Rascasse Audience Intelligence

Funny or Die Audience in United States

A data profile of the people who buy, follow and care about Funny or Die in United States — modelled from more than twelve digital signal sources. Funny or Die has an estimated audience of 489,548 people in United States.

#12among Humor website in United States#1199among Website / Newspaper / Magazine in United States#378in Internet & Social Media

The average Funny or Die fan in United States is 34.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Humor website

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Funny or Die profile in United States.

Audience size
490K
in United States
Gender
47.6%♀
52.4% male
Age
34.0
average years
Country rank
#37133
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Funny or Die

47.6% are female, 52.4% are male, average age 34.0.

Fig. 02

Gender split

47.6%
Female
52.4%
Male
Demographic split for Funny or Die audience in United States
MetricValue
Female47.6%
Male52.4%
Average age34.0
Estimated audience size489,548
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Funny or Die audience in United States
Age bracketShare%
16-1935%
20-2920%
30-3917%
40-4915%
50+13%
Fig. 04

Worldwide distribution

51.4%

of the worldwide Funny or Die audience comes from United States.

Worldwide audience distribution share by country for Funny or Die
CountryShare
United States51.4%
United Kingdom4.6%
Canada4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Funny or Die audience in United States is strongest.

Fig. 05

Top regions by affinity

Funny or Die fans by region: top regions in United States
#RegionReachAffinity×
01California~70K1.33×
02Oregon~7K1.27×
03Washington~10K1.22×
04Massachusetts~10K1.15×
05New York~30K1.12×
06Vermont<1K1.12×
07Colorado~9K1.11×
08Minnesota~8K1.11×
09Washington, District of Columbia~2K1.10×
10Illinois~20K1.09×
11Maine~2K1.09×
12New Hampshire~2K1.07×
13Alaska~1K1.07×
14Michigan~10K1.06×
15Connecticut~5K1.04×
16Missouri~8K1.03×
17Tennessee~10K1.02×
18Rhode Island~2K1.02×
19Wisconsin~7K1.01×
20South Dakota~1K1.01×
21North Dakota~1K1.01×
22Ohio~20K1.00×
23Indiana~9K1.00×
24Iowa~4K1.00×
25Nebraska~2K1.00×
26Montana~1K1.00×
27Virginia~10K0.98×
28Idaho~2K0.98×
29Pennsylvania~20K0.97×
30Oklahoma~5K0.97×
31Hawaii~2K0.97×
32Arizona~10K0.96×
33Maryland~8K0.96×
34Utah~4K0.96×
35Delaware~1K0.96×
36Kansas~4K0.95×
37West Virginia~2K0.94×
38New Mexico~2K0.93×
39New Jersey~10K0.92×
40Arkansas~4K0.92×
41Nevada~4K0.91×
42Kentucky~6K0.90×
43Mississippi~4K0.89×
44Georgia~10K0.88×
45Louisiana~6K0.88×
46South Carolina~6K0.87×
47North Carolina~10K0.85×
48Alabama~6K0.85×
49Texas~30K0.81×
50Florida~30K0.79×
Fig. 06

Affinity by region

Affinity by region — Funny or Die, United States
0.79×1.00×1.33×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Funny or Die. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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