Fermentation Audience in United States
Fermentation has an estimated audience of 4,810,689 people in United States. 62.2% are female, 37.8% are male, average age 42.4. Top regions: California, Texas, Florida.
The average Fermentation fan in United States is 42.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Fermentation audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle.
Category: Health · Type: Topic
Demographics of Fermentation fans
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 42.4 |
| Estimated audience size | 4,810,689 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 676,169 | 1.28× |
| Texas | 464,124 | 1.12× |
| Florida | 370,252 | 1.14× |
| New York | 316,176 | 1.18× |
| Georgia | 186,127 | 1.26× |
| Illinois | 168,580 | 1.05× |
| Pennsylvania | 166,677 | 1.03× |
| North Carolina | 151,094 | 1.04× |
| Ohio | 145,626 | 0.98× |
| New Jersey | 129,579 | 1.06× |
| Virginia | 128,926 | 1.1× |
| Michigan | 128,057 | 1.02× |
| Massachusetts | 104,561 | 1.1× |
| Tennessee | 103,314 | 1.07× |
| Arizona | 102,761 | 1.05× |
| Washington | 101,654 | 1.05× |
| Maryland | 92,613 | 1.12× |
| Indiana | 87,799 | 1× |
| Missouri | 82,323 | 1.06× |
| South Carolina | 78,187 | 1.08× |
| Oregon | 76,176 | 1.38× |
| Alabama | 71,287 | 1.06× |
| Louisiana | 70,472 | 1.14× |
| Wisconsin | 66,571 | 0.92× |
| Minnesota | 66,565 | 0.97× |
| Colorado | 65,856 | 0.87× |
| Kentucky | 58,271 | 0.97× |
| Oklahoma | 55,428 | 1.04× |
| Connecticut | 52,257 | 1.08× |
| Iowa | 44,857 | 1.13× |
| Mississippi | 44,784 | 1.13× |
| Nevada | 43,876 | 0.94× |
| Arkansas | 38,056 | 0.96× |
| Kansas | 37,031 | 0.98× |
| Utah | 34,297 | 0.8× |
| Nebraska | 21,514 | 0.89× |
| New Mexico | 21,098 | 0.87× |
| Idaho | 20,869 | 0.87× |
| West Virginia | 20,519 | 0.92× |
| Hawaii | 19,936 | 0.96× |
| New Hampshire | 16,439 | 0.87× |
| Maine | 16,391 | 0.95× |
| Washington, District of Columbia | 14,886 | 1.03× |
| Rhode Island | 13,993 | 0.91× |
| Delaware | 11,790 | 0.89× |
| Montana | 9,953 | 0.75× |
| South Dakota | 9,499 | 0.85× |
| North Dakota | 9,012 | 0.91× |
| Alaska | 7,549 | 0.73× |
| Vermont | 7,252 | 0.86× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.75 |
| Healthy Lifestyle | BALANCE | 1.55 |
| Community Orientation | OPEN | 1.45 |
| Urban Lifestyle | OPEN | 1.43 |
| Luxury Orientation | PREMIUM | 1.4 |
| Travelling | THRILL | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.0% |
| Italy | 8.2% |
| United Kingdom | 7.6% |
See Fermentation audiences in other countries
More Health audiences in United States
- Food and drink (182,612,063)
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- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Fermentation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.