Bethesda Game Studios Audience in United States

Bethesda Game Studios has an estimated audience of 406,226 people in United States. 21.3% are female, 78.7% are male, average age 34.4. Top regions: California, Texas, Maryland. Top brand affinities: Mads Mikkelsen, Micro Center, Battlefield 4, Daisy Ridley, Hearthstone.

The average Bethesda Game Studios fan in United States is 34.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Maryland. Top brand affinities include Mads Mikkelsen, Micro Center, Battlefield 4, with strongest over-indexing on Mads Mikkelsen (98.01× the country average). Demographically, the Bethesda Game Studios audience skews more male with an average age of 34.4, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Brand · Subtype: Video game developer

Demographics of Bethesda Game Studios fans

Demographic split for Bethesda Game Studios audience in United States
MetricValue
Female21.3%
Male78.7%
Average age34.4
Estimated audience size406,226

Audience persona

The typical Bethesda Game Studios fan in United States is more male, around 34.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Mads Mikkelsen.

Top regions in United States

Top regions ranked by reach for Bethesda Game Studios in United States
RegionReachAffinity
California36,9610.83×
Texas31,5220.9×
Maryland25,2643.62×
Florida20,7780.76×
New York17,5840.77×
Virginia16,4901.67×
Pennsylvania12,7730.93×
Ohio11,7440.94×
Washington11,3841.4×
Illinois10,6980.79×
North Carolina10,4810.86×
Georgia10,4410.83×
Michigan9,6750.91×
Colorado8,4761.32×
Arizona7,2940.88×
Tennessee7,2330.89×
Missouri7,1521.09×
Indiana6,7530.91×
Massachusetts6,6190.83×
New Jersey6,3520.61×
Wisconsin5,4800.9×
Oregon5,3161.14×
South Carolina5,1860.85×
Kentucky5,0650.99×
Minnesota4,6570.8×
Oklahoma4,4830.99×
Alabama4,4290.78×
Louisiana4,0780.78×
Utah3,8401.06×
Washington, District of Columbia3,3822.77×
Nevada2,9870.76×
Arkansas2,9430.88×
Kansas2,8660.9×
Connecticut2,8380.7×
Iowa2,7210.81×
West Virginia2,4721.31×
Mississippi2,2300.67×
Idaho1,9910.98×
New Mexico1,6040.79×
Nebraska1,5700.77×
New Hampshire1,4730.92×
Maine1,2960.89×
Montana1,1441.01×
Hawaii1,1130.64×
South Dakota9481.01×
Rhode Island9200.71×
Delaware8240.74×
Alaska7870.91×
North Dakota7470.9×
Wyoming6381.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bethesda Game Studios audience
BrandAffinityCategory
Mads Mikkelsen98.01×Movies & TV
Micro Center32.73×Shopping
Battlefield 4109.52×Games
Daisy Ridley55.15×Movies & TV
Hearthstone81.08×Games
Humble Bundle70.36×Games
Fallout (series)25.73×Games
Mario Kart23.35×Games
Google Maps4.61×Internet & Social Media
Capital One4.7×Business & Career
Electronic Arts25.61×Games
GameSpot18.07×Games
GameStop6.07×Games
Newegg14.74×Shopping
Call of Duty7.95×Games
DeviantArt7.2×Internet & Social Media
Beetlejuice4.9×Movies & TV
Kia Sportage20.7×Cars & Mobility
Action role-playing game8.41×Games
Dishonored40.29×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bethesda Game Studios audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.45
Early Adopter MentalityPOWER2.05
PatriotismCONSERVATISM1.72
Risk AppetiteTHRILL1.54
ExtroversionTHRILL1.31
Social Media UsageJOY1.27

Worldwide distribution

Worldwide audience distribution share by country for Bethesda Game Studios
CountryShare
United States64.2%
United Kingdom7.2%
Canada4.0%

See Bethesda Game Studios audiences in other countries

More Video game developer audiences in United States

Frequently asked questions

How many fans does Bethesda Game Studios have in United States?

Bethesda Game Studios has an estimated audience of 406,226 people in United States, concentrated in California and Texas.

What is the gender split and age of Bethesda Game Studios fans?

21.3% of Bethesda Game Studios fans are female, 78.7% are male, with an average age of 34.4 years.

Which brands do Bethesda Game Studios fans like most?

Bethesda Game Studios fans show strongest brand affinity for Mads Mikkelsen (98.01×), Micro Center (32.73×), and Battlefield 4 (109.52×) over the country average.

Where do Bethesda Game Studios fans live in United States?

Bethesda Game Studios fans in United States are most concentrated in California (reach 36,961), Texas (reach 31,522), and Maryland (reach 25,264). These three regions account for the largest share of the active audience.

What other brands do Bethesda Game Studios fans also like?

Beyond Bethesda Game Studios itself, the audience over-indexes on Micro Center (32.73×), Battlefield 4 (109.52×), Daisy Ridley (55.15×), and Hearthstone (81.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bethesda Game Studios. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.