan distillery1.57×Food & Beverages
Tzachi Hanegbi1.53×Politics & Society
University of Cádiz1.71×Business & Career
Islam Itu Indah1.54×Movies & TV
iPhone.am1.88×
Notizie.it2.07×News
FC Dinamo II București1.79×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by American Bankers Association audience
TraitClusterScore
Family OrientationCONSERVATISM1.78
Community OrientationOPEN1.28
Need for SecurityCONSERVATISM1.28
SpiritualityBALANCE1.19
Social Media UsageJOY1.19
TraditionCONSERVATISM1.14

Worldwide distribution

Worldwide audience distribution share by country for American Bankers Association
CountryShare
United States86.1%
Germany7.3%
Italy6.7%

See American Bankers Association audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does American Bankers Association have in United States?

American Bankers Association has an estimated audience of 1,677,763 people in United States, concentrated in Illinois and Texas.

What is the gender split and age of American Bankers Association fans?

54.0% of American Bankers Association fans are female, 46.0% are male, with an average age of 52.5 years.

Which brands do American Bankers Association fans like most?

American Bankers Association fans show strongest brand affinity for Overboard (film) (1.82×), Lebanese cuisine (1.58×), and Cachaça (2.25×) over the country average.

Where do American Bankers Association fans live in United States?

American Bankers Association fans in United States are most concentrated in Illinois (reach 279,749), Texas (reach 214,113), and California (reach 192,803). These three regions account for the largest share of the active audience.

What other brands do American Bankers Association fans also like?

Beyond American Bankers Association itself, the audience over-indexes on Lebanese cuisine (1.58×), Cachaça (2.25×), Indiana University School of Medicine (1.57×), and Sentosa (1.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for American Bankers Association. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.