Bahá'í Faith Audience in United States
Bahá'í Faith has an estimated audience of 642,280 people in United States. 58.5% are female, 41.5% are male, average age 43.8. Top brand affinities: Hà Tiên, University of Rochester, Carnival of Souls, Enrico Mentana, Wizaż.pl.
Top brand affinities include Hà Tiên, University of Rochester, Carnival of Souls, with strongest over-indexing on Hà Tiên (41.05× the country average). Demographically, the Bahá'í Faith audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Patriotism, Spirituality.
Category: Politics & Society · Type: Topic
Demographics of Bahá'í Faith fans
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 43.8 |
| Estimated audience size | 642,280 |
Audience persona
The typical Bahá'í Faith fan in United States is more female, around 43.8 years old, with strong Patriotism tendencies and a notable affinity for Hà Tiên.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hà Tiên | 41.05× | Travel & Leisure |
| University of Rochester | 20.0× | Business & Career |
| Carnival of Souls | 20.0× | Movies & TV |
| Enrico Mentana | 20.0× | Movies & TV |
| Wizaż.pl | 20.0× | News |
| PONDOK HABIB | 20.0× | Politics & Society |
| Emperor Entertainment Group | 20.0× | Business & Career |
| Resonance Eduventures | 19.43× | Business & Career |
| HobbyTron.com | 17.94× | Shopping |
| Fu Haifeng | 17.64× | Sports |
| Jämtland County | 17.34× | Travel & Leisure |
| Six-Guns | 16.56× | Games |
| 3tv phoenix | 15.76× | Movies & TV |
| KDWB-FM | 14.71× | Music & Radio |
| University of the French West Indies and Guiana | 13.21× | Business & Career |
| UK garage | 11.69× | Music & Radio |
| Elbenwald.de | 11.18× | Shopping |
| Penelope Pitstop | 11.0× | Literature |
| Elephas | 10.88× | Technology & Electronics |
| Miguel Hernández University of Elche | 10.26× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.3 |
| Spirituality | BALANCE | 2.24 |
| Urban Lifestyle | OPEN | 1.47 |
| Need for Security | CONSERVATISM | 1.47 |
| Travelling | THRILL | 1.45 |
| Mindfulness | BALANCE | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.3% |
| Israel | 10.3% |
| Egypt | 9.3% |
See Bahá'í Faith audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Bahá'í Faith. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.