Rascasse Audience Intelligence

Jay-Z Audience in United States

A data profile of the people who buy, follow and care about Jay-Z in United States — modelled from more than twelve digital signal sources. Jay-Z has an estimated audience of 5,752,415 people in United States.

#25among Hip hop in United States#562among Person in United States#501in Music & Radio

The average Jay-Z fan in United States is 31.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Rhianna (singer), 40/40 Club, Beauty, with strongest over-indexing on Rhianna (singer) (7.35× the country average).

Demographically, the Jay-Z audience skews balanced with an average age of 31.4, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jay-Z fan in United States is balanced, around 31.4 years old, with strong Extroversion tendencies and a notable affinity for Rhianna (singer).

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jay-Z profile in United States.

Audience size
5.8M
in United States
Gender
49.0%♀
51.0% male
Age
31.4
average years
Country rank
#5906
Person in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jay-Z fans

49.0% are female, 51.0% are male, average age 31.4.

Fig. 02

Gender split

49.0%
Female
51.0%
Male
Demographic split for Jay-Z audience in United States
MetricValue
Female49.0%
Male51.0%
Average age31.4
Estimated audience size5,752,415
Fig. 03

Age distribution

Ø 31.4
average years
Age distribution of the Jay-Z audience in United States
Age bracketShare%
16-1941%
20-2922%
30-3916%
40-4912%
50+8%
Fig. 04

Worldwide distribution

41.4%

of the worldwide Jay-Z audience comes from United States.

Worldwide audience distribution share by country for Jay-Z
CountryShare
United States41.4%
Brazil4.8%
United Kingdom4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jay-Z audience in United States is strongest.

Fig. 05

Top regions by affinity

Jay-Z fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~200K1.92×
02Georgia~300K1.85×
03New York~500K1.72×
04Washington, District of Columbia~30K1.71×
05New Jersey~200K1.51×
06Delaware~20K1.51×
07Louisiana~100K1.50×
08Mississippi~70K1.48×
09North Carolina~200K1.46×
10Virginia~200K1.36×
11Pennsylvania~300K1.33×
12South Carolina~100K1.32×
13Connecticut~70K1.29×
14Alabama~100K1.27×
15Illinois~200K1.16×
16Florida~400K1.14×
17Ohio~200K1.14×
18Texas~500K1.13×
19Michigan~200K1.13×
20Nevada~60K1.13×
21Massachusetts~100K1.02×
22Rhode Island~20K1.02×
23Tennessee~100K1.01×
24California~600K1.00×
25Missouri~90K0.99×
26Indiana~100K0.96×
27Arkansas~40K0.94×
28Kentucky~60K0.85×
29Oklahoma~50K0.84×
30Arizona~90K0.82×
31Washington~90K0.76×
32Minnesota~60K0.76×
33Wisconsin~60K0.75×
34Kansas~30K0.75×
35Nebraska~20K0.71×
36West Virginia~20K0.71×
37New Mexico~20K0.70×
38Maine~10K0.70×
39Alaska~8K0.70×
40Colorado~60K0.69×
41Vermont~7K0.69×
42Oregon~40K0.67×
43Hawaii~20K0.66×
44New Hampshire~10K0.65×
45Iowa~30K0.64×
46South Dakota~8K0.64×
47North Dakota~7K0.64×
48Utah~30K0.60×
49Montana~9K0.57×
50Idaho~20K0.56×
Fig. 06

Affinity by region

Affinity by region — Jay-Z, United States
0.56×1.00×1.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jay-Z audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jay-Z audience
#·InterestCategoryAffinity×
0140/40 ClubTravel & Leisure9.94×
02Rhianna (singer)Music & Radio7.35×
03AfrobeatMusic & Radio3.85×
04Department of Motor VehiclesCars & Mobility3.57×
05Lace wigBeauty & Wellness3.32×
06Hair ExtensionsBeauty & Wellness3.23×
07New York KnicksSports3.22×
08Underground hip hopMusic & Radio3.09×
09Curly HairBeauty & Wellness3.05×
10NBA FinalsSports2.83×
11Long hairBeauty & Wellness2.81×
12NBA playoffsSports2.80×
13BraidHome & Garden2.74×
14WigBeauty & Wellness2.68×
15Los Angeles LakersSports2.39×
16Contemporary R&BMusic & Radio2.38×
17Texas RoadhouseFood & Beverages1.87×
18Hip hop musicMusic & Radio1.69×
19SpotifyInternet & Social Media1.62×
20BeautyBeauty & Wellness1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jay-Z audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jay-Z audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.28×
Early Adopter MentalityPOWER1.27×
SustainabilityBALANCE1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jay-Z audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.57×
PatriotismCONSERVATISM0.59×
Community OrientationOPEN0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jay-Z have in United States?

Jay-Z has an estimated audience of 5,752,415 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Jay-Z fans?

49.0% of Jay-Z fans are female, 51.0% are male, with an average age of 31.4 years.

03

Which brands do Jay-Z fans like most?

Jay-Z fans show strongest brand affinity for Rhianna (singer) (7.35×), 40/40 Club (9.94×), and Beauty (1.58×) over the country average.

04

Where do Jay-Z fans live in United States?

Jay-Z fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and New York (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Jay-Z fans also like?

Beyond Jay-Z itself, the audience over-indexes on 40/40 Club (9.94×), Beauty (1.58×), Afrobeat (3.85×), and Contemporary R&B (2.38×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Jay-Z audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jay-Z. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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