Rascasse Audience Intelligence

Autoweek Audience in United States

A data profile of the people who buy, follow and care about Autoweek in United States — modelled from more than twelve digital signal sources. Autoweek has an estimated audience of 1,294,950 people in United States.

#608among Website / Newspaper / Magazine in United States#641in Cars & Mobility

The average Autoweek fan in United States is 45.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Category: Cars & Mobility · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Autoweek profile in United States.

Audience size
1.3M
in United States
Gender
20.4%♀
79.6% male
Age
45.9
average years
Country rank
#19773
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Autoweek

20.4% are female, 79.6% are male, average age 45.9.

Fig. 02

Gender split

20.4%
Female
79.6%
Male
Demographic split for Autoweek audience in United States
MetricValue
Female20.4%
Male79.6%
Average age45.9
Estimated audience size1,294,950
Fig. 03

Age distribution

Ø 45.9
average years
Age distribution of the Autoweek audience in United States
Age bracketShare%
16-1910%
20-2913%
30-3916%
40-4921%
50+40%
Fig. 04

Worldwide distribution

34.1%

of the worldwide Autoweek audience comes from United States.

Worldwide audience distribution share by country for Autoweek
CountryShare
Netherlands48.7%
United States34.1%
Belgium6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Autoweek audience in United States is strongest.

Fig. 05

Top regions by affinity

Autoweek fans by region: top regions in United States
#RegionReachAffinity×
01Washington~50K2.10×
02Connecticut~30K2.05×
03Idaho~10K1.84×
04Vermont~4K1.82×
05Colorado~30K1.56×
06Wisconsin~30K1.45×
07South Dakota~4K1.39×
08Massachusetts~40K1.37×
09Ohio~50K1.31×
10Montana~5K1.28×
11Michigan~40K1.25×
12Kansas~10K1.19×
13Delaware~4K1.19×
14New Hampshire~6K1.16×
15Washington, District of Columbia~4K1.13×
16Nebraska~7K1.10×
17Rhode Island~4K1.07×
18Nevada~10K1.05×
19Iowa~10K1.02×
20New York~70K0.99×
21Pennsylvania~40K0.98×
22Maine~5K0.98×
23Arizona~30K0.96×
24New Jersey~30K0.95×
25Oregon~10K0.95×
26Oklahoma~10K0.95×
27Florida~80K0.94×
28Alaska~3K0.94×
29California~100K0.93×
30North Carolina~40K0.93×
31West Virginia~6K0.93×
32North Dakota~2K0.92×
33New Mexico~6K0.89×
34Hawaii~5K0.85×
35Illinois~40K0.84×
36Indiana~20K0.84×
37Maryland~20K0.84×
38Minnesota~20K0.84×
39Mississippi~9K0.83×
40Arkansas~9K0.82×
41Missouri~20K0.78×
42South Carolina~20K0.78×
43Alabama~10K0.78×
44Louisiana~10K0.76×
45Virginia~20K0.75×
46Utah~9K0.75×
47Kentucky~10K0.74×
48Georgia~30K0.72×
49Tennessee~20K0.69×
50Texas~50K0.47×
Fig. 06

Affinity by region

Affinity by region — Autoweek, United States
0.47×1.00×2.10×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Autoweek. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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