Rascasse Audience Intelligence

Kefir Audience in United States

A data profile of the people who buy, follow and care about Kefir in United States — modelled from more than twelve digital signal sources. Kefir has an estimated audience of 713,164 people in United States.

#63among Beverage in United States#9986among Topic in United States#1633in Food & Beverages

The average Kefir fan in United States is 38.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kefir profile in United States.

Audience size
713K
in United States
Gender
58.7%♀
41.3% male
Age
38.5
average years
Country rank
#29573
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kefir fans

58.7% are female, 41.3% are male, average age 38.5.

Fig. 02

Gender split

58.7%
Female
41.3%
Male
Demographic split for Kefir audience in United States
MetricValue
Female58.7%
Male41.3%
Average age38.5
Estimated audience size713,164
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Kefir audience in United States
Age bracketShare%
16-1925%
20-2917%
30-3917%
40-4920%
50+21%
Fig. 04

Worldwide distribution

14.9%

of the worldwide Kefir audience comes from United States.

Worldwide audience distribution share by country for Kefir
CountryShare
United States14.9%
Colombia8.7%
Italy5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kefir audience in United States is strongest.

Fig. 05

Top regions by affinity

Kefir fans by region: top regions in United States
#RegionReachAffinity×
01Texas~80K1.24×
02California~90K1.20×
03New Jersey~20K1.16×
04Massachusetts~20K1.16×
05Florida~60K1.14×
06Arizona~20K1.13×
07Connecticut~8K1.13×
08New York~40K1.11×
09Washington~20K1.10×
10Illinois~30K1.08×
11Maine~3K1.08×
12Rhode Island~2K1.07×
13Oregon~9K1.06×
14Utah~7K1.06×
15New Hampshire~3K1.06×
16Maryland~10K1.05×
17Virginia~20K1.04×
18Minnesota~10K1.04×
19Colorado~10K1.03×
20Nevada~7K1.02×
21North Carolina~20K1.01×
22Vermont~1K1.01×
23New Mexico~4K1.00×
24Georgia~20K0.99×
25Michigan~20K0.99×
26Kansas~6K0.98×
27Nebraska~4K0.98×
28Idaho~4K0.98×
29Delaware~2K0.98×
30Tennessee~10K0.97×
31Pennsylvania~20K0.95×
32Ohio~20K0.95×
33Wisconsin~10K0.95×
34Oklahoma~8K0.95×
35Iowa~6K0.95×
36Indiana~10K0.94×
37South Carolina~10K0.94×
38Arkansas~6K0.94×
39Missouri~10K0.93×
40Kentucky~8K0.93×
41Alaska~1K0.93×
42Hawaii~3K0.92×
43Montana~2K0.92×
44Washington, District of Columbia~2K0.90×
45South Dakota~1K0.90×
46North Dakota~1K0.88×
47Louisiana~8K0.87×
48West Virginia~3K0.86×
49Alabama~8K0.84×
50Mississippi~5K0.80×
Fig. 06

Affinity by region

Affinity by region — Kefir, United States
0.80×1.00×1.24×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kefir. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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