Rascasse Audience Intelligence

Jo Malone London Target Market in United States

A data profile of the people who buy, follow and care about Jo Malone London in United States — modelled from more than twelve digital signal sources. Jo Malone London has an estimated audience of 484,154 people in United States.

#28among Fragrances in United States#3828among Brand in United States#408in Beauty & Wellness

The average Jo Malone London fan in United States is 38.8 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Category: Beauty & Wellness · Type: Brand · Subtype: Fragrances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jo Malone London profile in United States.

Audience size
484K
in United States
Gender
70.8%♀
29.2% male
Age
38.8
average years
Country rank
#37364
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Jo Malone London

70.8% are female, 29.2% are male, average age 38.8.

Fig. 02

Gender split

70.8%
Female
29.2%
Male
Demographic split for Jo Malone London audience in United States
MetricValue
Female70.8%
Male29.2%
Average age38.8
Estimated audience size484,154
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Jo Malone London audience in United States
Age bracketShare%
16-1926%
20-2917%
30-3914%
40-4920%
50+23%
Fig. 04

Worldwide distribution

10.9%

of the worldwide Jo Malone London audience comes from United States.

Worldwide audience distribution share by country for Jo Malone London
CountryShare
United States10.9%
China9.5%
Taiwan9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jo Malone London audience in United States is strongest.

Fig. 05

Top regions by affinity

Jo Malone London customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K8.32×
02New York~100K4.70×
03California~100K2.30×
04Texas~90K2.22×
05Washington~20K2.00×
06Florida~50K1.66×
07New Jersey~20K1.62×
08Georgia~20K1.24×
09Arizona~10K1.18×
10Tennessee~10K1.10×
11Maryland~8K1.00×
12Virginia~10K0.98×
13Michigan~10K0.95×
14Colorado~7K0.95×
15Alaska<1K0.94×
16Vermont<1K0.94×
17South Dakota~1K0.93×
18North Dakota<1K0.93×
19Hawaii~2K0.92×
20Montana~1K0.92×
21Rhode Island~1K0.90×
22Delaware~1K0.90×
23Connecticut~4K0.88×
24West Virginia~2K0.88×
25New Hampshire~2K0.88×
26Maine~2K0.88×
27Ohio~10K0.86×
28Idaho~2K0.86×
29Mississippi~3K0.85×
30New Mexico~2K0.85×
31Nebraska~2K0.85×
32Louisiana~5K0.83×
33Arkansas~3K0.83×
34Kansas~3K0.82×
35Iowa~3K0.80×
36Illinois~10K0.79×
37Nevada~4K0.79×
38Massachusetts~7K0.78×
39Kentucky~5K0.78×
40Oklahoma~4K0.78×
41Alabama~5K0.77×
42Utah~3K0.77×
43South Carolina~5K0.75×
44Oregon~4K0.75×
45Missouri~6K0.72×
46Indiana~6K0.70×
47Wisconsin~5K0.70×
48Minnesota~5K0.70×
49North Carolina~10K0.68×
50Pennsylvania~10K0.65×
Fig. 06

Affinity by region

Affinity by region — Jo Malone London, United States
0.65×1.00×8.32×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Jo Malone London. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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