Rascasse Audience Intelligence

Blackboard Inc. Target Market in United States

A data profile of the people who buy, follow and care about Blackboard Inc. in United States — modelled from more than twelve digital signal sources. Blackboard Inc. has an estimated audience of 6,280,766 people in United States.

#9among Education in United States#575among Brand in United States#513in Business & Career

The average Blackboard Inc. fan in United States is 31.2 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, Texas, Ohio.

Category: Business & Career · Type: Brand · Subtype: Education

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Blackboard Inc. profile in United States.

Audience size
6.3M
in United States
Gender
49.7%♀
50.3% male
Age
31.2
average years
Country rank
#5520
Brand in United States
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Blackboard Inc.

49.7% are female, 50.3% are male, average age 31.2.

Fig. 02

Gender split

49.7%
Female
50.3%
Male
Demographic split for Blackboard Inc. audience in United States
MetricValue
Female49.7%
Male50.3%
Average age31.2
Estimated audience size6,280,766
Fig. 03

Age distribution

Ø 31.2
average years
Age distribution of the Blackboard Inc. audience in United States
Age bracketShare%
16-1934%
20-2932%
30-3918%
40-499%
50+6%
Fig. 04

Worldwide distribution

19.9%

of the worldwide Blackboard Inc. audience comes from United States.

Worldwide audience distribution share by country for Blackboard Inc.
CountryShare
United States19.9%
Mexico11.1%
Peru8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Blackboard Inc. audience in United States is strongest.

Fig. 05

Top regions by affinity

Blackboard Inc. customers by region in United States
#RegionReachAffinity×
01Arkansas~300K5.59×
02North Dakota~60K5.06×
03New York~1.5M4.25×
04Alaska~50K3.78×
05Kentucky~200K2.89×
06South Carolina~200K2.71×
07Connecticut~100K2.35×
08Mississippi~90K1.86×
09Massachusetts~200K1.68×
10Ohio~300K1.58×
11Texas~800K1.48×
12Illinois~300K1.43×
13North Carolina~200K1.34×
14Rhode Island~30K1.32×
15Washington, District of Columbia~20K1.23×
16Maryland~100K1.19×
17Alabama~100K1.13×
18Kansas~50K1.01×
19West Virginia~20K0.86×
20Virginia~100K0.75×
21New Jersey~100K0.69×
22Oklahoma~50K0.68×
23Wisconsin~60K0.65×
24Georgia~100K0.61×
25Michigan~100K0.61×
26Iowa~30K0.59×
27Florida~200K0.58×
28Delaware~9K0.54×
29Missouri~40K0.44×
30Pennsylvania~80K0.42×
31New Hampshire~7K0.28×
32Minnesota~20K0.26×
33Hawaii~7K0.26×
34Vermont~3K0.26×
35Oregon~20K0.25×
36Indiana~30K0.24×
37New Mexico~7K0.24×
38South Dakota~3K0.24×
39Idaho~7K0.23×
40Montana~4K0.23×
41Arizona~30K0.22×
42Colorado~20K0.21×
43Tennessee~20K0.20×
44Nebraska~6K0.20×
45Maine~4K0.19×
46California~100K0.17×
47Louisiana~10K0.15×
48Washington~20K0.14×
49Nevada~8K0.14×
50Utah~7K0.12×
Fig. 06

Affinity by region

Affinity by region — Blackboard Inc., United States
0.12×1.00×5.59×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Blackboard Inc.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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