José Andrés Audience in United States

José Andrés logo

José Andrés has an estimated audience of 733,216 people in United States. 57.3% are female, 42.7% are male, average age 46.0. Top regions: California, New York, Florida. Top brand affinities: Home staging, Kasik, Kaytranada, Israel, Jeep Grand Cherokee (WJ).

The average José Andrés fan in United States is 46.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Home staging, Kasik, Kaytranada, with strongest over-indexing on Home staging (17.2× the country average). Demographically, the José Andrés audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Person · Subtype: Chef

Demographics of José Andrés fans

Demographic split for José Andrés audience in United States
MetricValue
Female57.3%
Male42.7%
Average age46.0
Estimated audience size733,216

Audience persona

The typical José Andrés fan in United States is more female, around 46.0 years old, with strong Indulgence tendencies and a notable affinity for Home staging.

Top regions in United States

Top regions ranked by reach for José Andrés in United States
RegionReachAffinity
California106,8901.33×
New York62,9871.54×
Florida50,3271.01×
Texas43,5820.69×
Virginia28,6341.6×
Illinois27,2181.11×
Pennsylvania22,9640.93×
New Jersey22,6501.21×
Maryland20,5211.63×
Massachusetts19,2831.33×
North Carolina18,1240.82×
Washington17,2801.17×
Georgia15,3410.68×
Ohio14,2000.63×
Michigan13,2970.69×
Washington, District of Columbia12,7355.78×
Colorado9,9500.86×
Arizona9,6390.64×
Tennessee9,2690.63×
Nevada9,1141.29×
Minnesota8,7300.83×
Oregon8,6651.03×
Wisconsin8,4600.77×
Connecticut7,7051.05×
Missouri7,5510.64×
South Carolina7,4690.68×
Indiana7,4070.55×
Kentucky5,6810.62×
Louisiana5,3020.56×
Oklahoma4,2920.53×
Kansas3,8970.67×
Alabama3,8070.37×
Utah3,7540.57×
Iowa3,3300.55×
Mississippi3,0670.51×
Arkansas3,0270.5×
Nebraska2,8370.77×
New Mexico2,8220.77×
Hawaii2,7300.87×
Maine2,6841.02×
Idaho2,5980.71×
West Virginia2,5320.74×
Rhode Island2,4621.05×
New Hampshire2,4340.84×
Vermont2,0911.62×
Alaska2,0591.31×
Montana1,9580.96×
South Dakota1,8111.07×
Delaware1,8040.89×
North Dakota1,6461.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for José Andrés audience
BrandAffinityCategory
Home staging17.2×Home & Garden
Kasik32.48×Travel & Leisure
Kaytranada23.8×Music & Radio
Israel3.49×Travel & Leisure
Jeep Grand Cherokee (WJ)9.33×Cars & Mobility
Natural rubber2.91×Cars & Mobility
Horeca20×Travel & Leisure
Pallet racking15.34×Home & Garden
Historic site4×Arts & Culture
Kāhala, Hawaii20×Travel & Leisure
edureka31.71×Business & Career
Nationality1.83×Politics & Society
Edelbrock11.89×Cars & Mobility
Jeep Wagoneer4.88×Cars & Mobility
Nebraska Cornhuskers football2.81×Sports
Kearny, New Jersey21.07×Travel & Leisure
Tierra Cali5.78×Travel & Leisure
Throne of Glass5.39×Literature
Google Photos1.75×Technology & Electronics
Grinch2.81×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by José Andrés audience
TraitClusterScore
IndulgenceJOY2.22
Design AffinityPREMIUM2.13
Quality AwarenessPREMIUM1.98
SustainabilityBALANCE1.91
TravellingTHRILL1.67
Early Adopter MentalityPOWER1.55

Worldwide distribution

Worldwide audience distribution share by country for José Andrés
CountryShare
United States67.4%
Spain15.7%
United Kingdom4.5%

See José Andrés audiences in other countries

More Chef audiences in United States

Frequently asked questions

How many fans does José Andrés have in United States?

José Andrés has an estimated audience of 733,216 people in United States, concentrated in California and New York.

What is the gender split and age of José Andrés fans?

57.3% of José Andrés fans are female, 42.7% are male, with an average age of 46.0 years.

Which brands do José Andrés fans like most?

José Andrés fans show strongest brand affinity for Home staging (17.2×), Kasik (32.48×), and Kaytranada (23.8×) over the country average.

Where do José Andrés fans live in United States?

José Andrés fans in United States are most concentrated in California (reach 106,890), New York (reach 62,987), and Florida (reach 50,327). These three regions account for the largest share of the active audience.

What other brands do José Andrés fans also like?

Beyond José Andrés itself, the audience over-indexes on Kasik (32.48×), Kaytranada (23.8×), Israel (3.49×), and Jeep Grand Cherokee (WJ) (9.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for José Andrés. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.