Rascasse Audience Intelligence

Jay Wheeler Audience in United States

Jay Wheeler has an estimated audience of 294K people in United States.

#352among Hip hop in United States#12103among people in United States#6941in Music & Radio

The average Jay Wheeler fan in United States is 33.3 years old, balanced, and lives primarily in Florida.

Its fans are 1.1 years older than the group average of 32.2.

Women make up 52.1% of the fan base, 2.9 percentage points more than the group average.

Compared with the other 1356 objects in Hip hop, Jay Wheeler fans stand out for their interest in J Balvin, Beijing and Mariachi.

Most fans live in Florida, New York, Texas.

Top affinities include Daddy Yankee, J Balvin, Beijing, with strongest over-indexing on Daddy Yankee (6.98× the country average).

Demographically, the Jay Wheeler audience skews balanced with an average age of 33.3, and over-indexes on personality traits such as Extroversion, Indulgence.

The typical Jay Wheeler fan in United States is balanced, around 33.3 years old, with strong Extroversion tendencies and a notable affinity for Daddy Yankee.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
294K
in United States
Gender
52.1%♀
47.9% male
Age
33.3
average years
Country rank
#49086
among all objects in United States
Fig. 01

Search interest · 12-month trend

+76%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Jay Wheeler fans

52.1% are female, 47.9% are male, average age 33.3.

Fig. 02

Gender split

52.1%
Female
47.9%
Male
Demographic split for Jay Wheeler audience in United States
MetricValue
Female52.1%
Male47.9%
Average age33.3
Estimated audience size294K
Fig. 03

Age distribution

Ø 33.3
average years
Age distribution of the Jay Wheeler audience in United States
Age bracketShare%
16-2438%
25-3422%
35-4416%
45-5413%
55+10%
Fig. 04

Worldwide distribution

25.9%

of the worldwide Jay Wheeler audience comes from United States.

Worldwide audience distribution share by country for Jay Wheeler
CountryShare
United States25.9%
Spain16.7%
Chile7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Jay Wheeler fans by region: top regions in United States
#RegionReachAffinity×
01Florida~100K5.25×
02Connecticut~10K3.79×
03Rhode Island~3K3.49×
04New Jersey~20K2.45×
05Massachusetts~10K2.25×
06New York~40K2.15×
07Pennsylvania~20K1.70×
08Texas~30K1.60×
09Maryland~8K1.45×
10Georgia~10K1.32×
11Virginia~9K1.23×
12North Carolina~10K1.15×
13Illinois~10K1.13×
14Nevada~3K1.12×
15Washington, District of Columbia<1K1.09×
16Delaware<1K1.04×
17Utah~3K0.92×
18California~30K0.90×
19Alaska<1K0.86×
20Vermont<1K0.86×
21North Dakota<1K0.85×
22Montana<1K0.84×
23Wisconsin~4K0.83×
24South Carolina~4K0.83×
25Kentucky~3K0.83×
26South Dakota<1K0.83×
27Louisiana~3K0.81×
28Tennessee~5K0.79×
29New Hampshire<1K0.79×
30Nebraska~1K0.78×
31Maine<1K0.78×
32Arizona~5K0.77×
33New Mexico~1K0.77×
34West Virginia~1K0.76×
35Hawaii<1K0.76×
36Indiana~4K0.75×
37Colorado~4K0.73×
38Idaho~1K0.73×
39Arkansas~2K0.72×
40Kansas~2K0.71×
41Mississippi~2K0.69×
42Oklahoma~2K0.67×
43Ohio~7K0.66×
44Iowa~2K0.66×
45Alabama~3K0.64×
46Oregon~2K0.59×
47Minnesota~3K0.57×
48Washington~4K0.54×
49Missouri~3K0.53×
50Michigan~4K0.50×
Fig. 06

Affinity by region

Affinity by region — Jay Wheeler, United States
0.50×1.00×5.25×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Jay Wheeler audience vs. the country average
#·InterestCategoryAffinity×
01Daddy YankeeMusic & Radio6.98×
02J BalvinMusic & Radio6.87×
03BeijingTravel & Leisure5.71×
04MariachiMusic & Radio4.99×
05CumbiaMusic & Radio4.58×
06DancehallsMusic & Radio2.75×
07ReggaetonMusic & Radio2.43×
08Sam's ClubShopping2.28×
09MexicoTravel & Leisure2.24×
10Las VegasTravel & Leisure2.11×
11DrawingHome & Garden1.77×
12Instant messagingInternet & Social Media1.68×
13UniversityBusiness & Career1.63×
14FoodieFood & Beverages1.61×
15Google DriveTechnology & Electronics1.59×
16RecreationTravel & Leisure1.57×
17TattoosFashion & Accessoires1.53×
18HairstyleBeauty & Wellness1.52×
19SupermanMovies & TV1.51×
20FIFA World CupSports1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Jay Wheeler audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Jay Wheeler audience vs. the country average · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.39×
IndulgenceJOY1.33×
Risk AppetiteTHRILL1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Jay Wheeler audience vs. the country average · Rather not
TraitClusterDeviationScore
IndividualismJOY0.83×
Quality AwarenessPREMIUM0.85×
PatriotismCONSERVATISM0.86×
0×1.00× baseline2×
Appendix

Explore more audiences

More Hip hop audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Jay Wheeler over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/jay-wheeler-10001310” · Methodology