CBS 12 News Audience in United States
CBS 12 News has an estimated audience of 1,424,631 people in United States. 59.9% are female, 40.1% are male, average age 43.9. Top regions: Florida, Georgia, North Carolina. Top brand affinities: WGN-TV, Jbc, cake decorating shop, Wael Jassar, don Miguel Ruiz Jr.
The average CBS 12 News fan in United States is 43.9 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Georgia, North Carolina. Top brand affinities include WGN-TV, Jbc, cake decorating shop, with strongest over-indexing on WGN-TV (1.73× the country average). Demographically, the CBS 12 News audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Need for Security, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 8 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of CBS 12 News fans
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 43.9 |
| Estimated audience size | 1,424,631 |
Audience persona
The typical CBS 12 News fan in United States is more female, around 43.9 years old, with strong Need for Security tendencies and a notable affinity for WGN-TV.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 1,068,474 | 30.5× |
| Georgia | 35,320 | 0.8× |
| North Carolina | 32,988 | 0.77× |
| New York | 32,101 | 0.4× |
| Tennessee | 22,344 | 0.78× |
| Texas | 21,776 | 0.18× |
| Virginia | 18,447 | 0.53× |
| California | 17,022 | 0.11× |
| Pennsylvania | 12,187 | 0.25× |
| Ohio | 11,531 | 0.26× |
| New Jersey | 7,481 | 0.21× |
| Alabama | 7,138 | 0.36× |
| South Carolina | 6,993 | 0.33× |
| Illinois | 6,587 | 0.14× |
| Kansas | 6,577 | 0.59× |
| Mississippi | 5,853 | 0.5× |
| Michigan | 5,631 | 0.15× |
| Indiana | 5,404 | 0.21× |
| Colorado | 5,378 | 0.24× |
| Massachusetts | 5,334 | 0.19× |
| Rhode Island | 4,856 | 1.07× |
| Maryland | 4,539 | 0.19× |
| Kentucky | 4,214 | 0.24× |
| Arizona | 4,150 | 0.14× |
| Oklahoma | 3,747 | 0.24× |
| Wisconsin | 3,662 | 0.17× |
| Washington | 3,533 | 0.12× |
| Maine | 3,437 | 0.67× |
| Missouri | 3,413 | 0.15× |
| West Virginia | 3,306 | 0.5× |
| Louisiana | 3,287 | 0.18× |
| Arkansas | 3,284 | 0.28× |
| Alaska | 3,045 | 1× |
| Washington, District of Columbia | 2,878 | 0.67× |
| Connecticut | 2,868 | 0.2× |
| Idaho | 2,818 | 0.39× |
| Hawaii | 2,692 | 0.44× |
| Iowa | 2,676 | 0.23× |
| Montana | 2,655 | 0.67× |
| South Dakota | 2,620 | 0.8× |
| Oregon | 2,611 | 0.16× |
| North Dakota | 2,551 | 0.87× |
| New Hampshire | 2,514 | 0.45× |
| Nebraska | 2,462 | 0.34× |
| New Mexico | 2,449 | 0.34× |
| Nevada | 2,441 | 0.18× |
| Utah | 2,396 | 0.19× |
| Vermont | 2,388 | 0.95× |
| Minnesota | 2,310 | 0.11× |
| Delaware | 2,174 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| WGN-TV | 1.73× | Movies & TV |
| Jbc | 1.62× | Kids & Family |
| cake decorating shop | 1.74× | Food & Beverages |
| Wael Jassar | 2.05× | Music & Radio |
| don Miguel Ruiz Jr | 1.74× | Literature |
| Menina Cachos | 1.62× | |
| JCLU Forever | 1.84× | Fashion & Accessoires |
| Sunway College Johor Bahru | 1.73× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.09 |
| Tradition | CONSERVATISM | 1.07 |
| Community Orientation | OPEN | 1.05 |
| Quality Awareness | PREMIUM | 1.04 |
| Price Sensitivity | PREMIUM | 1.02 |
| Social Media Usage | JOY | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 98.5% |
| Brazil | 0.4% |
| United Kingdom | 0.2% |
See CBS 12 News audiences in other countries
More Movies & TV audiences in United States
- Fox News Channel (112,808,022)
- NBC (88,487,061)
- CNN (83,890,105)
- CBS (64,911,558)
- Peacock (52,578,556)
Frequently asked questions
How many fans does CBS 12 News have in United States?
CBS 12 News has an estimated audience of 1,424,631 people in United States, concentrated in Florida and Georgia.
What is the gender split and age of CBS 12 News fans?
59.9% of CBS 12 News fans are female, 40.1% are male, with an average age of 43.9 years.
Which brands do CBS 12 News fans like most?
CBS 12 News fans show strongest brand affinity for WGN-TV (1.73×), Jbc (1.62×), and cake decorating shop (1.74×) over the country average.
Where do CBS 12 News fans live in United States?
CBS 12 News fans in United States are most concentrated in Florida (reach 1,068,474), Georgia (reach 35,320), and North Carolina (reach 32,988). These three regions account for the largest share of the active audience.
What other brands do CBS 12 News fans also like?
Beyond CBS 12 News itself, the audience over-indexes on Jbc (1.62×), cake decorating shop (1.74×), Wael Jassar (2.05×), and don Miguel Ruiz Jr (1.74×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for CBS 12 News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.