Health First Audience in United States
Health First has an estimated audience of 933,728 people in United States. 69.5% are female, 30.5% are male, average age 45.7. Top regions: New York, Florida, New Jersey. Top brand affinities: Lebanese cuisine, Jumia, University of Cádiz, The Girl from Ipanema.
The average Health First fan in United States is 45.7 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Florida, New Jersey. Top brand affinities include Lebanese cuisine, Jumia, University of Cádiz, with strongest over-indexing on Lebanese cuisine (2.18× the country average). Demographically, the Health First audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Need for Security, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 4 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Brand
Demographics of Health First fans
| Metric | Value |
|---|---|
| Female | 69.5% |
| Male | 30.5% |
| Average age | 45.7 |
| Estimated audience size | 933,728 |
Audience persona
The typical Health First fan in United States is more female, around 45.7 years old, with strong Need for Security tendencies and a notable affinity for Lebanese cuisine.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 700,296 | 24.83× |
| Florida | 264,002 | 4.18× |
| New Jersey | 56,634 | 2.38× |
| Texas | 29,838 | 0.37× |
| California | 23,592 | 0.23× |
| Massachusetts | 22,019 | 1.2× |
| Pennsylvania | 16,553 | 0.53× |
| Kentucky | 15,474 | 1.32× |
| Virginia | 14,596 | 0.64× |
| Georgia | 12,731 | 0.44× |
| Colorado | 12,670 | 0.86× |
| Connecticut | 12,286 | 1.31× |
| North Carolina | 11,979 | 0.43× |
| Wisconsin | 11,883 | 0.85× |
| South Carolina | 9,940 | 0.71× |
| Illinois | 8,422 | 0.27× |
| Ohio | 8,382 | 0.29× |
| Washington | 7,559 | 0.4× |
| New Hampshire | 6,807 | 1.85× |
| Tennessee | 6,004 | 0.32× |
| Maryland | 5,931 | 0.37× |
| Michigan | 5,104 | 0.21× |
| Arizona | 4,796 | 0.25× |
| Indiana | 4,224 | 0.25× |
| Missouri | 3,375 | 0.22× |
| Minnesota | 3,213 | 0.24× |
| Utah | 2,730 | 0.33× |
| Alabama | 2,701 | 0.21× |
| Oregon | 2,360 | 0.22× |
| Nevada | 2,312 | 0.26× |
| Louisiana | 2,198 | 0.18× |
| Oklahoma | 1,993 | 0.19× |
| Rhode Island | 1,884 | 0.63× |
| Washington, District of Columbia | 1,630 | 0.58× |
| Arkansas | 1,441 | 0.19× |
| Mississippi | 1,305 | 0.17× |
| Kansas | 1,267 | 0.17× |
| Iowa | 1,260 | 0.16× |
| Maine | 1,065 | 0.32× |
| Delaware | 1,047 | 0.41× |
| West Virginia | 1,012 | 0.23× |
| Vermont | 754 | 0.46× |
| Nebraska | 738 | 0.16× |
| Idaho | 679 | 0.14× |
| New Mexico | 550 | 0.12× |
| Hawaii | 533 | 0.13× |
| Montana | 455 | 0.18× |
| South Dakota | 393 | 0.18× |
| Wyoming | 264 | 0.19× |
| North Dakota | 232 | 0.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lebanese cuisine | 2.18× | Food & Beverages |
| Jumia | 1.9× | Fashion & Accessoires |
| University of Cádiz | 3.5× | Business & Career |
| The Girl from Ipanema | 1.9× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.27 |
| Indulgence | JOY | 1.16 |
| Quality Awareness | PREMIUM | 1.02 |
| Family Orientation | CONSERVATISM | 0.99 |
| Price Sensitivity | PREMIUM | 0.99 |
| Spirituality | BALANCE | 0.88 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.6% |
| Germany | 0.2% |
| France | 0.1% |
See Health First audiences in other countries
More Business & Career audiences in United States
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Frequently asked questions
How many fans does Health First have in United States?
Health First has an estimated audience of 933,728 people in United States, concentrated in New York and Florida.
What is the gender split and age of Health First fans?
69.5% of Health First fans are female, 30.5% are male, with an average age of 45.7 years.
Which brands do Health First fans like most?
Health First fans show strongest brand affinity for Lebanese cuisine (2.18×), Jumia (1.9×), and University of Cádiz (3.5×) over the country average.
Where do Health First fans live in United States?
Health First fans in United States are most concentrated in New York (reach 700,296), Florida (reach 264,002), and New Jersey (reach 56,634). These three regions account for the largest share of the active audience.
How to read this data
Audience size is the estimated number of people in United States who actively search for Health First. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.