Islay whisky Audience in United States
Islay whisky has an estimated audience of 349,171 people in United States. 34.4% are female, 65.6% are male, average age 40.2. Top regions: California, Texas, New York.
The average Islay whisky fan in United States is 40.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York.
Category: Food & Beverages · Type: Topic · Subtype: Alcohol
Demographics of Islay whisky fans
| Metric | Value |
|---|---|
| Female | 34.4% |
| Male | 65.6% |
| Average age | 40.2 |
| Estimated audience size | 349,171 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 38,266 | 1.0× |
| Texas | 22,834 | 0.76× |
| New York | 21,520 | 1.1× |
| Florida | 18,902 | 0.8× |
| Washington | 11,562 | 1.65× |
| Illinois | 11,042 | 0.95× |
| Pennsylvania | 10,590 | 0.9× |
| Michigan | 9,273 | 1.02× |
| North Carolina | 9,234 | 0.88× |
| Ohio | 9,196 | 0.85× |
| Virginia | 9,033 | 1.06× |
| Georgia | 8,863 | 0.82× |
| New Jersey | 8,107 | 0.91× |
| Massachusetts | 8,052 | 1.17× |
| Colorado | 7,788 | 1.42× |
| Arizona | 7,355 | 1.03× |
| Tennessee | 5,762 | 0.82× |
| Maryland | 5,597 | 0.93× |
| Oregon | 5,367 | 1.34× |
| Missouri | 5,336 | 0.95× |
| Minnesota | 5,039 | 1.01× |
| Indiana | 4,677 | 0.73× |
| Wisconsin | 4,406 | 0.84× |
| South Carolina | 4,076 | 0.78× |
| Nevada | 3,883 | 1.15× |
| Alabama | 3,754 | 0.77× |
| Louisiana | 3,584 | 0.8× |
| Connecticut | 3,519 | 1.0× |
| Kentucky | 3,088 | 0.71× |
| Oklahoma | 3,065 | 0.79× |
| Iowa | 2,614 | 0.91× |
| Kansas | 2,433 | 0.88× |
| Utah | 2,068 | 0.66× |
| Idaho | 2,049 | 1.17× |
| Nebraska | 1,958 | 1.12× |
| Hawaii | 1,896 | 1.26× |
| Maine | 1,874 | 1.5× |
| Arkansas | 1,865 | 0.65× |
| Washington, District of Columbia | 1,783 | 1.7× |
| New Mexico | 1,669 | 0.95× |
| New Hampshire | 1,485 | 1.08× |
| Mississippi | 1,427 | 0.5× |
| Montana | 1,206 | 1.25× |
| West Virginia | 1,109 | 0.68× |
| Rhode Island | 993 | 0.89× |
| Alaska | 968 | 1.3× |
| Vermont | 922 | 1.5× |
| Delaware | 790 | 0.82× |
| South Dakota | 774 | 0.96× |
| North Dakota | 695 | 0.97× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.9% |
| United Kingdom | 13.5% |
| Germany | 9.5% |
See Islay whisky audiences in other countries
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- Vodka (19,600,474)
- Microbrewery (17,831,954)
How to read this data
Audience size is the estimated number of people in United States who actively search for Islay whisky. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.