Bethesda Game Studios Audience in United States
Bethesda Game Studios has an estimated audience of 406,226 people in United States. 21.3% are female, 78.7% are male, average age 34.4. Top regions: California, Texas, Maryland. Top brand affinities: Wikia, Beres Hammond, Monogram, Dog breed, Vocal harmony.
The average Bethesda Game Studios fan in United States is 34.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Maryland. Top brand affinities include Wikia, Beres Hammond, Monogram, with strongest over-indexing on Wikia (47.17× the country average). Demographically, the Bethesda Game Studios audience skews more male with an average age of 34.4, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Games · Type: Brand · Subtype: Video game developer
Demographics of Bethesda Game Studios fans
| Metric | Value |
|---|---|
| Female | 21.3% |
| Male | 78.7% |
| Average age | 34.4 |
| Estimated audience size | 406,226 |
Audience persona
The typical Bethesda Game Studios fan in United States is more male, around 34.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Wikia.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 36,961 | 0.83× |
| Texas | 31,522 | 0.9× |
| Maryland | 25,264 | 3.62× |
| Florida | 20,778 | 0.76× |
| New York | 17,584 | 0.77× |
| Virginia | 16,490 | 1.67× |
| Pennsylvania | 12,773 | 0.93× |
| Ohio | 11,744 | 0.94× |
| Washington | 11,384 | 1.4× |
| Illinois | 10,698 | 0.79× |
| North Carolina | 10,481 | 0.86× |
| Georgia | 10,441 | 0.83× |
| Michigan | 9,675 | 0.91× |
| Colorado | 8,476 | 1.32× |
| Arizona | 7,294 | 0.88× |
| Tennessee | 7,233 | 0.89× |
| Missouri | 7,152 | 1.09× |
| Indiana | 6,753 | 0.91× |
| Massachusetts | 6,619 | 0.83× |
| New Jersey | 6,352 | 0.61× |
| Wisconsin | 5,480 | 0.9× |
| Oregon | 5,316 | 1.14× |
| South Carolina | 5,186 | 0.85× |
| Kentucky | 5,065 | 0.99× |
| Minnesota | 4,657 | 0.8× |
| Oklahoma | 4,483 | 0.99× |
| Alabama | 4,429 | 0.78× |
| Louisiana | 4,078 | 0.78× |
| Utah | 3,840 | 1.06× |
| Washington, District of Columbia | 3,382 | 2.77× |
| Nevada | 2,987 | 0.76× |
| Arkansas | 2,943 | 0.88× |
| Kansas | 2,866 | 0.9× |
| Connecticut | 2,838 | 0.7× |
| Iowa | 2,721 | 0.81× |
| West Virginia | 2,472 | 1.31× |
| Mississippi | 2,230 | 0.67× |
| Idaho | 1,991 | 0.98× |
| New Mexico | 1,604 | 0.79× |
| Nebraska | 1,570 | 0.77× |
| New Hampshire | 1,473 | 0.92× |
| Maine | 1,296 | 0.89× |
| Montana | 1,144 | 1.01× |
| Hawaii | 1,113 | 0.64× |
| South Dakota | 948 | 1.01× |
| Rhode Island | 920 | 0.71× |
| Delaware | 824 | 0.74× |
| Alaska | 787 | 0.91× |
| North Dakota | 747 | 0.9× |
| Wyoming | 638 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wikia | 47.17× | Internet & Social Media |
| Beres Hammond | 98.01× | Music & Radio |
| Monogram | 9.9× | Home & Garden |
| Dog breed | 2.29× | Pets & Animals |
| Vocal harmony | 8.65× | Music & Radio |
| Grinch | 6.56× | Movies & TV |
| Urban Outfitters | 2.83× | Shopping |
| Elsword | 20.7× | Games |
| Gordita | 13.13× | Food & Beverages |
| Historic site | 5.05× | Arts & Culture |
| Tezz | 7.83× | Movies & TV |
| Pro-Ject | 4.36× | Music & Radio |
| Iration | 19.85× | Music & Radio |
| Wok | 6.53× | Food & Beverages |
| 3D printing | 2.5× | Technology & Electronics |
| Goop | 5.17× | Internet & Social Media |
| Grammarly | 4.33× | Business & Career |
| Winemaking | 4.15× | Food & Beverages |
| Atkins diet | 4.63× | Health |
| Israel | 1.88× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.45 |
| Early Adopter Mentality | POWER | 2.05 |
| Patriotism | CONSERVATISM | 1.72 |
| Risk Appetite | THRILL | 1.54 |
| Extroversion | THRILL | 1.31 |
| Social Media Usage | JOY | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 64.2% |
| United Kingdom | 7.2% |
| Canada | 4.0% |
See Bethesda Game Studios audiences in other countries
More Video game developer audiences in United States
- GameStop (28,989,335)
- Nintendo (16,314,367)
- Ubisoft (2,940,152)
- Rockstar Games (2,889,235)
- Electronic Arts (1,926,828)
Frequently asked questions
How many fans does Bethesda Game Studios have in United States?
Bethesda Game Studios has an estimated audience of 406,226 people in United States, concentrated in California and Texas.
What is the gender split and age of Bethesda Game Studios fans?
21.3% of Bethesda Game Studios fans are female, 78.7% are male, with an average age of 34.4 years.
Which brands do Bethesda Game Studios fans like most?
Bethesda Game Studios fans show strongest brand affinity for Wikia (47.17×), Beres Hammond (98.01×), and Monogram (9.9×) over the country average.
Where do Bethesda Game Studios fans live in United States?
Bethesda Game Studios fans in United States are most concentrated in California (reach 36,961), Texas (reach 31,522), and Maryland (reach 25,264). These three regions account for the largest share of the active audience.
What other brands do Bethesda Game Studios fans also like?
Beyond Bethesda Game Studios itself, the audience over-indexes on Beres Hammond (98.01×), Monogram (9.9×), Dog breed (2.29×), and Vocal harmony (8.65×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Bethesda Game Studios. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.