Rascasse Audience Intelligence

Dreyer's Target Market in United States

A data profile of the people who buy, follow and care about Dreyer's in United States — modelled from more than twelve digital signal sources. Dreyer's has an estimated audience of 308,381 people in United States.

#12among Icecream in United States#4932among Brand in United States#2466in Food & Beverages

The average Dreyer's fan in United States is 42.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Indiana.

Category: Food & Beverages · Type: Brand · Subtype: Icecream

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dreyer's profile in United States.

Audience size
308K
in United States
Gender
56.5%♀
43.5% male
Age
42.0
average years
Country rank
#47661
Brand in United States
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Dreyer's

56.5% are female, 43.5% are male, average age 42.0.

Fig. 02

Gender split

56.5%
Female
43.5%
Male
Demographic split for Dreyer's audience in United States
MetricValue
Female56.5%
Male43.5%
Average age42.0
Estimated audience size308,381
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Dreyer's audience in United States
Age bracketShare%
16-1910%
20-2920%
30-3922%
40-4924%
50+24%
Fig. 04

Worldwide distribution

63.1%

of the worldwide Dreyer's audience comes from United States.

Worldwide audience distribution share by country for Dreyer's
CountryShare
United States63.1%
Hong Kong14.3%
China5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dreyer's audience in United States is strongest.

Fig. 05

Top regions by affinity

Dreyer's customers by region in United States
#RegionReachAffinity×
01Indiana~20K3.40×
02California~100K3.27×
03Maryland~10K2.03×
04New Jersey~10K1.46×
05Washington~9K1.45×
06Nevada~4K1.38×
07Oregon~5K1.34×
08Hawaii~2K1.34×
09Arizona~8K1.21×
10Utah~3K1.17×
11Illinois~10K1.13×
12Washington, District of Columbia~1K1.12×
13Alaska<1K1.07×
14New York~20K1.05×
15Idaho~2K1.05×
16Vermont<1K1.05×
17Massachusetts~6K0.99×
18North Dakota<1K0.99×
19Colorado~5K0.97×
20Montana<1K0.97×
21South Dakota<1K0.97×
22Rhode Island<1K0.95×
23New Hampshire~1K0.93×
24Maine~1K0.93×
25Delaware<1K0.93×
26West Virginia~1K0.91×
27New Mexico~1K0.90×
28Connecticut~3K0.89×
29Nebraska~1K0.88×
30Mississippi~2K0.87×
31Pennsylvania~9K0.86×
32Arkansas~2K0.86×
33Kansas~2K0.85×
34Iowa~2K0.84×
35Texas~20K0.83×
36Oklahoma~3K0.82×
37Louisiana~3K0.81×
38Kentucky~3K0.81×
39Missouri~4K0.80×
40Wisconsin~4K0.80×
41Minnesota~3K0.80×
42Alabama~3K0.80×
43Georgia~7K0.79×
44Virginia~6K0.79×
45South Carolina~4K0.79×
46Tennessee~5K0.78×
47Ohio~7K0.77×
48Michigan~6K0.77×
49North Carolina~7K0.73×
50Florida~10K0.70×
Fig. 06

Affinity by region

Affinity by region — Dreyer's, United States
0.70×1.00×3.40×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Dreyer's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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