Rascasse Audience Intelligence

Avena (drink) Target Market in United States

A data profile of the people who buy, follow and care about Avena (drink) in United States — modelled from more than twelve digital signal sources. Avena (drink) has an estimated audience of 377,744 people in United States.

#21among Soft drinks in United States#4438among Brand in United States#2248in Food & Beverages

The average Avena (drink) fan in United States is 53.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Food & Beverages · Type: Brand · Subtype: Soft drinks

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Avena (drink) profile in United States.

Audience size
378K
in United States
Gender
100.0%♀
0.0% male
Age
53.1
average years
Country rank
#42894
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Avena (drink)

100.0% are female, 0.0% are male, average age 53.1.

Fig. 02

Gender split

100.0%
Female
0.0%
Male
Demographic split for Avena (drink) audience in United States
MetricValue
Female100.0%
Male0.0%
Average age53.1
Estimated audience size377,744
Fig. 03

Age distribution

Ø 53.1
average years
Age distribution of the Avena (drink) audience in United States
Age bracketShare%
16-190%
20-290%
30-396%
40-4946%
50+47%
Fig. 04

Worldwide distribution

11.2%

of the worldwide Avena (drink) audience comes from United States.

Worldwide audience distribution share by country for Avena (drink)
CountryShare
Mexico17.6%
Spain15.7%
Italy14.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Avena (drink) audience in United States is strongest.

Fig. 05

Top regions by affinity

Avena (drink) customers by region in United States
#RegionReachAffinity×
01Florida~60K2.40×
02New Jersey~20K2.18×
03New York~40K2.07×
04Texas~70K2.05×
05Connecticut~7K1.90×
06California~80K1.82×
07Rhode Island~2K1.57×
08Arizona~10K1.48×
09Massachusetts~10K1.47×
10Nevada~5K1.33×
11Maryland~8K1.19×
12New Mexico~2K1.19×
13Georgia~10K1.15×
14North Carolina~10K1.14×
15Illinois~10K1.13×
16Colorado~7K1.13×
17Pennsylvania~10K1.08×
18Utah~4K1.06×
19Washington, District of Columbia~1K1.05×
20Delaware~1K1.04×
21Nebraska~2K1.03×
22Kansas~3K1.01×
23Virginia~9K1.00×
24Tennessee~7K0.97×
25Alabama~5K0.92×
26Oregon~4K0.91×
27Indiana~6K0.88×
28South Carolina~5K0.87×
29Louisiana~4K0.87×
30Kentucky~4K0.87×
31Oklahoma~4K0.87×
32Arkansas~3K0.86×
33Washington~6K0.85×
34South Dakota<1K0.82×
35Alaska<1K0.81×
36Vermont<1K0.80×
37North Dakota<1K0.79×
38Iowa~2K0.77×
39Idaho~1K0.77×
40Montana<1K0.75×
41Minnesota~4K0.73×
42Mississippi~2K0.73×
43Wisconsin~4K0.72×
44Maine<1K0.71×
45West Virginia~1K0.70×
46New Hampshire~1K0.70×
47Hawaii~1K0.68×
48Ohio~7K0.63×
49Missouri~4K0.58×
50Michigan~5K0.53×
Fig. 06

Affinity by region

Affinity by region — Avena (drink), United States
0.53×1.00×2.40×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Avena (drink). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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