IOL Audience in United States

IOL has an estimated audience of 347,253 people in United States. 97.9% are female, 2.1% are male, average age 36.4.
Category: Pets & Animals · Type: Website / Newspaper / Magazine
Demographics of IOL fans
| Metric | Value |
|---|---|
| Female | 97.9% |
| Male | 2.1% |
| Average age | 36.4 |
| Estimated audience size | 347,253 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 41.1% |
| United States | 38.6% |
| Spain | 11.1% |
See IOL audiences in other countries
More Pets & Animals audiences in United States
How to read this data
Audience size is the estimated number of people in United States who actively search for IOL. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.