Burrito Audience in United States
Burrito has an estimated audience of 5,965,863 people in United States. 58.1% are female, 41.9% are male, average age 36.4. Top regions: California, Texas, New York.
The average Burrito fan in United States is 36.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Demographically, the Burrito audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Individualism, Patriotism.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Burrito fans
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 36.4 |
| Estimated audience size | 5,965,863 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,386,880 | 2.11× |
| Texas | 674,771 | 1.32× |
| New York | 497,614 | 1.49× |
| Florida | 360,501 | 0.89× |
| Illinois | 269,160 | 1.35× |
| Arizona | 185,476 | 1.52× |
| Washington | 174,354 | 1.46× |
| Colorado | 167,545 | 1.78× |
| Georgia | 161,291 | 0.88× |
| North Carolina | 149,576 | 0.83× |
| Oregon | 148,735 | 2.17× |
| Pennsylvania | 146,125 | 0.73× |
| Massachusetts | 142,347 | 1.21× |
| New Jersey | 129,766 | 0.86× |
| Ohio | 123,213 | 0.67× |
| Virginia | 114,583 | 0.79× |
| Michigan | 112,402 | 0.72× |
| Tennessee | 101,659 | 0.85× |
| New Mexico | 86,397 | 2.89× |
| Minnesota | 78,564 | 0.92× |
| Indiana | 78,316 | 0.72× |
| Maryland | 77,188 | 0.75× |
| Nevada | 76,100 | 1.32× |
| Missouri | 71,106 | 0.74× |
| South Carolina | 64,623 | 0.72× |
| Utah | 59,365 | 1.11× |
| Wisconsin | 58,758 | 0.65× |
| Alabama | 58,424 | 0.7× |
| Louisiana | 56,540 | 0.73× |
| Oklahoma | 55,248 | 0.83× |
| Kentucky | 49,384 | 0.66× |
| Connecticut | 49,082 | 0.82× |
| Kansas | 44,708 | 0.95× |
| Arkansas | 38,094 | 0.78× |
| Iowa | 37,376 | 0.76× |
| Hawaii | 31,610 | 1.23× |
| Idaho | 30,421 | 1.02× |
| Mississippi | 28,936 | 0.59× |
| Nebraska | 22,383 | 0.75× |
| New Hampshire | 21,747 | 0.93× |
| Maine | 18,593 | 0.87× |
| Washington, District of Columbia | 17,319 | 0.97× |
| Montana | 15,502 | 0.94× |
| Rhode Island | 14,944 | 0.79× |
| West Virginia | 14,713 | 0.53× |
| Delaware | 13,349 | 0.81× |
| Alaska | 11,222 | 0.88× |
| Vermont | 9,252 | 0.88× |
| North Dakota | 9,039 | 0.74× |
| South Dakota | 8,808 | 0.64× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 0.58 |
| Patriotism | CONSERVATISM | 0.58 |
| LGBTQ+ Identity | OPEN | 0.53 |
| Sustainability | BALANCE | 0.45 |
| Social Media Usage | JOY | 0.42 |
| Early Adopter Mentality | POWER | 0.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 49.3% |
| Mexico | 6.5% |
| Canada | 3.7% |
See Burrito audiences in other countries
More Dish audiences in United States
How to read this data
Audience size is the estimated number of people in United States who actively search for Burrito. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.