Custom car Audience in United States
Custom car has an estimated audience of 2,424,187 people in United States. 24.3% are female, 75.7% are male, average age 35.2. Top regions: California, Texas, Florida.
The average Custom car fan in United States is 35.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida.
Category: Cars & Mobility · Type: Topic · Subtype: Car type
Demographics of Custom car fans
| Metric | Value |
|---|---|
| Female | 24.3% |
| Male | 75.7% |
| Average age | 35.2 |
| Estimated audience size | 2,424,187 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 286,740 | 1.08× |
| Texas | 255,939 | 1.23× |
| Florida | 184,496 | 1.12× |
| New York | 131,846 | 0.97× |
| Georgia | 92,747 | 1.24× |
| Illinois | 91,344 | 1.13× |
| North Carolina | 83,588 | 1.15× |
| Pennsylvania | 81,045 | 0.99× |
| Ohio | 80,426 | 1.08× |
| Michigan | 67,984 | 1.07× |
| Tennessee | 58,749 | 1.21× |
| New Jersey | 58,349 | 0.95× |
| Virginia | 56,985 | 0.97× |
| Arizona | 55,300 | 1.12× |
| Indiana | 53,784 | 1.21× |
| Washington | 51,739 | 1.06× |
| Missouri | 44,267 | 1.13× |
| Massachusetts | 42,995 | 0.9× |
| South Carolina | 42,221 | 1.16× |
| Louisiana | 37,653 | 1.2× |
| Colorado | 37,523 | 0.98× |
| Maryland | 37,244 | 0.89× |
| Alabama | 36,702 | 1.08× |
| Kentucky | 34,672 | 1.14× |
| Wisconsin | 34,090 | 0.93× |
| Oklahoma | 31,239 | 1.16× |
| Minnesota | 30,583 | 0.88× |
| Oregon | 29,175 | 1.05× |
| Nevada | 28,893 | 1.23× |
| Arkansas | 23,957 | 1.2× |
| Connecticut | 23,382 | 0.96× |
| Utah | 22,657 | 1.04× |
| Mississippi | 21,973 | 1.1× |
| Kansas | 21,172 | 1.11× |
| Iowa | 19,955 | 1.0× |
| Nebraska | 13,970 | 1.15× |
| New Mexico | 13,500 | 1.11× |
| Idaho | 12,792 | 1.05× |
| West Virginia | 11,708 | 1.04× |
| Hawaii | 8,728 | 0.84× |
| New Hampshire | 7,745 | 0.81× |
| Maine | 6,949 | 0.8× |
| Rhode Island | 5,904 | 0.77× |
| Delaware | 5,522 | 0.83× |
| Montana | 4,877 | 0.73× |
| South Dakota | 4,389 | 0.78× |
| North Dakota | 4,274 | 0.86× |
| Washington, District of Columbia | 3,987 | 0.55× |
| Alaska | 3,291 | 0.63× |
| Wyoming | 2,668 | 0.74× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.9% |
| Japan | 3.8% |
| Germany | 3.8% |
See Custom car audiences in other countries
More Car type audiences in United States
- SUVs (61,748,697)
- Used car (41,105,387)
- RVs (36,257,992)
- Used Cars (24,271,198)
- Muscle car (23,018,297)
How to read this data
Audience size is the estimated number of people in United States who actively search for Custom car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.