Custom car Audience in Germany
Custom car has an estimated audience of 660,385 people in Germany. 30.5% are female, 69.5% are male, average age 34.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg.
The average Custom car fan in Germany is 34.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Category: Cars & Mobility · Type: Topic · Subtype: Car type
Demographics of Custom car fans
| Metric | Value |
|---|---|
| Female | 30.5% |
| Male | 69.5% |
| Average age | 34.5 |
| Estimated audience size | 660,385 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 156,425 | 1.08× |
| Bayern | 94,587 | 0.89× |
| Baden-Württemberg | 90,122 | 1.0× |
| Niedersachsen | 67,231 | 1.05× |
| Hessen | 46,907 | 0.93× |
| Sachsen | 31,723 | 0.98× |
| Rheinland-Pfalz | 31,381 | 0.95× |
| Brandenburg | 29,060 | 1.42× |
| Berlin | 22,067 | 0.75× |
| Schleswig-Holstein | 20,157 | 0.85× |
| Sachsen-Anhalt | 15,435 | 0.9× |
| Thüringen | 14,403 | 0.86× |
| Hamburg | 13,004 | 0.87× |
| Mecklenburg-Vorpommern | 10,606 | 0.84× |
| Saarland | 8,856 | 1.09× |
| Bremen | 8,691 | 1.54× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.9% |
| Japan | 3.8% |
| Germany | 3.8% |
See Custom car audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Custom car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.