Koodi Audience in United States
Koodi has an estimated audience of 2,155,319 people in United States. 66.3% are female, 33.7% are male, average age 42.2. Top regions: California, Oklahoma, Kentucky. Top brand affinities: Underarm hair, Brooklyn College, Caesarea, Cash Cab (U.S. game show), Apostrophe.
The average Koodi fan in United States is 42.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Oklahoma, Kentucky. Top brand affinities include Underarm hair, Brooklyn College, Caesarea, with strongest over-indexing on Underarm hair (1.51× the country average). Demographically, the Koodi audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Price Sensitivity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 30 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic · Subtype: Record label
Demographics of Koodi fans
| Metric | Value |
|---|---|
| Female | 66.3% |
| Male | 33.7% |
| Average age | 42.2 |
| Estimated audience size | 2,155,319 |
Audience persona
The typical Koodi fan in United States is more female, around 42.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Underarm hair.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 47,077 | 0.2× |
| Oklahoma | 42,841 | 1.79× |
| Kentucky | 42,162 | 1.56× |
| Texas | 41,927 | 0.23× |
| Alabama | 40,811 | 1.36× |
| Florida | 39,157 | 0.27× |
| Tennessee | 38,880 | 0.9× |
| South Carolina | 38,601 | 1.19× |
| Missouri | 36,425 | 1.05× |
| North Carolina | 34,972 | 0.54× |
| Ohio | 34,830 | 0.52× |
| Georgia | 34,688 | 0.52× |
| Michigan | 34,673 | 0.62× |
| Wisconsin | 34,488 | 1.06× |
| Arizona | 33,213 | 0.75× |
| Pennsylvania | 33,068 | 0.46× |
| Connecticut | 32,795 | 1.52× |
| New Mexico | 32,673 | 3.02× |
| Nevada | 32,567 | 1.56× |
| Utah | 31,960 | 1.66× |
| Virginia | 31,753 | 0.6× |
| Maryland | 31,594 | 0.85× |
| New Jersey | 31,517 | 0.57× |
| Illinois | 31,015 | 0.43× |
| Minnesota | 30,814 | 1× |
| New York | 30,588 | 0.25× |
| Massachusetts | 30,498 | 0.72× |
| Washington | 29,771 | 0.69× |
| Colorado | 29,688 | 0.87× |
| Washington, District of Columbia | 20,943 | 3.23× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Underarm hair | 1.51× | Beauty & Wellness |
| Brooklyn College | 1.62× | Business & Career |
| Caesarea | 1.8× | Travel & Leisure |
| Cash Cab (U.S. game show) | 1.51× | Movies & TV |
| Apostrophe | 1.55× | Literature |
| Bugzy Malone | 1.7× | Music & Radio |
| Ribbon cable | 1.65× | Technology & Electronics |
| Aix-Marseille University | 1.66× | Business & Career |
| Tigre, Buenos Aires | 1.66× | Travel & Leisure |
| Gold's Gym: Cardio Workout | 1.52× | Games |
| I-Octane | 2.03× | Music & Radio |
| Caccamo | 2.19× | Travel & Leisure |
| The Jeremy Kyle Show | 1.63× | Movies & TV |
| On Horsemanship | 2.14× | Literature |
| FilmmakerIQ.com | 1.86× | Movies & TV |
| TV Cabo Branco | 1.51× | Movies & TV |
| Bukit Kayu Hitam | 1.71× | Travel & Leisure |
| JBTALKS | 1.54× | |
| Lin Chih-sheng | 1.91× | Sports |
| BraaiBoy | 1.98× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.39 |
| Creativity | OPEN | 1.16 |
| DIY Mentality | THRILL | 1.06 |
| Family Orientation | CONSERVATISM | 1.05 |
| Design Affinity | PREMIUM | 1.05 |
| Indulgence | JOY | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 53.6% |
| United Kingdom | 11.0% |
| Finland | 5.0% |
See Koodi audiences in other countries
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Frequently asked questions
How many fans does Koodi have in United States?
Koodi has an estimated audience of 2,155,319 people in United States, concentrated in California and Oklahoma.
What is the gender split and age of Koodi fans?
66.3% of Koodi fans are female, 33.7% are male, with an average age of 42.2 years.
Which brands do Koodi fans like most?
Koodi fans show strongest brand affinity for Underarm hair (1.51×), Brooklyn College (1.62×), and Caesarea (1.8×) over the country average.
Where do Koodi fans live in United States?
Koodi fans in United States are most concentrated in California (reach 47,077), Oklahoma (reach 42,841), and Kentucky (reach 42,162). These three regions account for the largest share of the active audience.
What other brands do Koodi fans also like?
Beyond Koodi itself, the audience over-indexes on Brooklyn College (1.62×), Caesarea (1.8×), Cash Cab (U.S. game show) (1.51×), and Apostrophe (1.55×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Koodi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.