Human resources Audience in United States

Human resources has an estimated audience of 11,585,150 people in United States. 52.3% are female, 47.7% are male, average age 40.7. Top regions: California, Texas, Florida.

The average Human resources fan in United States is 40.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Human resources audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Career Orientation, Family Orientation.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of Human resources fans

Demographic split for Human resources audience in United States
MetricValue
Female52.3%
Male47.7%
Average age40.7
Estimated audience size11,585,150

Top regions in United States

Top regions ranked by reach for Human resources in United States
RegionReachAffinity
California1,567,7271.23×
Texas1,371,2001.38×
Florida815,2401.04×
New York787,6541.22×
Georgia464,0021.3×
Illinois420,7001.09×
North Carolina385,6301.11×
Pennsylvania384,3120.99×
Virginia357,0991.27×
Michigan296,5250.98×
Ohio292,4130.82×
New Jersey279,4110.95×
Tennessee266,7311.15×
Alabama237,7921.47×
Maryland219,7151.1×
Arizona215,3720.91×
Massachusetts206,3620.9×
Colorado203,6731.12×
Mississippi191,8522.01×
Washington184,6580.79×
Indiana183,7980.87×
South Carolina179,9341.03×
Missouri178,0020.95×
Louisiana177,9971.19×
Minnesota153,4800.92×
Wisconsin152,3350.87×
Oklahoma136,3511.06×
Kentucky133,1340.92×
Oregon116,0280.87×
Connecticut115,4720.99×
Arkansas113,2141.19×
New Mexico106,0371.83×
Nevada105,6940.94×
Iowa87,8910.92×
Utah73,4860.71×
Kansas70,6730.77×
Nebraska46,7120.8×
Hawaii46,4600.93×
Idaho42,6290.73×
West Virginia41,5720.77×
Washington, District of Columbia39,3631.13×
Rhode Island37,1351.01×
New Hampshire31,3120.69×
Maine26,6680.64×
Delaware25,5320.8×
Montana24,2950.76×
North Dakota22,3890.94×
South Dakota20,8040.78×
Alaska18,4520.74×
Vermont15,1680.75×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Human resources audience
TraitClusterScore
Career OrientationPOWER2.13
Family OrientationCONSERVATISM1.6
PatriotismCONSERVATISM1.5
Quality AwarenessPREMIUM1.47
Convenience OrientationPREMIUM1.39
Need for SecurityCONSERVATISM1.37

Worldwide distribution

Worldwide audience distribution share by country for Human resources
CountryShare
United States23.4%
Japan13.9%
United Kingdom4.7%

See Human resources audiences in other countries

More Field of study audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Human resources. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.