Barban Audience in United States
Barban has an estimated audience of 734,935 people in United States. 100.0% are female, 0.0% are male, average age 51.0. Top regions: New York, California, Florida. Top brand affinities: Jack White, Cachorros, Brooklyn College, Cadbury World, Indiana University School of Medicine.
The average Barban fan in United States is 51.0 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Jack White, Cachorros, Brooklyn College, with strongest over-indexing on Jack White (1.61× the country average). Demographically, the Barban audience skews more female with an average age of 51.0, and over-indexes on personality traits such as Spirituality, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 19 brand affinities and 41 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI
Demographics of Barban fans
| Metric | Value |
|---|---|
| Female | 100.0% |
| Male | 0.0% |
| Average age | 51.0 |
| Estimated audience size | 734,935 |
Audience persona
The typical Barban fan in United States is more female, around 51.0 years old, with strong Spirituality tendencies and a notable affinity for Jack White.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 16,213 | 0.39× |
| California | 15,656 | 0.19× |
| Florida | 10,643 | 0.21× |
| Louisiana | 10,328 | 1.09× |
| Arkansas | 10,320 | 1.7× |
| Oklahoma | 10,092 | 1.24× |
| Kentucky | 9,932 | 1.08× |
| Alabama | 9,614 | 0.94× |
| West Virginia | 9,590 | 2.8× |
| Texas | 9,171 | 0.15× |
| Tennessee | 9,159 | 0.62× |
| South Carolina | 9,093 | 0.82× |
| Indiana | 8,860 | 0.66× |
| Kansas | 8,858 | 1.53× |
| Idaho | 8,855 | 2.4× |
| Missouri | 8,581 | 0.72× |
| Hawaii | 8,459 | 2.68× |
| Iowa | 8,409 | 1.39× |
| North Carolina | 8,238 | 0.37× |
| Ohio | 8,205 | 0.36× |
| Georgia | 8,172 | 0.36× |
| Michigan | 8,168 | 0.43× |
| Wisconsin | 8,124 | 0.73× |
| New Hampshire | 7,901 | 2.73× |
| Arizona | 7,824 | 0.52× |
| Pennsylvania | 7,790 | 0.31× |
| Nebraska | 7,737 | 2.1× |
| Connecticut | 7,725 | 1.05× |
| New Mexico | 7,697 | 2.09× |
| Nevada | 7,672 | 1.08× |
| Oregon | 7,574 | 0.9× |
| Utah | 7,529 | 1.14× |
| Virginia | 7,480 | 0.42× |
| Maryland | 7,443 | 0.59× |
| New Jersey | 7,425 | 0.4× |
| Illinois | 7,306 | 0.3× |
| Minnesota | 7,259 | 0.69× |
| Massachusetts | 7,184 | 0.5× |
| Washington | 7,013 | 0.48× |
| Colorado | 6,994 | 0.6× |
| Washington, District of Columbia | 4,933 | 2.23× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jack White | 1.61× | Movies & TV |
| Cachorros | 1.98× | Pets & Animals |
| Brooklyn College | 1.93× | Business & Career |
| Cadbury World | 1.61× | Travel & Leisure |
| Indiana University School of Medicine | 1.77× | Business & Career |
| Cachaça | 2.07× | Food & Beverages |
| Country Garden | 1.83× | Home & Garden |
| All You Need Is Love | 1.78× | Music & Radio |
| Cachoeira | 1.95× | Travel & Leisure |
| Seven Sister States | 1.87× | |
| Caccamo | 1.8× | Travel & Leisure |
| Province of Burgos | 1.96× | Travel & Leisure |
| Čačak | 1.74× | Travel & Leisure |
| Capannelle Racecourse | 2.71× | Sports |
| Costi Ioniță | 1.55× | Music & Radio |
| Boyolali Regency | 2.24× | Travel & Leisure |
| Caccia Passione | 1.54× | News |
| Lin Chih-sheng | 1.64× | Sports |
| FC Dinamo II București | 1.56× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.08 |
| Tradition | CONSERVATISM | 1.07 |
| Need for Security | CONSERVATISM | 1.03 |
| Pet Ownership | JOY | 0.94 |
| Price Sensitivity | PREMIUM | 0.93 |
| Mindfulness | BALANCE | 0.92 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 83.9% |
| United Kingdom | 10.3% |
| Italy | 2.3% |
See Barban audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
Frequently asked questions
How many fans does Barban have in United States?
Barban has an estimated audience of 734,935 people in United States, concentrated in New York and California.
What is the gender split and age of Barban fans?
100.0% of Barban fans are female, 0.0% are male, with an average age of 51.0 years.
Which brands do Barban fans like most?
Barban fans show strongest brand affinity for Jack White (1.61×), Cachorros (1.98×), and Brooklyn College (1.93×) over the country average.
Where do Barban fans live in United States?
Barban fans in United States are most concentrated in New York (reach 16,213), California (reach 15,656), and Florida (reach 10,643). These three regions account for the largest share of the active audience.
What other brands do Barban fans also like?
Beyond Barban itself, the audience over-indexes on Cachorros (1.98×), Brooklyn College (1.93×), Cadbury World (1.61×), and Indiana University School of Medicine (1.77×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Barban. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.