Rascasse Audience Intelligence

Bethesda Game Studios Target Market in United States

A data profile of the people who buy, follow and care about Bethesda Game Studios in United States — modelled from more than twelve digital signal sources. Bethesda Game Studios has an estimated audience of 404,972 people in United States.

#13among Video game developer in United States#4284among Brand in United States#937in Games

The average Bethesda Game Studios fan in United States is 34.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Maryland.

Top brand affinities include Battlefield 4, Micro Center, Mads Mikkelsen, with strongest over-indexing on Battlefield 4 (117.61× the country average).

Demographically, the Bethesda Game Studios audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bethesda Game Studios fan in United States is more male, around 34.4 years old, with strong Patriotism tendencies and a notable affinity for Battlefield 4.

Category: Games · Type: Brand · Subtype: Video game developer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bethesda Game Studios profile in United States.

Audience size
405K
in United States
Gender
21.3%♀
78.7% male
Age
34.4
average years
Country rank
#41333
Brand in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bethesda Game Studios

21.3% are female, 78.7% are male, average age 34.4.

Fig. 02

Gender split

21.3%
Female
78.7%
Male
Demographic split for Bethesda Game Studios audience in United States
MetricValue
Female21.3%
Male78.7%
Average age34.4
Estimated audience size404,972
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the Bethesda Game Studios audience in United States
Age bracketShare%
16-1928%
20-2927%
30-3919%
40-4913%
50+12%
Fig. 04

Worldwide distribution

64.1%

of the worldwide Bethesda Game Studios audience comes from United States.

Worldwide audience distribution share by country for Bethesda Game Studios
CountryShare
United States64.1%
United Kingdom7.2%
Canada4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bethesda Game Studios audience in United States is strongest.

Fig. 05

Top regions by affinity

Bethesda Game Studios customers by region in United States
#RegionReachAffinity×
01Maryland~30K3.94×
02Washington, District of Columbia~3K2.34×
03Virginia~20K1.59×
04Washington~10K1.21×
05West Virginia~2K1.17×
06Colorado~7K1.13×
07Oregon~5K1.06×
08Arkansas~4K1.05×
09Missouri~7K1.02×
10Idaho~2K1.02×
11South Dakota<1K1.01×
12Vermont<1K1.01×
13Montana~1K1.00×
14Alaska<1K1.00×
15Utah~4K0.99×
16North Dakota<1K0.99×
17New Hampshire~2K0.98×
18Kentucky~5K0.97×
19Oklahoma~4K0.97×
20Maine~1K0.97×
21Delaware~1K0.95×
22Pennsylvania~10K0.94×
23Kansas~3K0.93×
24Indiana~7K0.92×
25Mississippi~3K0.92×
26Rhode Island~1K0.92×
27Michigan~10K0.91×
28Tennessee~7K0.91×
29Wisconsin~6K0.91×
30Iowa~3K0.91×
31New Mexico~2K0.91×
32Ohio~10K0.90×
33Nebraska~2K0.90×
34Hawaii~2K0.89×
35Texas~30K0.88×
36Arizona~7K0.87×
37Alabama~5K0.87×
38South Carolina~5K0.86×
39Louisiana~4K0.86×
40North Carolina~10K0.85×
41Minnesota~5K0.85×
42Nevada~3K0.85×
43Georgia~10K0.83×
44Massachusetts~7K0.82×
45Connecticut~3K0.82×
46California~40K0.79×
47Illinois~10K0.78×
48Florida~20K0.76×
49New York~20K0.73×
50New Jersey~7K0.71×
Fig. 06

Affinity by region

Affinity by region — Bethesda Game Studios, United States
0.71×1.00×3.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bethesda Game Studios audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bethesda Game Studios audience
#·InterestCategoryAffinity×
01Battlefield 4Games117.61×
02HearthstoneGames63.16×
03BlizzConGames46.53×
04DishonoredGames44.73×
05Fry's ElectronicsShopping36.13×
06Electronic ArtsGames35.32×
07Mads MikkelsenMovies & TV31.88×
08George OrwellLiterature30.38×
09Micro CenterShopping28.06×
10SteelSeriesGames26.49×
11Fallout (series)Games25.89×
12GameSpotGames15.47×
13UbisoftGames15.08×
14NeweggShopping13.22×
15SteamGames10.81×
16IGNMovies & TV9.43×
17Assassin's CreedGames9.42×
18Epic GamesGames7.95×
19GameStopGames6.07×
20PokémonGames5.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bethesda Game Studios audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bethesda Game Studios audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.45×
Early Adopter MentalityPOWER2.40×
IndividualismJOY2.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bethesda Game Studios audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.49×
CreativityOPEN0.59×
Design AffinityPREMIUM0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bethesda Game Studios's target market in United States?

Bethesda Game Studios's target market in United States covers an estimated 404,972 people, concentrated in California and Texas.

02

What is the gender split and age of Bethesda Game Studios customers?

21.3% of the Bethesda Game Studios audience are female, 78.7% are male, with an average age of 34.4 years.

03

Which brands do Bethesda Game Studios fans like most?

Bethesda Game Studios fans show strongest brand affinity for Battlefield 4 (117.61×), Micro Center (28.06×), and Mads Mikkelsen (31.88×) over the country average.

04

Where do Bethesda Game Studios fans live in United States?

Bethesda Game Studios fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Maryland (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Bethesda Game Studios fans also like?

Beyond Bethesda Game Studios itself, the audience over-indexes on Micro Center (28.06×), Mads Mikkelsen (31.88×), Fallout (series) (25.89×), and Fry's Electronics (36.13×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bethesda Game Studios. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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