Rascasse Audience Intelligence

Human resources Audience in United States

A data profile of the people who buy, follow and care about Human resources in United States — modelled from more than twelve digital signal sources. Human resources has an estimated audience of 11,585,150 people in United States.

#113among Field of study in United States#2024among Topic in United States#308in Business & Career

The average Human resources fan in United States is 40.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Human resources profile in United States.

Audience size
11.6M
in United States
Gender
52.3%♀
47.7% male
Age
40.7
average years
Country rank
#3084
Topic in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Human resources fans

52.3% are female, 47.7% are male, average age 40.7.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for Human resources audience in United States
MetricValue
Female52.3%
Male47.7%
Average age40.7
Estimated audience size11,585,150
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Human resources audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3920%
40-4924%
50+22%
Fig. 04

Worldwide distribution

23.4%

of the worldwide Human resources audience comes from United States.

Worldwide audience distribution share by country for Human resources
CountryShare
United States23.4%
Japan13.8%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Human resources audience in United States is strongest.

Fig. 05

Top regions by affinity

Human resources fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~200K2.07×
02Alabama~300K1.77×
03New Mexico~100K1.77×
04Virginia~400K1.37×
05Georgia~500K1.35×
06Texas~1.5M1.31×
07Louisiana~200K1.22×
08Arkansas~100K1.21×
09North Carolina~400K1.18×
10California~1.5M1.14×
11New York~700K1.08×
12Maryland~200K1.08×
13Colorado~200K1.08×
14Tennessee~200K1.07×
15Washington, District of Columbia~40K1.06×
16Rhode Island~40K1.04×
17Oklahoma~100K1.03×
18Illinois~400K1.01×
19South Carolina~200K1.01×
20North Dakota~20K1.01×
21Florida~700K0.95×
22Missouri~200K0.95×
23Pennsylvania~400K0.94×
24Kentucky~100K0.93×
25Connecticut~100K0.93×
26Hawaii~50K0.92×
27Michigan~300K0.91×
28Indiana~200K0.91×
29Nevada~100K0.91×
30New Jersey~300K0.90×
31Iowa~90K0.90×
32Oregon~100K0.88×
33South Dakota~20K0.88×
34Minnesota~100K0.87×
35Arizona~200K0.86×
36Idaho~50K0.86×
37West Virginia~50K0.86×
38Delaware~30K0.86×
39Alaska~20K0.86×
40Vermont~20K0.86×
41Wisconsin~100K0.85×
42Ohio~300K0.84×
43Massachusetts~200K0.84×
44Nebraska~50K0.84×
45Montana~30K0.81×
46Kansas~70K0.80×
47New Hampshire~40K0.77×
48Washington~200K0.75×
49Utah~80K0.73×
50Maine~30K0.73×
Fig. 06

Affinity by region

Affinity by region — Human resources, United States
0.73×1.00×2.07×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Human resources. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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