Chico, California Audience in United States
Chico, California has an estimated audience of 1,320,623 people in United States. 58.0% are female, 42.0% are male, average age 35.1. Top brand affinities: The Boomtown Rats, Ivy Levan, Bülent Korkmaz, Toros de Tijuana, bumGenius.
Top brand affinities include The Boomtown Rats, Ivy Levan, Bülent Korkmaz, with strongest over-indexing on The Boomtown Rats (8.7× the country average). Demographically, the Chico, California audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Extroversion, Risk Appetite.
Category: Travel & Leisure · Type: POI
Demographics of Chico, California fans
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 35.1 |
| Estimated audience size | 1,320,623 |
Audience persona
The typical Chico, California fan in United States is more female, around 35.1 years old, with strong Extroversion tendencies and a notable affinity for The Boomtown Rats.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Boomtown Rats | 8.7× | Music & Radio |
| Ivy Levan | 7.27× | Music & Radio |
| Bülent Korkmaz | 6.35× | Sports |
| Toros de Tijuana | 6.11× | Sports |
| bumGenius | 6.06× | Kids & Family |
| My Name Is Khan | 4.84× | Movies & TV |
| Ext JS | 4.77× | Technology & Electronics |
| Olabisi Onabanjo University | 4.12× | Business & Career |
| Jura Mountains | 3.85× | Travel & Leisure |
| Budovideos.com | 3.8× | |
| Dzień Dobry TVN | 3.73× | Movies & TV |
| Cadillac Cimarron | 3.3× | Cars & Mobility |
| St Matthew Passion | 3.26× | |
| ESC Rennes School of Business | 3.22× | Business & Career |
| Bus Driver (video game) | 3.21× | Games |
| Butik Hamil | 3.15× | Fashion & Accessoires |
| Warminster Township, Bucks County, Pennsylvania | 3.1× | Travel & Leisure |
| Jean-Marc Vallée | 3.06× | Movies & TV |
| Stop Bullying | 3.06× | Politics & Society |
| El Palomar, Buenos Aires | 3.02× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.28 |
| Risk Appetite | THRILL | 1.14 |
| Urban Lifestyle | OPEN | 1.13 |
| Need for Security | CONSERVATISM | 1.03 |
| Social Media Usage | JOY | 0.99 |
| Travelling | THRILL | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 27.4% |
| United States | 18.0% |
| Mexico | 16.5% |
See Chico, California audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for Chico, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.