A data profile of the people who buy, follow and care about WESH in United States — modelled from more than twelve digital signal sources. WESH has an estimated audience of 3,220,579 people in United States.
The average WESH fan in United States is 43.8 years old, balanced, and lives primarily in Florida.
The audience is concentrated in Florida, New York, California.
Top brand affinities include Online newspaper, Tabloid (newspaper format), United Parcel Service, with strongest over-indexing on Online newspaper (2.03× the country average).
Demographically, the WESH audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical WESH fan in United States is balanced, around 43.8 years old, with strong Community Orientation tendencies and a notable affinity for Online newspaper.
The key figures that characterise the WESH profile in United States.
51.3% are female, 48.7% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 43.8 |
| Estimated audience size | 3,220,579 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 30% |
Where the WESH audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Florida | ~2.5M | 24.77× | |
| 02 | Vermont | ~6K | 1.15× | |
| 03 | Rhode Island | ~10K | 1.11× | |
| 04 | Georgia | ~100K | 1.09× | |
| 05 | North Carolina | ~100K | 1.07× | |
| 06 | Kentucky | ~40K | 1.05× | |
| 07 | Maine | ~10K | 1.04× | |
| 08 | New Hampshire | ~10K | 0.99× | |
| 09 | West Virginia | ~10K | 0.93× | |
| 10 | Alaska | ~6K | 0.93× | |
| 11 | North Dakota | ~6K | 0.93× | |
| 12 | South Dakota | ~7K | 0.92× | |
| 13 | Alabama | ~40K | 0.91× | |
| 14 | Montana | ~8K | 0.91× | |
| 15 | New Mexico | ~10K | 0.89× | |
| 16 | Delaware | ~8K | 0.88× | |
| 17 | Idaho | ~10K | 0.86× | |
| 18 | Hawaii | ~10K | 0.86× | |
| 19 | Washington, District of Columbia | ~8K | 0.84× | |
| 20 | South Carolina | ~40K | 0.83× | |
| 21 | Utah | ~20K | 0.83× | |
| 22 | Nebraska | ~10K | 0.83× | |
| 23 | Tennessee | ~50K | 0.82× | |
| 24 | Mississippi | ~20K | 0.82× | |
| 25 | Arkansas | ~20K | 0.80× | |
| 26 | Iowa | ~20K | 0.79× | |
| 27 | Kansas | ~20K | 0.79× | |
| 28 | Ohio | ~80K | 0.77× | |
| 29 | Oregon | ~30K | 0.76× | |
| 30 | Oklahoma | ~30K | 0.76× | |
| 31 | Connecticut | ~20K | 0.76× | |
| 32 | Pennsylvania | ~80K | 0.75× | |
| 33 | Louisiana | ~30K | 0.75× | |
| 34 | Nevada | ~20K | 0.74× | |
| 35 | New York | ~100K | 0.73× | |
| 36 | Indiana | ~40K | 0.70× | |
| 37 | Michigan | ~60K | 0.69× | |
| 38 | Massachusetts | ~40K | 0.69× | |
| 39 | Wisconsin | ~30K | 0.67× | |
| 40 | Minnesota | ~30K | 0.67× | |
| 41 | Missouri | ~30K | 0.66× | |
| 42 | Virginia | ~50K | 0.65× | |
| 43 | Arizona | ~40K | 0.65× | |
| 44 | Colorado | ~30K | 0.64× | |
| 45 | Maryland | ~40K | 0.63× | |
| 46 | Washington | ~40K | 0.59× | |
| 47 | New Jersey | ~50K | 0.56× | |
| 48 | Illinois | ~60K | 0.55× | |
| 49 | Texas | ~100K | 0.41× | |
| 50 | California | ~100K | 0.34× |
The strongest cross-interests of the WESH audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Florida Panthers | Sports | 4.70× | ||
| 02 | Tampa Bay Rays | Sports | 3.89× | ||
| 03 | Tabloid (newspaper format) | Literature | 2.67× | ||
| 04 | Motorboat | Cars & Mobility | 2.59× | ||
| 05 | Tampa Bay Lightning | Sports | 2.59× | ||
| 06 | Weather forecasting | Home & Garden | 2.13× | ||
| 07 | Online newspaper | News | 2.03× | ||
| 08 | Rail transport | Travel & Leisure | 1.68× | ||
| 09 | Non-alcoholic beverage | Food & Beverages | 1.68× | ||
| 10 | Pay television | Movies & TV | 1.64× | ||
| 11 | Microwave oven | Home & Garden | 1.64× | ||
| 12 | Convenience store | Food & Beverages | 1.62× | ||
| 13 | Apple TV | Movies & TV | 1.58× | ||
| 14 | NASCAR | Sports | 1.56× | ||
| 15 | Virtual reality | Technology & Electronics | 1.56× | ||
| 16 | United Parcel Service | Business & Career | 1.53× | ||
| 17 | Solar power | Home & Garden | 1.52× | ||
| 18 | Charitable organization | Politics & Society | 1.51× | ||
| 19 | Public transport | Cars & Mobility | 1.51× | ||
| 20 | Atlanta Braves | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.51× | |
| Convenience Orientation | PREMIUM | 1.45× | |
| Career Orientation | POWER | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.67× | |
| Design Affinity | PREMIUM | 0.70× | |
| Mindfulness | BALANCE | 0.71× |
WESH has an estimated audience of 3,220,579 people in United States, concentrated in Florida and New York.
51.3% of WESH fans are female, 48.7% are male, with an average age of 43.8 years.
WESH fans show strongest brand affinity for Online newspaper (2.03×), Tabloid (newspaper format) (2.67×), and United Parcel Service (1.53×) over the country average.
WESH fans in United States are most concentrated in Florida (reach ~2.5M), New York (reach ~100K), and California (reach ~100K). These three regions account for the largest share of the active audience.
Beyond WESH itself, the audience over-indexes on Tabloid (newspaper format) (2.67×), United Parcel Service (1.53×), Tampa Bay Rays (3.89×), and Weather forecasting (2.13×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for WESH. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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