Deccan Herald Audience in United States
Deccan Herald has an estimated audience of 347,005 people in United States. 60.1% are female, 39.9% are male, average age 46.7. Top regions: California, Texas, New Jersey. Top brand affinities: Zach Ertz, Stucco, Periodontal pathology, Tiken Jah Fakoly, Game dân gian trên điện thoại - iOnline.
The average Deccan Herald fan in United States is 46.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New Jersey. Top brand affinities include Zach Ertz, Stucco, Periodontal pathology, with strongest over-indexing on Zach Ertz (2.49× the country average). Demographically, the Deccan Herald audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 5 brand affinities and 50 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of Deccan Herald fans
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 46.7 |
| Estimated audience size | 347,005 |
Audience persona
The typical Deccan Herald fan in United States is more female, around 46.7 years old, with strong Mindfulness tendencies and a notable affinity for Zach Ertz.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 93,052 | 2.44× |
| Texas | 58,346 | 1.96× |
| New Jersey | 35,359 | 4.01× |
| Florida | 20,440 | 0.87× |
| Michigan | 20,240 | 2.23× |
| Maryland | 19,500 | 3.27× |
| Virginia | 18,227 | 2.16× |
| New York | 17,205 | 0.89× |
| Pennsylvania | 15,986 | 1.37× |
| Georgia | 13,479 | 1.26× |
| Illinois | 13,353 | 1.16× |
| Massachusetts | 12,017 | 1.76× |
| Washington | 11,387 | 1.64× |
| North Carolina | 10,303 | 0.99× |
| Ohio | 10,283 | 0.96× |
| Minnesota | 6,961 | 1.4× |
| Arizona | 5,988 | 0.85× |
| Missouri | 4,773 | 0.85× |
| Connecticut | 4,427 | 1.27× |
| Tennessee | 4,291 | 0.62× |
| Oregon | 4,282 | 1.08× |
| Indiana | 4,242 | 0.67× |
| Delaware | 4,118 | 4.3× |
| Wisconsin | 3,974 | 0.76× |
| Alabama | 3,958 | 0.82× |
| Colorado | 3,818 | 0.7× |
| Louisiana | 2,106 | 0.47× |
| Kentucky | 2,064 | 0.47× |
| Arkansas | 1,758 | 0.61× |
| Utah | 1,574 | 0.51× |
| Washington, District of Columbia | 1,509 | 1.45× |
| Nevada | 1,485 | 0.44× |
| Iowa | 1,378 | 0.48× |
| Kansas | 1,189 | 0.43× |
| New Mexico | 1,083 | 0.62× |
| West Virginia | 1,003 | 0.62× |
| New Hampshire | 979 | 0.72× |
| Mississippi | 855 | 0.3× |
| North Dakota | 745 | 1.05× |
| South Carolina | 669 | 0.13× |
| Nebraska | 469 | 0.27× |
| Oklahoma | 417 | 0.11× |
| Hawaii | 404 | 0.27× |
| Rhode Island | 345 | 0.31× |
| Maine | 276 | 0.22× |
| Idaho | 240 | 0.14× |
| Alaska | 202 | 0.27× |
| Montana | 183 | 0.19× |
| Vermont | 145 | 0.24× |
| South Dakota | 138 | 0.17× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Zach Ertz | 2.49× | Sports |
| Stucco | 1.77× | Home & Garden |
| Periodontal pathology | 1.59× | Health |
| Tiken Jah Fakoly | 1.54× | Music & Radio |
| Game dân gian trên điện thoại - iOnline | 1.86× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 50.3% |
| United States | 15.6% |
| United Arab Emirates | 6.8% |
See Deccan Herald audiences in other countries
More Newspaper audiences in United States
- Daily Mail (29,908,619)
- USA Today (29,601,747)
- The New York Times (22,809,718)
- New York Post (21,865,356)
- The Washington Post (18,987,096)
Frequently asked questions
How many fans does Deccan Herald have in United States?
Deccan Herald has an estimated audience of 347,005 people in United States, concentrated in California and Texas.
What is the gender split and age of Deccan Herald fans?
60.1% of Deccan Herald fans are female, 39.9% are male, with an average age of 46.7 years.
Which brands do Deccan Herald fans like most?
Deccan Herald fans show strongest brand affinity for Zach Ertz (2.49×), Stucco (1.77×), and Periodontal pathology (1.59×) over the country average.
Where do Deccan Herald fans live in United States?
Deccan Herald fans in United States are most concentrated in California (reach 93,052), Texas (reach 58,346), and New Jersey (reach 35,359). These three regions account for the largest share of the active audience.
What other brands do Deccan Herald fans also like?
Beyond Deccan Herald itself, the audience over-indexes on Stucco (1.77×), Periodontal pathology (1.59×), Tiken Jah Fakoly (1.54×), and Game dân gian trên điện thoại - iOnline (1.86×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Deccan Herald. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.