Dirt (TV series) Audience in United States

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Dirt (TV series) has an estimated audience of 482,736 people in United States. 46.7% are female, 53.3% are male, average age 40.1. Top regions: California, Texas, Florida. Top brand affinities: WESH, Academy Award for Best Documentary Feature, Cultural studies, Arrietty, Mother Goose.

The average Dirt (TV series) fan in United States is 40.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include WESH, Academy Award for Best Documentary Feature, Cultural studies, with strongest over-indexing on WESH (1.56× the country average). Demographically, the Dirt (TV series) audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as DIY Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 16 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Dirt (TV series) fans

Demographic split for Dirt (TV series) audience in United States
MetricValue
Female46.7%
Male53.3%
Average age40.1
Estimated audience size482,736

Audience persona

The typical Dirt (TV series) fan in United States is balanced, around 40.1 years old, with strong DIY Mentality tendencies and a notable affinity for WESH.

Top regions in United States

Top regions ranked by reach for Dirt (TV series) in United States
RegionReachAffinity
California49,6250.93×
Texas49,3801.19×
Florida30,6460.94×
New York22,5460.84×
Georgia15,5921.05×
Pennsylvania15,4980.95×
Ohio14,9141×
North Carolina14,6771.01×
Illinois14,0730.88×
Michigan14,0341.11×
Wisconsin12,5631.73×
New Jersey12,2871×
Tennessee10,5351.09×
Virginia10,1470.86×
Washington9,8941.02×
Indiana9,5991.09×
Oklahoma9,3551.75×
Louisiana8,9481.44×
Missouri8,6671.11×
Arizona8,6600.88×
South Carolina7,3761.02×
Alabama7,3641.09×
Colorado7,3240.96×
Minnesota7,2211.04×
Massachusetts7,1470.75×
Maryland6,6230.8×
Kentucky6,4581.07×
Oregon6,1711.12×
Mississippi5,2631.32×
Utah4,6641.08×
Arkansas4,5451.14×
Iowa4,4261.11×
Kansas4,2131.11×
Connecticut3,8210.79×
Nevada3,5380.76×
Nebraska2,6521.1×
Idaho2,6511.09×
West Virginia2,3071.03×
New Mexico2,2550.93×
New Hampshire1,6430.86×
Hawaii1,6140.78×
Maine1,4070.81×
Montana1,1990.9×
Rhode Island1,0830.7×
Delaware1,0440.78×
South Dakota1,0420.93×
North Dakota9720.98×
Alaska9170.89×
Washington, District of Columbia8970.62×
Vermont7460.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dirt (TV series) audience
BrandAffinityCategory
WESH1.56×Movies & TV
Academy Award for Best Documentary Feature1.66×Movies & TV
Cultural studies1.6×Business & Career
Arrietty1.58×Movies & TV
Mother Goose1.77×Literature
Apostrophe1.5×Literature
Iztacalco1.74×Travel & Leisure
Goldberg Variations1.58×Music & Radio
WKMG-TV1.73×Movies & TV
Service desk (ITSM)1.89×
İzlesene1.58×Internet & Social Media
Pips, Chips & Videoclips1.53×Music & Radio
FilmmakerIQ.com1.52×Movies & TV
Záhorská Bystrica2.37×Travel & Leisure
JT Bioscoop2.67×
Nők Lapja Cafe - www.nlcafe.hu1.58×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dirt (TV series) audience
TraitClusterScore
DIY MentalityTHRILL1.05
Need for SecurityCONSERVATISM1.05
IndividualismJOY1.01
Price SensitivityPREMIUM1
CreativityOPEN0.97
Social Media UsageJOY0.96

Worldwide distribution

Worldwide audience distribution share by country for Dirt (TV series)
CountryShare
France15.3%
United States11.5%
Philippines6.1%

See Dirt (TV series) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Dirt (TV series) have in United States?

Dirt (TV series) has an estimated audience of 482,736 people in United States, concentrated in California and Texas.

What is the gender split and age of Dirt (TV series) fans?

46.7% of Dirt (TV series) fans are female, 53.3% are male, with an average age of 40.1 years.

Which brands do Dirt (TV series) fans like most?

Dirt (TV series) fans show strongest brand affinity for WESH (1.56×), Academy Award for Best Documentary Feature (1.66×), and Cultural studies (1.6×) over the country average.

Where do Dirt (TV series) fans live in United States?

Dirt (TV series) fans in United States are most concentrated in California (reach 49,625), Texas (reach 49,380), and Florida (reach 30,646). These three regions account for the largest share of the active audience.

What other brands do Dirt (TV series) fans also like?

Beyond Dirt (TV series) itself, the audience over-indexes on Academy Award for Best Documentary Feature (1.66×), Cultural studies (1.6×), Arrietty (1.58×), and Mother Goose (1.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dirt (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.