Lolita fashion Audience in United States
Lolita fashion has an estimated audience of 915,388 people in United States. 72.6% are female, 27.4% are male, average age 25.6.
Demographically, the Lolita fashion audience skews more female with an average age of 25.6, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion.
Category: Fashion & Accessoires · Type: Topic
Demographics of Lolita fashion fans
| Metric | Value |
|---|---|
| Female | 72.6% |
| Male | 27.4% |
| Average age | 25.6 |
| Estimated audience size | 915,388 |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 3.13 |
| Extroversion | THRILL | 1.92 |
| Mindfulness | BALANCE | 1.91 |
| Urban Lifestyle | OPEN | 1.77 |
| Patriotism | CONSERVATISM | 1.65 |
| Pet Ownership | JOY | 1.62 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 54.4% |
| United States | 11.6% |
| South Korea | 2.5% |
See Lolita fashion audiences in other countries
More Fashion & Accessoires audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Lolita fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.