Rascasse Audience Intelligence

Better Homes and Gardens (magazine) Audience Demographics in United States

Better Homes and Gardens (magazine) has an estimated audience of 1.1M people in United States.

#721among websites & media in United States
#1115in Home & Garden

The average Better Homes and Gardens (magazine) fan in United States is 40.7 years old, more female, and lives primarily in California.

Most fans live in California, Texas, Florida.

Top affinities include Architecture & Interior Design, Landscape design, Ornamental plant, with strongest over-indexing on Architecture & Interior Design (3.07× the country average).

Demographically, the Better Homes and Gardens (magazine) audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

The typical Better Homes and Gardens (magazine) fan in United States is more female, around 40.7 years old, with strong Design Affinity tendencies and a notable affinity for Architecture & Interior Design.

Category: Home & Garden · Type: Website / Newspaper / Magazine

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.1M
in United States
Gender
62.6%♀
37.4% male
Age
40.7
average years
Country rank
#23442
among all objects in United States
Fig. 01

Search interest · 12-month trend

-61%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Better Homes and Gardens (magazine)

62.6% are female, 37.4% are male, average age 40.7.

Fig. 02

Gender split

62.6%
Female
37.4%
Male
Demographic split for Better Homes and Gardens (magazine) audience in United States
MetricValue
Female62.6%
Male37.4%
Average age40.7
Estimated audience size1.1M
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Better Homes and Gardens (magazine) audience in United States
Age bracketShare%
16-2419%
25-3419%
35-4419%
45-5420%
55+23%
Fig. 04

Worldwide distribution

28.5%

of the worldwide Better Homes and Gardens (magazine) audience comes from United States.

Worldwide audience distribution share by country for Better Homes and Gardens (magazine)
CountryShare
United States28.5%
United Kingdom8.4%
Germany6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Better Homes and Gardens (magazine) fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~20K1.21×
02North Dakota~3K1.21×
03Maine~5K1.20×
04Oregon~20K1.18×
05Iowa~10K1.18×
06West Virginia~7K1.16×
07Minnesota~20K1.13×
08Nebraska~7K1.10×
09New Hampshire~5K1.10×
10Vermont~2K1.08×
11Pennsylvania~40K1.07×
12Missouri~20K1.06×
13Connecticut~10K1.05×
14Kansas~10K1.05×
15Idaho~6K1.04×
16Ohio~40K1.03×
17Indiana~20K1.03×
18Arkansas~10K1.02×
19North Carolina~40K1.01×
20South Dakota~3K1.01×
21Michigan~30K1.00×
22Kentucky~10K1.00×
23Mississippi~9K0.99×
24Montana~3K0.99×
25Rhode Island~3K0.99×
26Washington~20K0.98×
27Alaska~2K0.98×
28Tennessee~20K0.97×
29Colorado~20K0.97×
30Alabama~20K0.97×
31New Mexico~7K0.97×
32Delaware~3K0.97×
33Illinois~40K0.96×
34Oklahoma~10K0.96×
35South Carolina~20K0.95×
36Massachusetts~20K0.93×
37Louisiana~10K0.93×
38Utah~10K0.92×
39Hawaii~4K0.92×
40Washington, District of Columbia~2K0.91×
41Georgia~30K0.90×
42Virginia~20K0.90×
43Arizona~20K0.89×
44New Jersey~30K0.86×
45Nevada~9K0.86×
46New York~50K0.84×
47Maryland~20K0.84×
48Florida~50K0.79×
49Texas~60K0.78×
50California~90K0.71×
Fig. 06

Affinity by region

Affinity by region — Better Homes and Gardens (magazine), United States
0.71×1.00×1.21×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Better Homes and Gardens (magazine) audience vs. the country average
#·InterestCategoryAffinity×
01Architecture & Interior DesignHome & Garden3.07×
02Landscape designBusiness & Career1.97×
03Ornamental plantHome & Garden1.91×
04H.O.M.E.Home & Garden1.84×
05Succulent plantHome & Garden1.84×
06BackyardHome & Garden1.81×
07HouseplantHome & Garden1.78×
08Modern architectureArts & Culture1.70×
09LandscapingHome & Garden1.66×
10Architecture & DesignBusiness & Career1.64×
11OutdoorsTravel & Leisure1.63×
12HammerHome & Garden1.58×
13Home DesignHome & Garden1.57×
14WrenchHome & Garden1.57×
15Healthy habitsHealth1.56×
16Flowering plantHome & Garden1.56×
17Dog loversPets & Animals1.55×
18DeerPets & Animals1.54×
19Hardware storeHome & Garden1.51×
20Cars (film)Movies & TV1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Better Homes and Gardens (magazine) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Better Homes and Gardens (magazine) audience vs. the country average · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.45×
Quality AwarenessPREMIUM1.25×
Pet OwnershipJOY1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Better Homes and Gardens (magazine) audience vs. the country average · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.76×
ExtroversionTHRILL0.80×
Need for SecurityCONSERVATISM0.82×
0×1.00× baseline2×
Appendix

Explore more audiences

More Home & Garden audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Better Homes and Gardens (magazine) over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/better-homes-and-gardens-magazine-16045” · Methodology