Loathe Audience in United States
Loathe has an estimated audience of 663,697 people in United States. 60.5% are female, 39.5% are male, average age 37.6. Top brand affinities: Historic site, Product design, Fairy godmother, Goop, Dog breed.
Top brand affinities include Historic site, Product design, Fairy godmother, with strongest over-indexing on Historic site (24.36× the country average). Demographically, the Loathe audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Extroversion, Creativity.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Loathe fans
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 37.6 |
| Estimated audience size | 663,697 |
Audience persona
The typical Loathe fan in United States is more female, around 37.6 years old, with strong Extroversion tendencies and a notable affinity for Historic site.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 24.36× | Arts & Culture |
| Product design | 7.47× | Business & Career |
| Fairy godmother | 16.34× | Literature |
| Goop | 8.01× | Internet & Social Media |
| Dog breed | 1.74× | Pets & Animals |
| Governor of Michigan | 10.2× | Politics & Society |
| Vocal harmony | 5.36× | Music & Radio |
| Israel | 2.28× | Travel & Leisure |
| headspace | 9.99× | Health |
| Cherish (group) | 11.5× | Music & Radio |
| Winemaking | 4.55× | Food & Beverages |
| Pro-Ject | 3.99× | Music & Radio |
| Hibachi | 7.44× | Food & Beverages |
| Torchlight | 23.24× | Games |
| Grinch | 3.74× | Movies & TV |
| Google Home | 5.99× | Technology & Electronics |
| Wok | 6× | Food & Beverages |
| Grace Slick | 7.37× | Music & Radio |
| Hardik Pandya | 11.57× | Sports |
| Mathcore | 6.08× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.52 |
| Creativity | OPEN | 1.34 |
| Design Affinity | PREMIUM | 1.3 |
| Price Sensitivity | PREMIUM | 1.28 |
| Indulgence | JOY | 1.17 |
| Individualism | JOY | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 53.9% |
| United Kingdom | 6.9% |
| India | 5.8% |
See Loathe audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Loathe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.