Kefir Audience in United States
Kefir has an estimated audience of 713,164 people in United States. 58.7% are female, 41.3% are male, average age 38.5. Top regions: California, Texas, Florida.
The average Kefir fan in United States is 38.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Kefir fans
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 38.5 |
| Estimated audience size | 713,164 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 103,224 | 1.32× |
| Texas | 75,961 | 1.24× |
| Florida | 59,103 | 1.22× |
| New York | 47,759 | 1.2× |
| Illinois | 26,460 | 1.11× |
| Pennsylvania | 23,599 | 0.98× |
| North Carolina | 22,823 | 1.06× |
| Georgia | 22,480 | 1.02× |
| Ohio | 22,349 | 1.02× |
| New Jersey | 21,545 | 1.19× |
| Michigan | 19,404 | 1.04× |
| Virginia | 18,638 | 1.07× |
| Washington | 17,204 | 1.2× |
| Massachusetts | 16,790 | 1.19× |
| Arizona | 15,802 | 1.09× |
| Tennessee | 14,387 | 1.01× |
| Maryland | 12,613 | 1.03× |
| Indiana | 12,478 | 0.96× |
| Colorado | 11,771 | 1.05× |
| Missouri | 11,022 | 0.96× |
| Minnesota | 10,448 | 1.02× |
| Wisconsin | 10,279 | 0.96× |
| South Carolina | 9,781 | 0.91× |
| Oregon | 9,231 | 1.13× |
| Kentucky | 8,223 | 0.92× |
| Oklahoma | 8,043 | 1.02× |
| Alabama | 7,886 | 0.79× |
| Louisiana | 7,872 | 0.86× |
| Connecticut | 7,861 | 1.1× |
| Nevada | 7,332 | 1.06× |
| Utah | 6,991 | 1.09× |
| Kansas | 5,552 | 0.99× |
| Iowa | 5,368 | 0.91× |
| Arkansas | 5,342 | 0.91× |
| Mississippi | 4,764 | 0.81× |
| Idaho | 3,577 | 1.0× |
| Nebraska | 3,424 | 0.96× |
| New Mexico | 3,365 | 0.94× |
| Hawaii | 2,981 | 0.97× |
| New Hampshire | 2,782 | 0.99× |
| West Virginia | 2,716 | 0.82× |
| Maine | 2,566 | 1.0× |
| Rhode Island | 2,258 | 0.99× |
| Washington, District of Columbia | 2,050 | 0.96× |
| Montana | 1,762 | 0.89× |
| Delaware | 1,684 | 0.86× |
| South Dakota | 1,392 | 0.84× |
| Alaska | 1,251 | 0.82× |
| North Dakota | 1,222 | 0.83× |
| Vermont | 1,141 | 0.91× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.1% |
| Colombia | 8.3% |
| Italy | 5.7% |
See Kefir audiences in other countries
More Beverage audiences in United States
- Water (86,611,458)
- Tea (58,182,528)
- Milk (40,663,348)
- Soft drinks (32,655,793)
- Fresh water (18,920,863)
How to read this data
Audience size is the estimated number of people in United States who actively search for Kefir. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.