Bitly Audience in United States
Bitly has an estimated audience of 4,123,390 people in United States. 61.5% are female, 38.5% are male, average age 35.3. Top regions: California, Texas, New York. Top brand affinities: Lebanese cuisine, Barclays Center, Cachaça, Jbc, Jebel Ali Free Zone.
The average Bitly fan in United States is 35.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Lebanese cuisine, Barclays Center, Cachaça, with strongest over-indexing on Lebanese cuisine (1.54× the country average). Demographically, the Bitly audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 10 brand affinities and 50 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of Bitly fans
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 35.3 |
| Estimated audience size | 4,123,390 |
Audience persona
The typical Bitly fan in United States is more female, around 35.3 years old, with strong Family Orientation tendencies and a notable affinity for Lebanese cuisine.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 649,912 | 1.43× |
| Texas | 365,204 | 1.03× |
| New York | 306,024 | 1.33× |
| Florida | 284,420 | 1.02× |
| Illinois | 152,480 | 1.11× |
| North Carolina | 150,879 | 1.22× |
| Georgia | 139,712 | 1.1× |
| Pennsylvania | 132,710 | 0.96× |
| Virginia | 119,243 | 1.19× |
| Washington | 109,239 | 1.32× |
| Massachusetts | 109,064 | 1.34× |
| Ohio | 106,585 | 0.84× |
| Michigan | 106,104 | 0.98× |
| New Jersey | 105,030 | 1× |
| Colorado | 87,658 | 1.35× |
| Maryland | 87,171 | 1.23× |
| Arizona | 81,405 | 0.97× |
| Tennessee | 76,067 | 0.92× |
| Missouri | 62,650 | 0.94× |
| Indiana | 61,725 | 0.82× |
| Wisconsin | 59,319 | 0.96× |
| Minnesota | 58,520 | 0.99× |
| Oregon | 56,453 | 1.19× |
| South Carolina | 49,795 | 0.8× |
| Connecticut | 43,715 | 1.06× |
| Utah | 39,166 | 1.06× |
| Alabama | 38,782 | 0.67× |
| Nevada | 37,811 | 0.95× |
| Kentucky | 37,347 | 0.72× |
| Louisiana | 36,196 | 0.68× |
| Oklahoma | 34,141 | 0.75× |
| Washington, District of Columbia | 32,569 | 2.63× |
| Kansas | 29,641 | 0.91× |
| Iowa | 28,140 | 0.83× |
| Arkansas | 26,905 | 0.79× |
| Hawaii | 19,276 | 1.09× |
| Nebraska | 18,854 | 0.91× |
| Idaho | 18,239 | 0.88× |
| Mississippi | 17,881 | 0.53× |
| New Hampshire | 17,428 | 1.07× |
| Maine | 15,705 | 1.06× |
| New Mexico | 14,775 | 0.71× |
| Rhode Island | 12,047 | 0.92× |
| West Virginia | 10,386 | 0.54× |
| Montana | 9,644 | 0.84× |
| Delaware | 8,876 | 0.78× |
| South Dakota | 8,868 | 0.93× |
| Vermont | 8,538 | 1.18× |
| North Dakota | 7,512 | 0.89× |
| Alaska | 7,337 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lebanese cuisine | 1.54× | Food & Beverages |
| Barclays Center | 1.93× | Sports |
| Cachaça | 1.7× | Food & Beverages |
| Jbc | 1.57× | Kids & Family |
| Jebel Ali Free Zone | 1.54× | Business & Career |
| Caccamo | 1.68× | Travel & Leisure |
| Bukit Kayu Hitam | 1.52× | Travel & Leisure |
| BraaiBoy | 1.62× | Food & Beverages |
| Bukit Panjang Government High School | 1.57× | Business & Career |
| FC Dinamo II București | 1.62× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.18 |
| Price Sensitivity | PREMIUM | 1.11 |
| Indulgence | JOY | 1.08 |
| Need for Security | CONSERVATISM | 1.08 |
| Pet Ownership | JOY | 1.06 |
| Creativity | OPEN | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.6% |
| Indonesia | 9.0% |
| Taiwan | 5.4% |
See Bitly audiences in other countries
More Internet & Social Media audiences in United States
Frequently asked questions
How many fans does Bitly have in United States?
Bitly has an estimated audience of 4,123,390 people in United States, concentrated in California and Texas.
What is the gender split and age of Bitly fans?
61.5% of Bitly fans are female, 38.5% are male, with an average age of 35.3 years.
Which brands do Bitly fans like most?
Bitly fans show strongest brand affinity for Lebanese cuisine (1.54×), Barclays Center (1.93×), and Cachaça (1.7×) over the country average.
Where do Bitly fans live in United States?
Bitly fans in United States are most concentrated in California (reach 649,912), Texas (reach 365,204), and New York (reach 306,024). These three regions account for the largest share of the active audience.
What other brands do Bitly fans also like?
Beyond Bitly itself, the audience over-indexes on Barclays Center (1.93×), Cachaça (1.7×), Jbc (1.57×), and Jebel Ali Free Zone (1.54×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Bitly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.