Rascasse Audience Intelligence

Better Homes and Gardens (magazine) Audience in United States

A data profile of the people who buy, follow and care about Better Homes and Gardens (magazine) in United States — modelled from more than twelve digital signal sources. Better Homes and Gardens (magazine) has an estimated audience of 1,062,387 people in United States.

#704among Website / Newspaper / Magazine in United States#1087in Home & Garden

The average Better Homes and Gardens (magazine) fan in United States is 40.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Landscape design, Landscaping, H.O.M.E., with strongest over-indexing on Landscape design (1.97× the country average).

Demographically, the Better Homes and Gardens (magazine) audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Better Homes and Gardens (magazine) fan in United States is more female, around 40.0 years old, with strong Design Affinity tendencies and a notable affinity for Landscape design.

Category: Home & Garden · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Better Homes and Gardens (magazine) profile in United States.

Audience size
1.1M
in United States
Gender
62.6%♀
37.4% male
Age
40.0
average years
Country rank
#22756
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Better Homes and Gardens (magazine)

62.6% are female, 37.4% are male, average age 40.0.

Fig. 02

Gender split

62.6%
Female
37.4%
Male
Demographic split for Better Homes and Gardens (magazine) audience in United States
MetricValue
Female62.6%
Male37.4%
Average age40.0
Estimated audience size1,062,387
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Better Homes and Gardens (magazine) audience in United States
Age bracketShare%
16-1919%
20-2919%
30-3919%
40-4920%
50+23%
Fig. 04

Worldwide distribution

28.2%

of the worldwide Better Homes and Gardens (magazine) audience comes from United States.

Worldwide audience distribution share by country for Better Homes and Gardens (magazine)
CountryShare
United States28.2%
United Kingdom8.3%
Germany5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Better Homes and Gardens (magazine) audience in United States is strongest.

Fig. 05

Top regions by affinity

Better Homes and Gardens (magazine) fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~20K1.21×
02North Dakota~3K1.21×
03Maine~5K1.20×
04Oregon~10K1.18×
05Iowa~10K1.18×
06West Virginia~6K1.16×
07Minnesota~20K1.13×
08Nebraska~6K1.10×
09New Hampshire~5K1.10×
10Vermont~2K1.08×
11Pennsylvania~40K1.07×
12Missouri~20K1.06×
13Connecticut~10K1.05×
14Kansas~9K1.05×
15Idaho~6K1.04×
16Ohio~30K1.03×
17Indiana~20K1.03×
18Arkansas~9K1.02×
19North Carolina~30K1.01×
20South Dakota~2K1.01×
21Michigan~30K1.00×
22Kentucky~10K1.00×
23Mississippi~9K0.99×
24Rhode Island~3K0.99×
25Montana~3K0.99×
26Washington~20K0.98×
27Alaska~2K0.98×
28Tennessee~20K0.97×
29Colorado~20K0.97×
30Alabama~10K0.97×
31New Mexico~5K0.97×
32Delaware~3K0.97×
33Illinois~30K0.96×
34Oklahoma~10K0.96×
35South Carolina~20K0.95×
36Massachusetts~20K0.93×
37Louisiana~10K0.93×
38Utah~9K0.92×
39Hawaii~4K0.92×
40Washington, District of Columbia~3K0.91×
41Georgia~30K0.90×
42Virginia~20K0.90×
43Arizona~20K0.89×
44New Jersey~20K0.86×
45Nevada~9K0.86×
46New York~50K0.84×
47Maryland~20K0.84×
48Florida~60K0.79×
49Texas~70K0.78×
50California~80K0.71×
Fig. 06

Affinity by region

Affinity by region — Better Homes and Gardens (magazine), United States
0.71×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Better Homes and Gardens (magazine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Better Homes and Gardens (magazine) audience
#·InterestCategoryAffinity×
01Architecture & Interior DesignHome & Garden3.07×
02Landscape designBusiness & Career1.97×
03Ornamental plantHome & Garden1.91×
04H.O.M.E.Home & Garden1.84×
05Succulent plantHome & Garden1.84×
06BackyardHome & Garden1.81×
07HouseplantHome & Garden1.78×
08Modern architectureArts & Culture1.70×
09LandscapingHome & Garden1.66×
10Architecture & DesignBusiness & Career1.64×
11OutdoorsTravel & Leisure1.63×
12HammerHome & Garden1.58×
13Home DesignHome & Garden1.57×
14WrenchHome & Garden1.57×
15Healthy habitsHealth1.56×
16Flowering plantHome & Garden1.56×
17Dog loversPets & Animals1.55×
18DeerPets & Animals1.54×
19Hardware storeHome & Garden1.51×
20Cars (film)Movies & TV1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Better Homes and Gardens (magazine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Better Homes and Gardens (magazine) audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.45×
Quality AwarenessPREMIUM1.25×
Pet OwnershipJOY1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Better Homes and Gardens (magazine) audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.76×
ExtroversionTHRILL0.80×
Need for SecurityCONSERVATISM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Better Homes and Gardens (magazine) have in United States?

Better Homes and Gardens (magazine) has an estimated audience of 1,062,387 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Better Homes and Gardens (magazine) fans?

62.6% of Better Homes and Gardens (magazine) fans are female, 37.4% are male, with an average age of 40.0 years.

03

Which brands do Better Homes and Gardens (magazine) fans like most?

Better Homes and Gardens (magazine) fans show strongest brand affinity for Landscape design (1.97×), Landscaping (1.66×), and H.O.M.E. (1.84×) over the country average.

04

Where do Better Homes and Gardens (magazine) fans live in United States?

Better Homes and Gardens (magazine) fans in United States are most concentrated in California (reach ~80K), Texas (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Better Homes and Gardens (magazine) fans also like?

Beyond Better Homes and Gardens (magazine) itself, the audience over-indexes on Landscaping (1.66×), H.O.M.E. (1.84×), Healthy habits (1.56×), and Ornamental plant (1.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Better Homes and Gardens (magazine) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Better Homes and Gardens (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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