Let's Play (video gaming) Audience in United States
Let's Play (video gaming) has an estimated audience of 1,065,007 people in United States. 39.6% are female, 60.4% are male, average age 34.6. Top brand affinities: Keene, New Hampshire, Mathcore, Holly Hagan, Ghar (film), Maggi goreng.
Top brand affinities include Keene, New Hampshire, Mathcore, Holly Hagan, with strongest over-indexing on Keene, New Hampshire (675.0× the country average). Demographically, the Let's Play (video gaming) audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.
Category: Games · Type: Topic
Demographics of Let's Play (video gaming) fans
| Metric | Value |
|---|---|
| Female | 39.6% |
| Male | 60.4% |
| Average age | 34.6 |
| Estimated audience size | 1,065,007 |
Audience persona
The typical Let's Play (video gaming) fan in United States is more male, around 34.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675.0× | Travel & Leisure |
| Mathcore | 18.06× | Music & Radio |
| Holly Hagan | 17.22× | Movies & TV |
| Ghar (film) | 16.72× | Movies & TV |
| Maggi goreng | 16.65× | Food & Beverages |
| Evan Tanner | 16.6× | Sports |
| Eurail | 16.57× | Cars & Mobility |
| The Historian | 16.48× | Literature |
| Mie goreng | 16.07× | Food & Beverages |
| Gilvan Rural District | 15.69× | Travel & Leisure |
| Hamar | 15.3× | Travel & Leisure |
| Amir Ghalenoei | 14.78× | Sports |
| National Chiao Tung University | 14.71× | Business & Career |
| GuitarTricks.com | 14.71× | Music & Radio |
| Greeicy Rendón | 14.6× | Movies & TV |
| Hamat | 13.95× | Travel & Leisure |
| Hayle | 13.68× | Travel & Leisure |
| Gholam-Hossein Banan | 13.37× | Music & Radio |
| charvel guitars | 12.76× | Music & Radio |
| El Hijo del Santo | 12.68× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.49 |
| Risk Appetite | THRILL | 1.33 |
| Need for Security | CONSERVATISM | 1.23 |
| LGBTQ+ Identity | OPEN | 1.21 |
| Patriotism | CONSERVATISM | 1.06 |
| Extroversion | THRILL | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.2% |
| Japan | 16.7% |
| Thailand | 8.6% |
See Let's Play (video gaming) audiences in other countries
- Let's Play (video gaming) — Germany
- Let's Play (video gaming) — United Kingdom
- Let's Play (video gaming) — France
- Let's Play (video gaming) — Italy
- Let's Play (video gaming) — Spain
- Let's Play (video gaming) — Brazil
- Let's Play (video gaming) — Japan
- Let's Play (video gaming) — South Korea
- Let's Play (video gaming) — India
More Games audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Let's Play (video gaming). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.