Jay-Z Audience in United States

Jay-Z logo

Jay-Z has an estimated audience of 5,632,665 people in United States. 49.0% are female, 51.0% are male, average age 31.4. Top regions: California, Texas, New York. Top brand affinities: Rhianna (singer), Euphoria, 40/40 Club, Beauty, Afrobeat.

The average Jay-Z fan in United States is 31.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Rhianna (singer), Euphoria, 40/40 Club, with strongest over-indexing on Rhianna (singer) (7.35× the country average). Demographically, the Jay-Z audience skews balanced with an average age of 31.4, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Jay-Z fans

Demographic split for Jay-Z audience in United States
MetricValue
Female49.0%
Male51.0%
Average age31.4
Estimated audience size5,632,665

Audience persona

The typical Jay-Z fan in United States is balanced, around 31.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Rhianna (singer).

Top regions in United States

Top regions ranked by reach for Jay-Z in United States
RegionReachAffinity
California650,5441.05×
Texas553,7341.14×
New York519,7441.65×
Florida436,3981.14×
Georgia310,3691.79×
North Carolina240,9141.42×
Pennsylvania238,3141.26×
Illinois228,8541.22×
New Jersey208,3571.45×
Ohio193,4521.11×
Virginia181,4711.32×
Maryland172,1261.78×
Michigan171,1541.16×
Tennessee119,9841.06×
Massachusetts116,5321.05×
South Carolina113,1981.34×
Louisiana105,6441.45×
Indiana103,9661.01×
Alabama101,7701.29×
Arizona96,1830.84×
Missouri93,8951.03×
Washington93,5080.83×
Connecticut72,0681.28×
Mississippi68,5141.48×
Wisconsin66,0790.78×
Nevada65,3761.2×
Colorado65,2400.73×
Minnesota63,2080.78×
Kentucky59,1990.84×
Oklahoma54,0430.86×
Oregon46,3190.72×
Arkansas43,5680.94×
Kansas34,2340.77×
Iowa31,3250.68×
Utah30,6170.61×
Washington, District of Columbia27,5671.63×
Delaware21,4231.38×
New Mexico19,4730.69×
Nebraska19,2150.68×
West Virginia18,2490.7×
Hawaii17,3060.71×
Rhode Island16,8640.94×
Idaho15,4910.55×
New Hampshire14,7420.66×
Maine14,0250.7×
Montana8,1060.52×
South Dakota7,6430.59×
Alaska6,8620.57×
North Dakota6,7450.58×
Vermont5,9750.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jay-Z audience
BrandAffinityCategory
Rhianna (singer)7.35×Music & Radio
Euphoria1.82×Movies & TV
40/40 Club9.94×Travel & Leisure
Beauty1.58×Beauty & Wellness
Afrobeat3.85×Music & Radio
Contemporary R&B2.38×Music & Radio
Lace wig3.32×Beauty & Wellness
NBA Finals2.83×Sports
Hair Extensions3.23×Beauty & Wellness
NBA playoffs2.8×Sports
Hip hop music1.69×Music & Radio
Wig2.68×Beauty & Wellness
Department of Motor Vehicles3.57×Cars & Mobility
Curly Hair3.05×Beauty & Wellness
Spotify1.62×Internet & Social Media
Underground hip hop3.09×Music & Radio
Braid2.74×Home & Garden
Texas Roadhouse1.87×Food & Beverages
Los Angeles Lakers2.39×Sports
Yahoo!ショッピング1.94×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jay-Z audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.62
Early Adopter MentalityPOWER1.51
Luxury OrientationPREMIUM1.34
ExtroversionTHRILL1.27
Social Media UsageJOY1.18
Sports ActivityPOWER1.17

Worldwide distribution

Worldwide audience distribution share by country for Jay-Z
CountryShare
United States40.8%
Brazil5.0%
United Kingdom4.5%

See Jay-Z audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does Jay-Z have in United States?

Jay-Z has an estimated audience of 5,632,665 people in United States, concentrated in California and Texas.

What is the gender split and age of Jay-Z fans?

49.0% of Jay-Z fans are female, 51.0% are male, with an average age of 31.4 years.

Which brands do Jay-Z fans like most?

Jay-Z fans show strongest brand affinity for Rhianna (singer) (7.35×), Euphoria (1.82×), and 40/40 Club (9.94×) over the country average.

Where do Jay-Z fans live in United States?

Jay-Z fans in United States are most concentrated in California (reach 650,544), Texas (reach 553,734), and New York (reach 519,744). These three regions account for the largest share of the active audience.

What other brands do Jay-Z fans also like?

Beyond Jay-Z itself, the audience over-indexes on Euphoria (1.82×), 40/40 Club (9.94×), Beauty (1.58×), and Afrobeat (3.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jay-Z. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.