Kevin McDonald Audience in United States

Kevin McDonald logo

Kevin McDonald has an estimated audience of 357,223 people in United States. 39.8% are female, 60.2% are male, average age 40.7. Top regions: California, Texas, Florida. Top brand affinities: John Gray (U.S. author), Ayrton Senna, La Capital, Iowa Wrestling, Cacique.

The average Kevin McDonald fan in United States is 40.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include John Gray (U.S. author), Ayrton Senna, La Capital, with strongest over-indexing on John Gray (U.S. author) (5.1× the country average). Demographically, the Kevin McDonald audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Convenience Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Kevin McDonald fans

Demographic split for Kevin McDonald audience in United States
MetricValue
Female39.8%
Male60.2%
Average age40.7
Estimated audience size357,223

Audience persona

The typical Kevin McDonald fan in United States is more male, around 40.7 years old, with strong Convenience Orientation tendencies and a notable affinity for John Gray (U.S. author).

Top regions in United States

Top regions ranked by reach for Kevin McDonald in United States
RegionReachAffinity
California40,6081.03×
Texas28,7630.94×
Florida19,3050.8×
New York17,3640.87×
Pennsylvania12,2391.02×
Illinois11,9881.01×
Ohio11,6811.06×
Michigan10,4371.12×
North Carolina9,8030.91×
Georgia9,2500.84×
Washington8,4731.18×
Tennessee8,0451.12×
Virginia7,7360.89×
Arizona7,2621×
Indiana7,1221.09×
New Jersey7,0750.78×
Missouri6,6981.16×
Massachusetts6,3940.91×
Oregon6,0631.48×
Colorado6,0271.07×
Wisconsin5,9511.11×
Minnesota5,4741.07×
Maryland4,8720.79×
Kentucky4,8561.08×
Oklahoma4,5491.15×
South Carolina4,4910.84×
Alabama4,2540.85×
Utah4,2171.32×
Louisiana4,1080.89×
Nevada3,1910.92×
Iowa3,1081.06×
Arkansas3,0961.05×
Kansas3,0241.07×
Connecticut2,9700.83×
Idaho2,4071.34×
New Mexico2,3091.29×
Mississippi2,1560.73×
Hawaii1,8371.2×
Nebraska1,7820.99×
West Virginia1,5890.96×
New Hampshire1,4671.04×
Maine1,3271.04×
Montana1,0921.1×
Rhode Island1,0120.89×
Alaska8091.06×
South Dakota7510.91×
North Dakota6910.94×
Washington, District of Columbia6870.64×
Delaware6790.69×
Vermont5470.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kevin McDonald audience
BrandAffinityCategory
John Gray (U.S. author)5.1×Literature
Ayrton Senna1.82×Sports
La Capital1.92×News
Iowa Wrestling1.98×Sports
Cacique1.56×Food & Beverages
Carnivàle2.09×Movies & TV
Free University of Berlin3.33×Business & Career
The Godfather Part II1.51×Movies & TV
Pendleton, Oregon1.66×Travel & Leisure
Ipoh1.53×Travel & Leisure
Star Trek: Insurrection2.55×Movies & TV
Jura Mountains2.47×Travel & Leisure
IPL Cricket1.63×Sports
Livingston County, New York1.61×
Tus, Iran1.7×Travel & Leisure
Francisco I. Madero2.38×Politics & Society
Chicago Stock Exchange2.03×Business & Career
James Stewart, Jr.2.02×Sports
Iqra University - IU3.28×Business & Career
Peat1.54×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kevin McDonald audience
TraitClusterScore
Convenience OrientationPREMIUM1.39
Pet OwnershipJOY1.19
Need for SecurityCONSERVATISM1.12
Luxury OrientationPREMIUM1.12
Urban LifestyleOPEN1.11
Price SensitivityPREMIUM1.1

Worldwide distribution

Worldwide audience distribution share by country for Kevin McDonald
CountryShare
United States95.7%
Germany2.8%
Italy1.5%

See Kevin McDonald audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Kevin McDonald have in United States?

Kevin McDonald has an estimated audience of 357,223 people in United States, concentrated in California and Texas.

What is the gender split and age of Kevin McDonald fans?

39.8% of Kevin McDonald fans are female, 60.2% are male, with an average age of 40.7 years.

Which brands do Kevin McDonald fans like most?

Kevin McDonald fans show strongest brand affinity for John Gray (U.S. author) (5.1×), Ayrton Senna (1.82×), and La Capital (1.92×) over the country average.

Where do Kevin McDonald fans live in United States?

Kevin McDonald fans in United States are most concentrated in California (reach 40,608), Texas (reach 28,763), and Florida (reach 19,305). These three regions account for the largest share of the active audience.

What other brands do Kevin McDonald fans also like?

Beyond Kevin McDonald itself, the audience over-indexes on Ayrton Senna (1.82×), La Capital (1.92×), Iowa Wrestling (1.98×), and Cacique (1.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kevin McDonald. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.