Human resources Audience in Germany
Human resources has an estimated audience of 1,457,440 people in Germany. 49.8% are female, 50.2% are male, average age 42.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg.
The average Human resources fan in Germany is 42.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Demographically, the Human resources audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Career Orientation, Sustainability.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Human resources fans
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 42.0 |
| Estimated audience size | 1,457,440 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 399,160 | 1.25× |
| Bayern | 274,908 | 1.17× |
| Baden-Württemberg | 262,364 | 1.32× |
| Hessen | 166,765 | 1.5× |
| Niedersachsen | 132,932 | 0.94× |
| Berlin | 80,517 | 1.24× |
| Rheinland-Pfalz | 77,276 | 1.06× |
| Sachsen | 62,125 | 0.87× |
| Schleswig-Holstein | 49,376 | 0.94× |
| Hamburg | 44,843 | 1.36× |
| Brandenburg | 30,478 | 0.67× |
| Thüringen | 24,326 | 0.66× |
| Sachsen-Anhalt | 24,184 | 0.64× |
| Mecklenburg-Vorpommern | 15,514 | 0.56× |
| Bremen | 14,175 | 1.14× |
| Saarland | 12,212 | 0.68× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.05 |
| Sustainability | BALANCE | 1.55 |
| Indulgence | JOY | 1.48 |
| Quality Awareness | PREMIUM | 1.44 |
| Urban Lifestyle | OPEN | 1.42 |
| Pet Ownership | JOY | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.4% |
| Japan | 13.9% |
| United Kingdom | 4.7% |
See Human resources audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Human resources. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.