Rascasse Audience Intelligence

Custom car Audience in United States

A data profile of the people who buy, follow and care about Custom car in United States — modelled from more than twelve digital signal sources. Custom car has an estimated audience of 2,424,187 people in United States.

#78among Car type in United States#5712among Topic in United States#405in Cars & Mobility

The average Custom car fan in United States is 35.2 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Custom car profile in United States.

Audience size
2.4M
in United States
Gender
24.3%♀
75.7% male
Age
35.2
average years
Country rank
#12198
Topic in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Custom car fans

24.3% are female, 75.7% are male, average age 35.2.

Fig. 02

Gender split

24.3%
Female
75.7%
Male
Demographic split for Custom car audience in United States
MetricValue
Female24.3%
Male75.7%
Average age35.2
Estimated audience size2,424,187
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Custom car audience in United States
Age bracketShare%
16-1932%
20-2920%
30-3917%
40-4916%
50+15%
Fig. 04

Worldwide distribution

13.9%

of the worldwide Custom car audience comes from United States.

Worldwide audience distribution share by country for Custom car
CountryShare
United States13.9%
Japan3.8%
Germany3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Custom car audience in United States is strongest.

Fig. 05

Top regions by affinity

Custom car fans by region: top regions in United States
#RegionReachAffinity×
01Texas~300K1.28×
02Oklahoma~30K1.26×
03Arkansas~20K1.24×
04Mississippi~20K1.23×
05Tennessee~60K1.20×
06Alabama~40K1.19×
07Louisiana~40K1.19×
08Indiana~50K1.18×
09Georgia~90K1.17×
10South Carolina~40K1.16×
11Nebraska~10K1.15×
12North Carolina~80K1.13×
13Missouri~40K1.12×
14Kansas~20K1.11×
15Utah~20K1.09×
16Idaho~10K1.07×
17Arizona~50K1.06×
18Kentucky~30K1.06×
19Nevada~20K1.06×
20Illinois~80K1.04×
21North Dakota~5K1.04×
22Iowa~20K1.03×
23New Mexico~10K1.03×
24West Virginia~10K1.03×
25Ohio~80K1.02×
26Oregon~30K1.00×
27South Dakota~6K1.00×
28Florida~200K0.98×
29Virginia~60K0.98×
30Michigan~60K0.97×
31Washington~50K0.97×
32Wisconsin~40K0.96×
33Montana~6K0.96×
34California~300K0.95×
35Pennsylvania~80K0.93×
36Alaska~5K0.93×
37Delaware~6K0.92×
38Vermont~4K0.92×
39Colorado~30K0.91×
40New Hampshire~9K0.91×
41Connecticut~20K0.90×
42Hawaii~9K0.89×
43Maine~8K0.89×
44Massachusetts~40K0.88×
45Minnesota~30K0.88×
46Rhode Island~7K0.88×
47New Jersey~50K0.86×
48Maryland~40K0.86×
49New York~100K0.83×
50Washington, District of Columbia~6K0.77×
Fig. 06

Affinity by region

Affinity by region — Custom car, United States
0.77×1.00×1.28×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in United States

See Custom car audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Custom car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →