Rascasse Audience Intelligence

Brains Brewery Target Market in United States

A data profile of the people who buy, follow and care about Brains Brewery in United States — modelled from more than twelve digital signal sources. Brains Brewery has an estimated audience of 3,651,146 people in United States.

#905among Brand in United States#559in Food & Beverages

The average Brains Brewery fan in United States is 40.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brains Brewery profile in United States.

Audience size
3.7M
in United States
Gender
52.9%♀
47.1% male
Age
40.6
average years
Country rank
#8700
Brand in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Brains Brewery

52.9% are female, 47.1% are male, average age 40.6.

Fig. 02

Gender split

52.9%
Female
47.1%
Male
Demographic split for Brains Brewery audience in United States
MetricValue
Female52.9%
Male47.1%
Average age40.6
Estimated audience size3,651,146
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Brains Brewery audience in United States
Age bracketShare%
16-1915%
20-2916%
30-3922%
40-4931%
50+16%
Fig. 04

Worldwide distribution

32.1%

of the worldwide Brains Brewery audience comes from United States.

Worldwide audience distribution share by country for Brains Brewery
CountryShare
United States32.1%
India9.6%
Ukraine7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brains Brewery audience in United States is strongest.

Fig. 05

Top regions by affinity

Brains Brewery customers by region in United States
#RegionReachAffinity×
01Utah~30K1.25×
02North Dakota~6K1.19×
03Texas~300K1.17×
04Michigan~80K1.16×
05Idaho~10K1.12×
06California~300K1.11×
07North Carolina~90K1.10×
08Washington~60K1.09×
09Missouri~50K1.09×
10Kentucky~40K1.09×
11Oregon~30K1.09×
12Georgia~90K1.08×
13Indiana~50K1.08×
14Nebraska~10K1.07×
15Pennsylvania~100K1.06×
16Kansas~20K1.05×
17Hawaii~10K1.04×
18Illinois~90K1.03×
19Virginia~70K1.03×
20Arizona~60K1.03×
21Maryland~50K1.03×
22South Dakota~6K1.03×
23Massachusetts~50K1.02×
24Wisconsin~40K1.02×
25Oklahoma~30K1.01×
26New Mexico~10K1.01×
27New Jersey~70K0.99×
28Iowa~20K0.99×
29West Virginia~10K0.99×
30Florida~200K0.97×
31Alaska~6K0.97×
32Ohio~80K0.96×
33South Carolina~40K0.96×
34Minnesota~40K0.96×
35Connecticut~30K0.96×
36New Hampshire~10K0.96×
37Colorado~40K0.95×
38Arkansas~20K0.95×
39Montana~7K0.95×
40Tennessee~50K0.94×
41Louisiana~30K0.93×
42Vermont~4K0.93×
43Alabama~30K0.92×
44Nevada~20K0.91×
45Delaware~7K0.90×
46Maine~8K0.89×
47Mississippi~20K0.88×
48New York~100K0.87×
49Rhode Island~7K0.85×
50Washington, District of Columbia~6K0.77×
Fig. 06

Affinity by region

Affinity by region — Brains Brewery, United States
0.77×1.00×1.25×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Brains Brewery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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