Columbia Missourian Audience in United States

Columbia Missourian logo

Columbia Missourian has an estimated audience of 401,723 people in United States. 64.1% are female, 35.9% are male, average age 44.3. Top regions: Missouri, Illinois, Texas. Top brand affinities: John Stuart Mill, Ulysses S. Grant, Necktie, JTV (Indonesia), JR Aquino.

The average Columbia Missourian fan in United States is 44.3 years old, more female, and lives primarily in Missouri. The audience is concentrated in Missouri, Illinois, Texas. Top brand affinities include John Stuart Mill, Ulysses S. Grant, Necktie, with strongest over-indexing on John Stuart Mill (18.16× the country average). Demographically, the Columbia Missourian audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Career Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 10 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of Columbia Missourian fans

Demographic split for Columbia Missourian audience in United States
MetricValue
Female64.1%
Male35.9%
Average age44.3
Estimated audience size401,723

Audience persona

The typical Columbia Missourian fan in United States is more female, around 44.3 years old, with strong Career Orientation tendencies and a notable affinity for John Stuart Mill.

Top regions in United States

Top regions ranked by reach for Columbia Missourian in United States
RegionReachAffinity
Missouri158,98024.55×
Illinois17,6981.32×
Texas12,4550.36×
Kansas11,4963.63×
California8,2770.19×
Arkansas7,1122.15×
Florida6,4300.24×
Iowa6,1531.86×
Tennessee5,1650.64×
Colorado5,0080.79×
New York4,2410.19×
Oklahoma4,1670.93×
Ohio3,9930.32×
Georgia3,7120.3×
Nebraska3,5711.77×
Indiana3,4000.46×
Minnesota3,3740.59×
North Carolina3,3410.28×
Wisconsin3,2770.54×
Kentucky2,8340.56×
Virginia2,8330.29×
Michigan2,7100.26×
Arizona2,6660.32×
Pennsylvania2,6540.2×
Washington2,1970.27×
Alabama2,1240.38×
South Carolina1,8970.31×
Massachusetts1,5510.2×
Louisiana1,5140.29×
New Jersey1,4740.14×
Maryland1,4490.21×
Mississippi1,3910.42×
Utah1,2420.35×
Oregon1,2410.27×
Nevada9400.24×
South Dakota9301×
Connecticut7000.17×
Idaho6240.31×
New Mexico6110.3×
Washington, District of Columbia5220.43×
Montana4760.43×
North Dakota3770.46×
West Virginia3650.2×
New Hampshire3450.22×
Wyoming3380.57×
Hawaii3080.18×
Maine2300.16×
Vermont1850.26×
Alaska1820.21×
Rhode Island1710.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Columbia Missourian audience
BrandAffinityCategory
John Stuart Mill18.16×Politics & Society
Ulysses S. Grant2.38×Politics & Society
Necktie1.94×Fashion & Accessoires
JTV (Indonesia)1.9×
JR Aquino6.64×
Tito Puente, Jr.9.87×Music & Radio
JTG4.39×Sports
D3.js10.01×Technology & Electronics
VoIP gateway1.61×Technology & Electronics
Davao Region1.67×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Columbia Missourian audience
TraitClusterScore
Career OrientationPOWER1.15
Design AffinityPREMIUM1.11
Community OrientationOPEN1.03
Convenience OrientationPREMIUM0.94
CreativityOPEN0.9
IndividualismJOY0.89

Worldwide distribution

Worldwide audience distribution share by country for Columbia Missourian
CountryShare
United States89.2%
China2.1%
Germany1.6%

See Columbia Missourian audiences in other countries

More Newspaper audiences in United States

Frequently asked questions

How many fans does Columbia Missourian have in United States?

Columbia Missourian has an estimated audience of 401,723 people in United States, concentrated in Missouri and Illinois.

What is the gender split and age of Columbia Missourian fans?

64.1% of Columbia Missourian fans are female, 35.9% are male, with an average age of 44.3 years.

Which brands do Columbia Missourian fans like most?

Columbia Missourian fans show strongest brand affinity for John Stuart Mill (18.16×), Ulysses S. Grant (2.38×), and Necktie (1.94×) over the country average.

Where do Columbia Missourian fans live in United States?

Columbia Missourian fans in United States are most concentrated in Missouri (reach 158,980), Illinois (reach 17,698), and Texas (reach 12,455). These three regions account for the largest share of the active audience.

What other brands do Columbia Missourian fans also like?

Beyond Columbia Missourian itself, the audience over-indexes on Ulysses S. Grant (2.38×), Necktie (1.94×), JTV (Indonesia) (1.9×), and JR Aquino (6.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Columbia Missourian. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.