Isopropyl alcohol Audience in United States

Isopropyl alcohol logo

Isopropyl alcohol has an estimated audience of 986,176 people in United States. 77.2% are female, 22.8% are male, average age 48.0. Top regions: California, Texas, Florida. Top brand affinities: Lebanese cuisine, Overboard (film), Fast Five, Cadbury World, Celtic punk.

The average Isopropyl alcohol fan in United States is 48.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lebanese cuisine, Overboard (film), Fast Five, with strongest over-indexing on Lebanese cuisine (1.68× the country average). Demographically, the Isopropyl alcohol audience skews more female with an average age of 48.0, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Isopropyl alcohol fans

Demographic split for Isopropyl alcohol audience in United States
MetricValue
Female77.2%
Male22.8%
Average age48.0
Estimated audience size986,176

Audience persona

The typical Isopropyl alcohol fan in United States is more female, around 48.0 years old, with strong Family Orientation tendencies and a notable affinity for Lebanese cuisine.

Top regions in United States

Top regions ranked by reach for Isopropyl alcohol in United States
RegionReachAffinity
California135,1621.25×
Texas82,1510.97×
Florida60,4030.9×
New York55,0101×
Illinois37,1851.13×
Pennsylvania33,5961.01×
Ohio32,7111.08×
Michigan28,2361.09×
Washington27,9601.41×
Georgia27,2050.9×
North Carolina27,1940.92×
New Jersey23,9120.95×
Virginia23,2110.97×
Massachusetts22,9721.18×
Arizona21,1281.05×
Colorado18,5541.19×
Indiana18,2711.01×
Minnesota18,2471.29×
Wisconsin17,2521.16×
Tennessee17,0230.86×
Missouri15,9481×
Maryland15,6270.92×
Oregon14,2921.26×
South Carolina11,6110.78×
Utah11,2271.27×
Kentucky10,2580.83×
Oklahoma10,2320.93×
Louisiana10,1400.8×
Alabama10,0410.73×
Connecticut9,6450.98×
Iowa8,8781.09×
Nevada8,2720.87×
Kansas8,1781.05×
Arkansas6,8340.84×
Idaho5,3311.08×
Mississippi5,3240.66×
Nebraska5,1961.05×
New Mexico4,6740.94×
Hawaii4,4291.04×
New Hampshire4,2211.09×
Maine3,6151.02×
West Virginia3,5510.77×
Montana2,9591.08×
Rhode Island2,8090.89×
Alaska2,5531.21×
Washington, District of Columbia2,4360.82×
Delaware2,2910.84×
North Dakota2,2651.12×
South Dakota2,1620.95×
Vermont1,6360.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Isopropyl alcohol audience
BrandAffinityCategory
Lebanese cuisine1.68×Food & Beverages
Overboard (film)1.6×Movies & TV
Fast Five1.52×Movies & TV
Cadbury World2.31×Travel & Leisure
Celtic punk1.59×Music & Radio
Cachaça2.92×Food & Beverages
E-box1.6×Health
Cake Craft and Decoration2.53×Food & Beverages
Shahid Kapoor1.51×Movies & TV
Cash Cab (U.S. game show)2.27×Movies & TV
Indiana University School of Medicine1.79×Business & Career
Omaha Storm Chasers1.71×Sports
All You Need Is Love2.06×Music & Radio
Tabriz4.49×Travel & Leisure
Canino1.92×Travel & Leisure
Cachoeira2×Travel & Leisure
Cache Cache2.04×Fashion & Accessoires
Sixx1.51×Movies & TV
William Boyd (writer)1.51×Literature
Lemar1.55×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Isopropyl alcohol audience
TraitClusterScore
Family OrientationCONSERVATISM1.83
IndulgenceJOY1.32
Convenience OrientationPREMIUM1.3
Pet OwnershipJOY1.28
Price SensitivityPREMIUM1.28
Healthy LifestyleBALANCE1.25

Worldwide distribution

Worldwide audience distribution share by country for Isopropyl alcohol
CountryShare
United States50.2%
Netherlands9.4%
Germany5.6%

See Isopropyl alcohol audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Isopropyl alcohol have in United States?

Isopropyl alcohol has an estimated audience of 986,176 people in United States, concentrated in California and Texas.

What is the gender split and age of Isopropyl alcohol fans?

77.2% of Isopropyl alcohol fans are female, 22.8% are male, with an average age of 48.0 years.

Which brands do Isopropyl alcohol fans like most?

Isopropyl alcohol fans show strongest brand affinity for Lebanese cuisine (1.68×), Overboard (film) (1.6×), and Fast Five (1.52×) over the country average.

Where do Isopropyl alcohol fans live in United States?

Isopropyl alcohol fans in United States are most concentrated in California (reach 135,162), Texas (reach 82,151), and Florida (reach 60,403). These three regions account for the largest share of the active audience.

What other brands do Isopropyl alcohol fans also like?

Beyond Isopropyl alcohol itself, the audience over-indexes on Overboard (film) (1.6×), Fast Five (1.52×), Cadbury World (2.31×), and Celtic punk (1.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Isopropyl alcohol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.