Dreyer's Audience in United States
Dreyer's has an estimated audience of 305,448 people in United States. 56.5% are female, 43.5% are male, average age 42.0. Top regions: California, Indiana, Texas.
The average Dreyer's fan in United States is 42.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Indiana, Texas.
Category: Food & Beverages · Type: Brand · Subtype: Icecream
Demographics of Dreyer's fans
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 42.0 |
| Estimated audience size | 305,448 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 101,485 | 3.02× |
| Indiana | 22,359 | 4.01× |
| Texas | 20,925 | 0.8× |
| New York | 20,302 | 1.19× |
| Florida | 13,736 | 0.66× |
| Illinois | 12,924 | 1.27× |
| New Jersey | 12,277 | 1.58× |
| Maryland | 11,792 | 2.25× |
| Washington | 9,455 | 1.54× |
| Pennsylvania | 9,111 | 0.89× |
| Arizona | 7,753 | 1.24× |
| Georgia | 7,344 | 0.78× |
| Ohio | 6,760 | 0.72× |
| Massachusetts | 6,581 | 1.09× |
| North Carolina | 6,360 | 0.69× |
| Michigan | 5,694 | 0.71× |
| Virginia | 5,516 | 0.74× |
| Oregon | 5,280 | 1.51× |
| Colorado | 4,593 | 0.95× |
| Nevada | 4,066 | 1.38× |
| Utah | 3,904 | 1.43× |
| Tennessee | 3,430 | 0.56× |
| Missouri | 3,411 | 0.69× |
| Wisconsin | 3,136 | 0.68× |
| Minnesota | 3,053 | 0.7× |
| South Carolina | 2,776 | 0.6× |
| Alabama | 2,548 | 0.6× |
| Connecticut | 2,403 | 0.78× |
| Kentucky | 2,060 | 0.54× |
| Hawaii | 1,900 | 1.45× |
| Louisiana | 1,785 | 0.45× |
| Oklahoma | 1,744 | 0.51× |
| Idaho | 1,683 | 1.1× |
| Kansas | 1,326 | 0.55× |
| Iowa | 1,308 | 0.52× |
| Arkansas | 1,308 | 0.52× |
| Washington, District of Columbia | 1,222 | 1.33× |
| Mississippi | 1,003 | 0.4× |
| New Mexico | 931 | 0.61× |
| Maine | 834 | 0.76× |
| West Virginia | 828 | 0.58× |
| New Hampshire | 819 | 0.68× |
| Nebraska | 802 | 0.52× |
| Rhode Island | 791 | 0.81× |
| Alaska | 716 | 1.1× |
| Montana | 672 | 0.79× |
| Vermont | 648 | 1.21× |
| South Dakota | 569 | 0.81× |
| North Dakota | 554 | 0.88× |
| Wyoming | 536 | 1.18× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 67.6% |
| Hong Kong | 15.4% |
| China | 5.6% |
See Dreyer's audiences in other countries
More Icecream audiences in United States
- Baskin-Robbins (10,225,543)
- Cold Stone Creamery (7,092,777)
- Ben & Jerry's (3,544,955)
- Häagen-Dazs (2,380,918)
- Menchie's Frozen Yogurt (2,009,456)
How to read this data
Audience size is the estimated number of people in United States who actively search for Dreyer's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.