Bark (sound) Audience in United States

Bark (sound) logo

Bark (sound) has an estimated audience of 4,234,409 people in United States. 73.5% are female, 26.5% are male, average age 41.6. Top regions: California, Texas, Florida. Top brand affinities: Al Ahly SC, International University of Business Agriculture and Technology, Brooklyn College, Cash Cab (U.S. game show), Roaming.

The average Bark (sound) fan in United States is 41.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Al Ahly SC, International University of Business Agriculture and Technology, Brooklyn College, with strongest over-indexing on Al Ahly SC (1.61× the country average). Demographically, the Bark (sound) audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Pet Ownership, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic

Demographics of Bark (sound) fans

Demographic split for Bark (sound) audience in United States
MetricValue
Female73.5%
Male26.5%
Average age41.6
Estimated audience size4,234,409

Audience persona

The typical Bark (sound) fan in United States is more female, around 41.6 years old, with strong Pet Ownership tendencies and a notable affinity for Al Ahly SC.

Top regions in United States

Top regions ranked by reach for Bark (sound) in United States
RegionReachAffinity
California465,5891×
Texas426,0491.17×
Florida306,4481.07×
New York215,3830.91×
Georgia162,0051.24×
North Carolina131,0821.03×
Pennsylvania129,8840.91×
Illinois118,1090.84×
Ohio118,0370.9×
Washington114,0841.34×
Maryland107,0691.47×
Missouri106,8661.57×
Virginia103,8071.01×
Michigan97,5750.88×
New Jersey95,4880.89×
Tennessee93,5831.1×
Arizona81,1370.94×
Indiana75,6650.98×
Colorado74,6581.12×
Massachusetts71,2170.85×
Oklahoma69,2581.47×
South Carolina59,6310.94×
Alabama57,1800.97×
Oregon56,5981.17×
Louisiana53,5520.98×
Kentucky53,5191.01×
Minnesota50,9220.84×
Wisconsin49,3120.77×
Utah48,2231.27×
Kansas42,5051.27×
Nevada40,5600.99×
Arkansas39,1871.12×
Connecticut38,1720.9×
Mississippi36,6111.05×
Iowa32,6580.94×
Idaho28,4951.34×
Nebraska19,4690.92×
West Virginia17,9880.91×
New Mexico16,6680.78×
New Hampshire15,5850.93×
Montana13,3161.13×
Maine13,0630.86×
Hawaii12,2130.67×
Delaware10,8370.93×
Washington, District of Columbia9,8060.77×
Rhode Island9,5800.71×
North Dakota7,8660.9×
South Dakota7,5760.77×
Alaska6,7620.75×
Wyoming5,8760.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bark (sound) audience
BrandAffinityCategory
Al Ahly SC1.61×Sports
International University of Business Agriculture and Technology1.63×Business & Career
Brooklyn College1.57×Business & Career
Cash Cab (U.S. game show)2.39×Movies & TV
Roaming1.52×Technology & Electronics
Cagayan2.52×Travel & Leisure
Boogie-woogie (dance)1.53×Music & Radio
Cachaça1.86×Food & Beverages
British Grand Prix1.62×Sports
All You Need Is Love2.06×Music & Radio
Canino1.85×Travel & Leisure
John Gray (U.S. author)1.66×Literature
Ottumwa, Iowa1.58×Travel & Leisure
Ashes to Ashes (TV series)1.98×Movies & TV
Jbc1.78×Kids & Family
Cachoeira1.99×Travel & Leisure
Sixx1.51×Movies & TV
Cache Cache1.92×Fashion & Accessoires
Cache Cache1.63×Fashion & Accessoires
JBM1.93×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bark (sound) audience
TraitClusterScore
Pet OwnershipJOY1.82
Family OrientationCONSERVATISM1.55
IndulgenceJOY1.54
Community OrientationOPEN1.43
Convenience OrientationPREMIUM1.23
IndividualismJOY1.18

Worldwide distribution

Worldwide audience distribution share by country for Bark (sound)
CountryShare
United States49.4%
United Kingdom13.7%
South Korea6.0%

See Bark (sound) audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Bark (sound) have in United States?

Bark (sound) has an estimated audience of 4,234,409 people in United States, concentrated in California and Texas.

What is the gender split and age of Bark (sound) fans?

73.5% of Bark (sound) fans are female, 26.5% are male, with an average age of 41.6 years.

Which brands do Bark (sound) fans like most?

Bark (sound) fans show strongest brand affinity for Al Ahly SC (1.61×), International University of Business Agriculture and Technology (1.63×), and Brooklyn College (1.57×) over the country average.

Where do Bark (sound) fans live in United States?

Bark (sound) fans in United States are most concentrated in California (reach 465,589), Texas (reach 426,049), and Florida (reach 306,448). These three regions account for the largest share of the active audience.

What other brands do Bark (sound) fans also like?

Beyond Bark (sound) itself, the audience over-indexes on International University of Business Agriculture and Technology (1.63×), Brooklyn College (1.57×), Cash Cab (U.S. game show) (2.39×), and Roaming (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bark (sound). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.