Lazada Philippines Audience in United States
Lazada Philippines has an estimated audience of 528,633 people in United States. 55.1% are female, 44.9% are male, average age 39.2. Top regions: California, Florida, New York. Top brand affinities: Lebanese cuisine, Biblical inspiration, Sin Embargo MX, iPEC Coaching, Bulacan.
The average Lazada Philippines fan in United States is 39.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Lebanese cuisine, Biblical inspiration, Sin Embargo MX, with strongest over-indexing on Lebanese cuisine (1.72× the country average). Demographically, the Lazada Philippines audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Indulgence, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 8 brand affinities and 50 regions tracked by Rascasse.
Category: Shopping · Type: Website / Newspaper / Magazine
Demographics of Lazada Philippines fans
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 39.2 |
| Estimated audience size | 528,633 |
Audience persona
The typical Lazada Philippines fan in United States is more female, around 39.2 years old, with strong Indulgence tendencies and a notable affinity for Lebanese cuisine.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 201,922 | 3.47× |
| Florida | 36,825 | 1.03× |
| New York | 33,260 | 1.13× |
| Texas | 29,663 | 0.65× |
| Washington | 24,301 | 2.29× |
| New Jersey | 19,559 | 1.45× |
| Nevada | 18,624 | 3.64× |
| Illinois | 16,980 | 0.96× |
| Virginia | 13,613 | 1.06× |
| Hawaii | 12,277 | 5.4× |
| Arizona | 11,305 | 1.05× |
| Georgia | 10,328 | 0.63× |
| Maryland | 10,152 | 1.12× |
| Pennsylvania | 8,108 | 0.46× |
| North Carolina | 7,643 | 0.48× |
| Ohio | 7,399 | 0.45× |
| Alaska | 6,836 | 6.05× |
| Michigan | 6,521 | 0.47× |
| Oregon | 5,949 | 0.98× |
| Tennessee | 5,655 | 0.53× |
| Idaho | 5,553 | 2.09× |
| Missouri | 5,020 | 0.59× |
| Colorado | 4,838 | 0.58× |
| Indiana | 4,410 | 0.46× |
| Massachusetts | 4,180 | 0.4× |
| Wisconsin | 4,149 | 0.52× |
| Connecticut | 3,571 | 0.67× |
| Kentucky | 3,467 | 0.52× |
| Minnesota | 3,379 | 0.45× |
| South Carolina | 3,233 | 0.41× |
| Louisiana | 3,005 | 0.44× |
| Utah | 2,677 | 0.57× |
| Alabama | 2,486 | 0.34× |
| Oklahoma | 2,316 | 0.39× |
| Iowa | 2,229 | 0.51× |
| Arkansas | 2,168 | 0.5× |
| New Mexico | 1,965 | 0.74× |
| Kansas | 1,918 | 0.46× |
| Washington, District of Columbia | 1,850 | 1.16× |
| Mississippi | 1,539 | 0.35× |
| New Hampshire | 1,175 | 0.56× |
| South Dakota | 1,065 | 0.87× |
| Nebraska | 975 | 0.37× |
| North Dakota | 907 | 0.84× |
| West Virginia | 806 | 0.33× |
| Delaware | 795 | 0.55× |
| Montana | 782 | 0.53× |
| Rhode Island | 543 | 0.32× |
| Maine | 542 | 0.29× |
| Wyoming | 376 | 0.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lebanese cuisine | 1.72× | Food & Beverages |
| Biblical inspiration | 1.57× | Politics & Society |
| Sin Embargo MX | 3.57× | News |
| iPEC Coaching | 2.46× | Business & Career |
| Bulacan | 1.81× | Travel & Leisure |
| York Minster | 2.16× | Travel & Leisure |
| On Horsemanship | 4.75× | Literature |
| Peninsula College of Medicine and Dentistry | 1.61× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 0.87 |
| Travelling | THRILL | 0.86 |
| Social Media Usage | JOY | 0.82 |
| Risk Appetite | THRILL | 0.81 |
| Healthy Lifestyle | BALANCE | 0.8 |
| Creativity | OPEN | 0.8 |
Worldwide distribution
| Country | Share |
|---|---|
| Philippines | 24.3% |
| United States | 17.0% |
| China | 9.8% |
See Lazada Philippines audiences in other countries
More Shopping audiences in United States
Frequently asked questions
How many fans does Lazada Philippines have in United States?
Lazada Philippines has an estimated audience of 528,633 people in United States, concentrated in California and Florida.
What is the gender split and age of Lazada Philippines fans?
55.1% of Lazada Philippines fans are female, 44.9% are male, with an average age of 39.2 years.
Which brands do Lazada Philippines fans like most?
Lazada Philippines fans show strongest brand affinity for Lebanese cuisine (1.72×), Biblical inspiration (1.57×), and Sin Embargo MX (3.57×) over the country average.
Where do Lazada Philippines fans live in United States?
Lazada Philippines fans in United States are most concentrated in California (reach 201,922), Florida (reach 36,825), and New York (reach 33,260). These three regions account for the largest share of the active audience.
What other brands do Lazada Philippines fans also like?
Beyond Lazada Philippines itself, the audience over-indexes on Biblical inspiration (1.57×), Sin Embargo MX (3.57×), iPEC Coaching (2.46×), and Bulacan (1.81×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Lazada Philippines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.