A data profile of the people who buy, follow and care about Bill Duke in United States — modelled from more than twelve digital signal sources. Bill Duke has an estimated audience of 580,385 people in United States.
The average Bill Duke fan in United States is 43.9 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include New York Knicks, Moto Guzzi, Piaggio, with strongest over-indexing on New York Knicks (1.5× the country average).
Demographically, the Bill Duke audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Indulgence, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 4 brand affinities and 50 regions tracked by Rascasse.
The typical Bill Duke fan in United States is more male, around 43.9 years old, with strong Indulgence tendencies and a notable affinity for New York Knicks.
The key figures that characterise the Bill Duke profile in United States.
40.1% are female, 59.9% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 40.1% |
| Male | 59.9% |
| Average age | 43.9 |
| Estimated audience size | 580,385 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 0% | |
| 20-29 | 25% | |
| 30-39 | 23% | |
| 40-49 | 30% | |
| 50+ | 22% |
Where the Bill Duke audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Georgia | ~40K | 1.92× | |
| 02 | Mississippi | ~9K | 1.81× | |
| 03 | Louisiana | ~10K | 1.67× | |
| 04 | South Carolina | ~10K | 1.49× | |
| 05 | Maryland | ~20K | 1.48× | |
| 06 | Alabama | ~10K | 1.47× | |
| 07 | North Carolina | ~20K | 1.36× | |
| 08 | Delaware | ~2K | 1.26× | |
| 09 | Tennessee | ~10K | 1.20× | |
| 10 | Arkansas | ~6K | 1.18× | |
| 11 | Virginia | ~20K | 1.15× | |
| 12 | Ohio | ~20K | 1.14× | |
| 13 | Michigan | ~20K | 1.14× | |
| 14 | Missouri | ~10K | 1.11× | |
| 15 | Washington, District of Columbia | ~2K | 1.11× | |
| 16 | Pennsylvania | ~20K | 1.08× | |
| 17 | Illinois | ~20K | 1.08× | |
| 18 | Nevada | ~6K | 1.07× | |
| 19 | New York | ~40K | 1.06× | |
| 20 | Texas | ~50K | 1.04× | |
| 21 | Oklahoma | ~7K | 1.04× | |
| 22 | New Jersey | ~20K | 1.03× | |
| 23 | Indiana | ~10K | 1.03× | |
| 24 | Kentucky | ~8K | 1.03× | |
| 25 | Connecticut | ~6K | 1.01× | |
| 26 | Florida | ~40K | 1.00× | |
| 27 | California | ~60K | 0.95× | |
| 28 | West Virginia | ~3K | 0.93× | |
| 29 | New Mexico | ~3K | 0.92× | |
| 30 | Arizona | ~10K | 0.89× | |
| 31 | Kansas | ~4K | 0.88× | |
| 32 | Rhode Island | ~2K | 0.88× | |
| 33 | Alaska | ~1K | 0.86× | |
| 34 | Wisconsin | ~8K | 0.84× | |
| 35 | Nebraska | ~3K | 0.83× | |
| 36 | North Dakota | ~1K | 0.82× | |
| 37 | Iowa | ~4K | 0.81× | |
| 38 | Hawaii | ~2K | 0.81× | |
| 39 | New Hampshire | ~2K | 0.78× | |
| 40 | Montana | ~1K | 0.78× | |
| 41 | South Dakota | ~1K | 0.78× | |
| 42 | Massachusetts | ~9K | 0.77× | |
| 43 | Vermont | <1K | 0.77× | |
| 44 | Washington | ~9K | 0.76× | |
| 45 | Oregon | ~5K | 0.76× | |
| 46 | Idaho | ~2K | 0.76× | |
| 47 | Maine | ~2K | 0.76× | |
| 48 | Minnesota | ~6K | 0.73× | |
| 49 | Colorado | ~7K | 0.72× | |
| 50 | Utah | ~3K | 0.60× |
The strongest cross-interests of the Bill Duke audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Piaggio | Cars & Mobility | 3.24× | ||
| 02 | Moto Guzzi | Cars & Mobility | 2.65× | ||
| 03 | Wizz Air | Travel & Leisure | 2.46× | ||
| 04 | New York Knicks | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.16× | |
| Patriotism | CONSERVATISM | 1.15× | |
| Risk Appetite | THRILL | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.89× | |
| Family Orientation | CONSERVATISM | 0.93× | |
| Social Media Usage | JOY | 0.95× |
Bill Duke has an estimated audience of 580,385 people in United States, concentrated in California and Texas.
40.1% of Bill Duke fans are female, 59.9% are male, with an average age of 43.9 years.
Bill Duke fans show strongest brand affinity for New York Knicks (1.5×), Moto Guzzi (2.65×), and Piaggio (3.24×) over the country average.
Bill Duke fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Bill Duke. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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