Burrito Audience in Germany
Burrito has an estimated audience of 275,542 people in Germany. 66.3% are female, 33.7% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg.
The average Burrito fan in Germany is 40.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Demographically, the Burrito audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Burrito fans
| Metric | Value |
|---|---|
| Female | 66.3% |
| Male | 33.7% |
| Average age | 40.7 |
| Estimated audience size | 275,542 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 70,957 | 1.18× |
| Bayern | 58,871 | 1.33× |
| Baden-Württemberg | 42,301 | 1.13× |
| Niedersachsen | 28,389 | 1.06× |
| Hessen | 24,825 | 1.18× |
| Berlin | 18,521 | 1.5× |
| Rheinland-Pfalz | 14,443 | 1.05× |
| Sachsen | 10,330 | 0.76× |
| Hamburg | 8,608 | 1.38× |
| Schleswig-Holstein | 8,371 | 0.85× |
| Brandenburg | 6,958 | 0.81× |
| Thüringen | 4,638 | 0.66× |
| Sachsen-Anhalt | 4,020 | 0.56× |
| Mecklenburg-Vorpommern | 3,470 | 0.66× |
| Saarland | 3,349 | 0.99× |
| Bremen | 2,112 | 0.9× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.78 |
| Early Adopter Mentality | POWER | 1.62 |
| Healthy Lifestyle | BALANCE | 1.6 |
| Sustainability | BALANCE | 1.52 |
| Design Affinity | PREMIUM | 1.43 |
| Sports Activity | POWER | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 49.6% |
| Mexico | 6.5% |
| Canada | 3.7% |
See Burrito audiences in other countries
More Dish audiences in Germany
How to read this data
Audience size is the estimated number of people in Germany who actively search for Burrito. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.