Rascasse Audience Intelligence

Burrito Audience in United States

A data profile of the people who buy, follow and care about Burrito in United States — modelled from more than twelve digital signal sources. Burrito has an estimated audience of 5,965,863 people in United States.

#35among Dish in United States#3365among Topic in United States#406in Food & Beverages

The average Burrito fan in United States is 36.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Demographically, the Burrito audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Pet Ownership, Sustainability.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Burrito profile in United States.

Audience size
6M
in United States
Gender
58.1%♀
41.9% male
Age
36.4
average years
Country rank
#5733
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Burrito fans

58.1% are female, 41.9% are male, average age 36.4.

Fig. 02

Gender split

58.1%
Female
41.9%
Male
Demographic split for Burrito audience in United States
MetricValue
Female58.1%
Male41.9%
Average age36.4
Estimated audience size5,965,863
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Burrito audience in United States
Age bracketShare%
16-1926%
20-2921%
30-3921%
40-4919%
50+14%
Fig. 04

Worldwide distribution

49.3%

of the worldwide Burrito audience comes from United States.

Worldwide audience distribution share by country for Burrito
CountryShare
United States49.3%
Mexico6.5%
Canada3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Burrito audience in United States is strongest.

Fig. 05

Top regions by affinity

Burrito fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~90K2.95×
02Oregon~100K2.13×
03California~1.5M1.99×
04Colorado~200K1.68×
05Arizona~200K1.58×
06Washington~200K1.41×
07Hawaii~30K1.33×
08New York~400K1.29×
09Nevada~70K1.28×
10Texas~600K1.26×
11Illinois~200K1.20×
12Massachusetts~100K1.15×
13Utah~60K1.13×
14Idaho~30K1.11×
15Alaska~10K1.05×
16Vermont~10K1.01×
17Montana~20K1.00×
18Kansas~40K0.95×
19Washington, District of Columbia~20K0.94×
20New Hampshire~20K0.93×
21Maine~20K0.93×
22Minnesota~80K0.90×
23Georgia~200K0.85×
24North Carolina~200K0.84×
25Oklahoma~60K0.84×
26Florida~300K0.83×
27New Jersey~100K0.82×
28Connecticut~50K0.82×
29Nebraska~20K0.82×
30Delaware~10K0.82×
31Arkansas~40K0.81×
32Rhode Island~20K0.81×
33North Dakota~10K0.81×
34Tennessee~100K0.80×
35Virginia~100K0.78×
36Iowa~40K0.78×
37Maryland~80K0.76×
38South Dakota~10K0.75×
39Missouri~70K0.74×
40South Carolina~70K0.74×
41Pennsylvania~100K0.73×
42Louisiana~50K0.71×
43Indiana~80K0.70×
44Michigan~100K0.69×
45Alabama~60K0.68×
46Wisconsin~60K0.66×
47Ohio~100K0.65×
48Kentucky~50K0.65×
49Mississippi~30K0.62×
50West Virginia~20K0.59×
Fig. 06

Affinity by region

Affinity by region — Burrito, United States
0.59×1.00×2.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Burrito audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Burrito audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY0.73×
SustainabilityBALANCE0.53×
ExtroversionTHRILL0.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Burrito audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.20×
Risk AppetiteTHRILL0.22×
Need for SecurityCONSERVATISM0.22×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Burrito. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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