WESH Audience in United States
WESH has an estimated audience of 3,218,789 people in United States. 51.3% are female, 48.7% are male, average age 43.8. Top regions: Florida, New York, Texas. Top brand affinities: Breaking news, Local news, Houston Astros, Florida Panthers, Motorboat.
The average WESH fan in United States is 43.8 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, New York, Texas. Top brand affinities include Breaking news, Local news, Houston Astros, with strongest over-indexing on Breaking news (1.59× the country average). Demographically, the WESH audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of WESH fans
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 43.8 |
| Estimated audience size | 3,218,789 |
Audience persona
The typical WESH fan in United States is balanced, around 43.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Breaking news.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 2,414,092 | 24.91× |
| New York | 122,601 | 0.68× |
| Texas | 112,473 | 0.41× |
| North Carolina | 105,322 | 1.09× |
| Georgia | 99,603 | 1× |
| Ohio | 76,614 | 0.77× |
| Pennsylvania | 65,781 | 0.61× |
| California | 63,897 | 0.18× |
| Michigan | 52,594 | 0.62× |
| Virginia | 47,111 | 0.6× |
| Massachusetts | 47,049 | 0.74× |
| Tennessee | 42,617 | 0.66× |
| South Carolina | 41,173 | 0.85× |
| Illinois | 39,148 | 0.37× |
| Alabama | 36,601 | 0.81× |
| Kentucky | 36,101 | 0.89× |
| Indiana | 34,008 | 0.58× |
| Louisiana | 30,420 | 0.73× |
| Wisconsin | 23,930 | 0.49× |
| New Jersey | 21,636 | 0.26× |
| Connecticut | 19,003 | 0.59× |
| Colorado | 18,298 | 0.36× |
| Maryland | 18,190 | 0.33× |
| Washington | 18,129 | 0.28× |
| New Hampshire | 14,979 | 1.18× |
| Iowa | 13,965 | 0.53× |
| Missouri | 13,174 | 0.25× |
| Mississippi | 12,557 | 0.47× |
| Arizona | 12,135 | 0.18× |
| Arkansas | 11,479 | 0.43× |
| Oklahoma | 11,226 | 0.31× |
| Nebraska | 9,819 | 0.61× |
| Minnesota | 9,667 | 0.21× |
| Utah | 9,554 | 0.33× |
| Maine | 9,199 | 0.8× |
| West Virginia | 9,014 | 0.6× |
| Rhode Island | 8,248 | 0.81× |
| Oregon | 7,357 | 0.2× |
| Nevada | 7,332 | 0.24× |
| Washington, District of Columbia | 7,034 | 0.73× |
| Kansas | 4,996 | 0.2× |
| Hawaii | 4,506 | 0.33× |
| Vermont | 3,880 | 0.69× |
| Delaware | 3,747 | 0.42× |
| New Mexico | 3,135 | 0.19× |
| Idaho | 2,636 | 0.16× |
| Alaska | 2,399 | 0.35× |
| Wyoming | 2,309 | 0.48× |
| Montana | 2,091 | 0.23× |
| North Dakota | 1,507 | 0.23× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Breaking news | 1.59× | Movies & TV |
| Local news | 1.52× | News |
| Houston Astros | 2.64× | Sports |
| Florida Panthers | 3.63× | Sports |
| Motorboat | 2.63× | Cars & Mobility |
| Life insurance | 1.52× | Business & Career |
| Tabloid (newspaper format) | 1.9× | Literature |
| Home insurance | 1.59× | Business & Career |
| Tampa Bay Rays | 3.15× | Sports |
| Weather forecasting | 1.66× | Home & Garden |
| Lawn mower | 1.63× | Home & Garden |
| Tampa Bay Buccaneers | 1.57× | Sports |
| Photovoltaics | 1.81× | Home & Garden |
| Jet ski | 2.04× | Sports |
| The Championships, Wimbledon | 2.01× | Sports |
| Tampa Bay Lightning | 1.99× | Sports |
| Lewis Hamilton | 1.81× | Sports |
| Electric bicycle | 1.62× | Cars & Mobility |
| Royal family | 1.57× | Politics & Society |
| Backstreet Boys | 2.67× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.16 |
| Quality Awareness | PREMIUM | 1.11 |
| Indulgence | JOY | 1.1 |
| Individualism | JOY | 1.08 |
| Spirituality | BALANCE | 1.06 |
| Tradition | CONSERVATISM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 87.1% |
| Canada | 3.0% |
| France | 2.4% |
See WESH audiences in other countries
More Movies & TV audiences in United States
- Fox News Channel (112,808,022)
- NBC (88,487,061)
- CNN (83,890,105)
- CBS (64,911,558)
- Peacock (52,578,556)
Frequently asked questions
How many fans does WESH have in United States?
WESH has an estimated audience of 3,218,789 people in United States, concentrated in Florida and New York.
What is the gender split and age of WESH fans?
51.3% of WESH fans are female, 48.7% are male, with an average age of 43.8 years.
Which brands do WESH fans like most?
WESH fans show strongest brand affinity for Breaking news (1.59×), Local news (1.52×), and Houston Astros (2.64×) over the country average.
Where do WESH fans live in United States?
WESH fans in United States are most concentrated in Florida (reach 2,414,092), New York (reach 122,601), and Texas (reach 112,473). These three regions account for the largest share of the active audience.
What other brands do WESH fans also like?
Beyond WESH itself, the audience over-indexes on Local news (1.52×), Houston Astros (2.64×), Florida Panthers (3.63×), and Motorboat (2.63×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for WESH. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.