Long drink Audience in United States
Long drink has an estimated audience of 303,396 people in United States. 32.1% are female, 67.9% are male, average age 40.3. Top regions: Michigan, California, Ohio.
The average Long drink fan in United States is 40.3 years old, more male, and lives primarily in Michigan. The audience is concentrated in Michigan, California, Ohio. Demographically, the Long drink audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Need for Security, Quality Awareness.
Category: Food & Beverages · Type: Topic · Subtype: Alcohol
Demographics of Long drink fans
| Metric | Value |
|---|---|
| Female | 32.1% |
| Male | 67.9% |
| Average age | 40.3 |
| Estimated audience size | 303,396 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Michigan | 39,961 | 5.04× |
| California | 27,669 | 0.83× |
| Ohio | 20,055 | 2.15× |
| Illinois | 15,465 | 1.53× |
| Florida | 15,235 | 0.74× |
| Texas | 13,829 | 0.53× |
| Georgia | 12,924 | 1.38× |
| New York | 12,001 | 0.71× |
| Massachusetts | 11,764 | 1.97× |
| Indiana | 7,289 | 1.32× |
| New Jersey | 6,215 | 0.81× |
| Arizona | 6,187 | 1× |
| Wisconsin | 5,860 | 1.28× |
| Pennsylvania | 5,787 | 0.57× |
| Connecticut | 5,757 | 1.89× |
| Tennessee | 5,458 | 0.9× |
| North Carolina | 5,422 | 0.59× |
| Virginia | 5,371 | 0.73× |
| Nevada | 4,706 | 1.6× |
| Missouri | 4,366 | 0.89× |
| South Carolina | 4,325 | 0.95× |
| Colorado | 4,290 | 0.9× |
| Minnesota | 3,406 | 0.78× |
| Maryland | 2,755 | 0.53× |
| Kentucky | 2,709 | 0.71× |
| Washington | 2,633 | 0.43× |
| Alabama | 2,569 | 0.61× |
| New Hampshire | 2,136 | 1.79× |
| Rhode Island | 2,014 | 2.09× |
| Iowa | 2,012 | 0.8× |
| Louisiana | 2,001 | 0.51× |
| Oklahoma | 1,894 | 0.56× |
| Mississippi | 1,809 | 0.72× |
| Kansas | 1,684 | 0.7× |
| Arkansas | 1,657 | 0.66× |
| Idaho | 1,638 | 1.08× |
| Nebraska | 1,619 | 1.06× |
| Oregon | 1,428 | 0.41× |
| Maine | 1,316 | 1.21× |
| Utah | 1,004 | 0.37× |
| Washington, District of Columbia | 916 | 1× |
| Vermont | 725 | 1.36× |
| South Dakota | 661 | 0.94× |
| North Dakota | 628 | 1.01× |
| Hawaii | 618 | 0.47× |
| Delaware | 581 | 0.69× |
| West Virginia | 544 | 0.38× |
| Montana | 490 | 0.58× |
| New Mexico | 433 | 0.28× |
| Wyoming | 251 | 0.56× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.56 |
| Quality Awareness | PREMIUM | 1.44 |
| Price Sensitivity | PREMIUM | 1.11 |
| Healthy Lifestyle | BALANCE | 1.07 |
| Convenience Orientation | PREMIUM | 1.07 |
| Pet Ownership | JOY | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.1% |
| Finland | 17.7% |
| Germany | 15.7% |
See Long drink audiences in other countries
More Alcohol audiences in United States
- Beer (74,619,427)
- Whisky (27,567,431)
- Tequila (23,426,140)
- Vodka (19,600,474)
- Microbrewery (17,831,954)
How to read this data
Audience size is the estimated number of people in United States who actively search for Long drink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.