Hillsboro, Oregon Audience in United States
Hillsboro, Oregon has an estimated audience of 1,137,768 people in United States. 67.4% are female, 32.6% are male, average age 39.4. Top regions: Oregon, Texas, Washington. Top brand affinities: John Stuart Mill, Gauri Khan, Academy Award for Best Production Design, Bus Éireann, The Radiators (American band).
The average Hillsboro, Oregon fan in United States is 39.4 years old, more female, and lives primarily in Oregon. The audience is concentrated in Oregon, Texas, Washington. Top brand affinities include John Stuart Mill, Gauri Khan, Academy Award for Best Production Design, with strongest over-indexing on John Stuart Mill (3.6× the country average). Demographically, the Hillsboro, Oregon audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 10 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI
Demographics of Hillsboro, Oregon fans
| Metric | Value |
|---|---|
| Female | 67.4% |
| Male | 32.6% |
| Average age | 39.4 |
| Estimated audience size | 1,137,768 |
Audience persona
The typical Hillsboro, Oregon fan in United States is more female, around 39.4 years old, with strong Family Orientation tendencies and a notable affinity for John Stuart Mill.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Oregon | 240,211 | 18.42× |
| Texas | 122,372 | 1.25× |
| Washington | 59,963 | 2.63× |
| Ohio | 53,710 | 1.53× |
| California | 49,257 | 0.39× |
| Florida | 39,585 | 0.51× |
| Missouri | 35,902 | 1.96× |
| Illinois | 26,120 | 0.69× |
| Wisconsin | 19,710 | 1.15× |
| Tennessee | 19,063 | 0.84× |
| North Carolina | 16,025 | 0.47× |
| Virginia | 15,469 | 0.56× |
| Kansas | 14,200 | 1.58× |
| New York | 12,707 | 0.2× |
| Arizona | 10,996 | 0.47× |
| North Dakota | 10,218 | 4.37× |
| Georgia | 9,508 | 0.27× |
| Indiana | 9,493 | 0.46× |
| New Jersey | 9,324 | 0.32× |
| Pennsylvania | 8,190 | 0.21× |
| Minnesota | 8,068 | 0.49× |
| Alabama | 7,552 | 0.48× |
| Kentucky | 7,046 | 0.49× |
| Colorado | 6,830 | 0.38× |
| Michigan | 6,383 | 0.21× |
| Maryland | 5,478 | 0.28× |
| Idaho | 5,466 | 0.96× |
| West Virginia | 4,804 | 0.91× |
| Massachusetts | 4,492 | 0.2× |
| Oklahoma | 4,476 | 0.35× |
| Iowa | 4,370 | 0.47× |
| New Mexico | 4,360 | 0.76× |
| New Hampshire | 4,148 | 0.93× |
| Utah | 3,772 | 0.37× |
| Nevada | 3,628 | 0.33× |
| South Carolina | 3,159 | 0.18× |
| Louisiana | 2,953 | 0.2× |
| Arkansas | 2,895 | 0.31× |
| Mississippi | 2,700 | 0.29× |
| Nebraska | 2,026 | 0.36× |
| Connecticut | 1,889 | 0.17× |
| Montana | 1,861 | 0.59× |
| Hawaii | 1,842 | 0.38× |
| Alaska | 1,330 | 0.55× |
| Washington, District of Columbia | 1,265 | 0.37× |
| South Dakota | 1,199 | 0.46× |
| Maine | 856 | 0.21× |
| Delaware | 794 | 0.25× |
| Wyoming | 715 | 0.42× |
| Rhode Island | 479 | 0.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| John Stuart Mill | 3.6× | Politics & Society |
| Gauri Khan | 2.39× | Movies & TV |
| Academy Award for Best Production Design | 1.66× | Movies & TV |
| Bus Éireann | 4.13× | Cars & Mobility |
| The Radiators (American band) | 1.6× | Music & Radio |
| Stomp box | 1.99× | Music & Radio |
| Tito Puente, Jr. | 1.59× | Music & Radio |
| D3.js | 1.79× | Technology & Electronics |
| Urla, İzmir | 1.6× | Travel & Leisure |
| Iqram Dinzly | 1.64× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.22 |
| DIY Mentality | THRILL | 1.18 |
| Community Orientation | OPEN | 1.15 |
| Individualism | JOY | 1.15 |
| Need for Security | CONSERVATISM | 1.12 |
| Price Sensitivity | PREMIUM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 92.3% |
| Canada | 3.5% |
| Spain | 2.8% |
See Hillsboro, Oregon audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
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- North America (79,975,752)
- Florida (70,758,765)
Frequently asked questions
How many fans does Hillsboro, Oregon have in United States?
Hillsboro, Oregon has an estimated audience of 1,137,768 people in United States, concentrated in Oregon and Texas.
What is the gender split and age of Hillsboro, Oregon fans?
67.4% of Hillsboro, Oregon fans are female, 32.6% are male, with an average age of 39.4 years.
Which brands do Hillsboro, Oregon fans like most?
Hillsboro, Oregon fans show strongest brand affinity for John Stuart Mill (3.6×), Gauri Khan (2.39×), and Academy Award for Best Production Design (1.66×) over the country average.
Where do Hillsboro, Oregon fans live in United States?
Hillsboro, Oregon fans in United States are most concentrated in Oregon (reach 240,211), Texas (reach 122,372), and Washington (reach 59,963). These three regions account for the largest share of the active audience.
What other brands do Hillsboro, Oregon fans also like?
Beyond Hillsboro, Oregon itself, the audience over-indexes on Gauri Khan (2.39×), Academy Award for Best Production Design (1.66×), Bus Éireann (4.13×), and The Radiators (American band) (1.6×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Hillsboro, Oregon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.